"When you can't keep women out anymore, and you can't force them all to become secretaries or teachers because modern social politics demand that you at least pretend to support gender equality in the workplace, what can you do to keep women out of powerful positions in business? You can set them up to fail- or, to be more accurate, you set them up to fall.
It's called the glass cliff, and it's a phrase that was first coined in 2005 by University of Exeter researchers Michelle K. Ryan and S. Alexander Haslam. The research was inspired by an article in the Times (of London, not New York) that suggested women leaders have a negative impact on stock performance. Perhaps Ryan and Haslam smelled the whiff of bullshit coming from the page. They wondered if it was actually true that women brought doom and gloom to the businesses they led, or if there was some other reason why women were more likely to be found in leadership positions at troubled businesses.
They found that women were indeed more likely than men to be in leadership positions at distressed companies, but they also found that the problems were not the women's fault... These firms had shown months of decline and seemed at risk of failure prior to adding women to their boards.
When Allison Cook and Christy Glass at Utah State University followed up on this research by looking at US companies, they also discovered disturbing patterns impacting women and people of color in business: women and people of color were most likely to be placed at the head of a company when it was already at risk of failure; white men were less likely to accept leadership positions when companies were at risk of failure; and when women or people of color fail to quickly turn around the struggling company, they were most likely replaced with white men.
Women and people of color are often only given the opportunity to steer ships that white men have already rammed into icebergs. Then, when the ship sinks, the media reports that women make bad captains."
Chapter 5- Mediocre, Ijeoma Oluo
