'Oh, empathy is cool', she said; then...

Attending AAL FORUM PROGRAMME 2016?

Join @montsemonllau in this WORKSHOP designed by ESCOOL:

“20 Supertrends are conditioning your market, convert them into an actionable SWOT Matrix and Insights for your AAL solution.”

Place: St. Gallen, Switzerland.

Join the workshop because you can Learn by Doing: 1) To convert 20 SuperTrends that conditioning the global markets into your own AAL project’s Strengths, Weaknesses, Opportunities and Threads (SWOT) Matrix. 2) The tools and how to spot your users’ Insights for designing human-centered business strategies for your AAL solution.

Por qué diseñar un plan de acción centrado en datos de comportamiento de los usuarios que han proporcionado ellos mismos.

Aunque podríamos diseñar estrategias PARA ELLOS basadas en hipótesis… nosotros preferimos basarnos en el conocimiento que nos aportan LAS PERSONAS. En concreto, en datos de investigación de mercado cualitativa extraídos mediante estudios etnográficos.

Designing FOR or FROM the people?

Nursing monitor helps mothers breastfeed

Using blockchain to tell a product’s story

Transparency of where products come from is something many companies preach about, and they are quick to promote their CSR initiatives. But now a new network is using blockchain to help companies share information on their supply chains.

IFTTT for groceries orders ice cream when it’s going to be hot