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15-Year-Old Mo’s Bows Founder Hustles His Way Into NBA Partnership

While many of basketball’s brightest young stars will help the NBA make millions with their speculator athletic performances during the playoffs, the league is betting that someone even younger might be just as lucrative when it comes to off-the-court potential.

The league has entered a licensing partnership with the 15-year-old entrepreneur Moziah “Mo” Bridges and his Memphis based company, Mo’s Bows, which manufactures handmade bow and neckties.  The agreement, which was initiated by the league, grants Mo’s the rights to manufacture his products with the logos of NBA clubs, for distribution through the company’s online store as well as retail outlets.

“Moziah’s creativity and entrepreneurial spirit are an inspiration, and we are thrilled about the launch of the Mo’s Bows NBA Collection,” said Lisa Piken Koper, NBA Vice President, Global Partnerships. “We are always looking for ways to diversify our merchandise offerings and cater to our fashionable fan base, and couldn’t be more excited that fans will have a fun and unique way to show support for their favorite NBA teams.”

So how in the world did a 15-year-old end up doing what may become a seven-figure licensing deal with a league on track to make over $6 billion in revenue this year?

There can only be one answer, and that’s hustle. In 2014, Mo and his mother, Tramica, appeared on ABC’s Shark Tank, where entrepreneur and fashion mogul Daymond John invested into Mo’s business. Just 12 years old at the time, Mo left an indelible impression on John, who quickly assessed that his own network and connections could help take Mo’s Bows to an entirely new level.