Shitposts & Such

As important as it was to contact Tumblr when they made that asinine, fucked up change, now that they've reversed it, you have a chance to say thanks for reversing it.

I know that you're probably still riding the high (negative) from the stress of going through yesterday's changes, and worrying about the fate of your community, and how badly the change would have affected creators. We banded together, and we let the staff know that we didn't like what they were doing, and you know what? They listened. That's part of why we're here on Tumblr and not other places that would have just shoved that down our throats regardless of the hundreds of thousands of complaints. Yeah, they fucked up. Big time. But they also backed off, and it's important to speak on that front as well if you want them to do it again later.

So, even though you may still be mad that they did it at all, take a moment and a breath, and click here. Select feedback if it isn't already selected. And just say "Hey, thanks for listening to your users, and for rolling back the change. I like my community here, and I like that you listened to us when we asked you not to do something we didn't like." It doesn't need to be elaborate. But if we want them to listen to us, making it worth listening to us is a step in the process.

Which also means that if you added a negative review somewhere due to this update, consider retracting or editing it to address the back track on the update. If you were a premium user and you cancelled in order to speak with your money to object to the change, consider speaking again now that you've been listened to.

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.