Gray Matters.

Built in 1937 [househunting on substack - free]

Jussi Helimaki.

Anti-Anxiety Alfred

WHY AREYALL DOING THIS

But as a result of this they are advertising a lot more in my area and also in many cases, the people in these areas have never been confronted with Aldi or any European grocery store. So the ads that Aldi is pushing out to its new US customer base feature a cowboy shopping at Aldi who is explaining to new Aldi customers how Aldi works. Like this cowboy is explaining you gotta put a quarter in the shopping cart and why there are very little name brands. A cowboy is how they want to reach their American customer base. They gave us a cowboy

Here he is, the Aldi Cowboy

NOW we're talking

Another one to see it eat