This is such an important idea/concept to understand (and @wayfind-er please know that you're not alone in this!)
Growing up as an American who went to public school, my classmates and I were always taught the "peer pressure" and "social pressure" are overt. It's someone at a party holding a red solo cup saying "you're not cool unless you drink like the rest of us" or someone behind the bleachers with a join saying "you're a looser if you don't smoke weed".
And yeah, I'm sure this does happen sometimes, but in my experience peer pressure and social pressure is so much more subliminal, and in that way so much more insidious.
(I'm going to circle back around to spirituality, just lemme cook for a minute)
In college no one ever told me I should smoke cigarettes, but my roommate and friends always made time to take smoke breaks together and socialize. If I wanted to be as close to those friends, I either needed to smoke with them or to tag along on their smoke breaks - and if I tagged along, it was pretty noticeable that I was the only one not smoking or vaping.
No one ever told me I should smoke, no one ever told me that I couldn't hang out with them if I wasn't smoking, and no one ever pressured me to smoke in any way. In fact, when/if someone would occasionally offering me a cigarette, whenever I said no it was immediately respected and no one pressured me to say yes.
But all of this can still be seen as, however unintentional, peer pressure!
Because the smoking was so prevalent, so normalized, and also an activity shared by 90% of my social group at the time - it would've been very easy (and honestly very understandable) if I had started smoking.
Thankfully I have, to this day, never smoked a cigarette - and have only ever vaped a singular time with a non-nicotine cartridge. How did I manage this? I decided, long before I went to college, that I would never put nicotine in my body (how I got this strong conviction is a long story for another time).
BUT THE POINT IS (circling back to spirituality) - that no one has to outright tell you "You should do XYZ" or "your relationship with your gods should look like XYZ" for you to be surrounded and affected by subliminal peer pressure. If you're in a social space (whether digital or IRL) where 90% of the people around you are doing or saying the same thing, you're going to feel some kind of pressure to follow suit; even if you never actually do.
So with the internet soup that we are all swimming in, when something is popular or trendy or visible - that peer pressure is going to be there, even if no one is directly trying to influence you.
However - something that is so so important, is to remember how many pagans and witches don't post online - or don't even regularly use social media. What we see online is a very limited view of the wider community and culture that exists for pagans and witches.
I used to have a t-shirt as a kid that read "why fit in when you were born to stand out" - and honestly I think internalizing that sentiment can be pretty useful. At the end of the day you don't have to be like everybody else; you can appreciate the beauty of another person's practice without needing to change your own.
(this post turned out way longer than I anticipated haha, so if you made it to the end of this you get a gold star ⭐)