Why Happy Wax Is Happy Horseshhh
You may have seen the ads. Happy Wax is trying to slip into the Aromatherapy market with their "Non Toxic" "Essential Oil" infused bear melts. The about story seems very touching, and involves a retired police officer serving as inspiration.
Ever since this company has invited itself into my marketing feed it has irritated the crap out of me, and let me break down for you why that is.
They try to boast their melts as a much safer alternative to Scentsy, Yankee Candle & even Essential Oils (they believe they are more cost efficient) and that they are more "healthy".
Essential Oils aren't regulated by the FDA, so to be a true essential oil the oils would need to be tested for purity, otherwise they are just fragrance oils & the fragrance oils could have actual harmful synthetics in them that they boast they do not have simply by trusting the claim of their distributor, Okay Happy Wax, prove it.
Since they won't release their essential oil wholesale company's name, which is suspect as it doesn't give away a trademark recipe to know where the source oils come from and it can only help, in their situation, I can't help but feel it is shady af.
I reached out to the company and they also clarified that they use essential oils AND fragrance oils which is not mentioned in all their ad bombs and is somewhere in the fine print, but fail to disclose what fragrances they are using, which again, may go against their claimed ethos.
Another thing that grinds my gears is that they attack parrafin wax melts that other brands use at low temps (aka they don't burn or get hot enough to release any toxins in the air) when they missed the memo that some oils can produce carcinogens that are released in the air when heated strongly. I know their warmers warm to a burn as soy wax has a much higher melting point than paraffin wax. That means their warmers burn hotter and thus can be transforming fragrances and oils into breathable carcinogens! There is a reason Scentsy warms wax and I would also like to throw out there, warm wax is less likely to burn pets & kids.
Now, everyone knows I am a fan of Scentsy & their low watt lightbulbs & melts. Scentsy also doesn't release the name of their suppliers or ingredients, so why am I annoyed at Happy Wax and not Scentsy?
Scentsy isn't trying to convince you they are a 'wellness' product. They do not make claims on using EO's in their melts nor do they try to convince you it is more cost-effective to use their stuff over aromatherapy items. The products speak for themselves.
Scentsy has a straightforward business model, a healthier replacement for the average scented candle. They aren't using marketing gimmicks based on people's paranoias.
Scentsy vets all their fragrances and chooses only the best and safest as they are a family company with a high moral ceiling.
You see, Happy Wax is trying to rope in the family aromatherapy crowd, and really the aromatherapy crowd has enough problems. From having people who bought into a company tell them to destroy their mucas membranes by drinking oils to constant drama and misinformation they have quite enough to deal with without this bullcrap.
They are using Toxicity Paranoia to sell their products. They are using people's concerns about having a healthy home & a healthy family while still being able to indulge against them. This is a very terrible way to have to market a product. Other wax companies don't have to do this to make sales why should Happy Wax?
In case you're wondering, my annoyance isn't about Scentsy Vrs Whomever because it isn't. If you want to melt some soy wax and are a person who only trusts the most natural of products, why don't you see the thousands of vendors on Etsy who do make awesome melts that will release their ingredients?
I think the science is there using a couple melts made with fragrance or even lighting a few candles isn't going to usher in your death on a racehorse, but in a time of product dishonesty I can see why some people hold this concern and take it very seriously. I don't think that should make a market for the exploitation of said persons.
Don't be manipulated by this company. Don't let them use your love of more natural products against you when they aren't being transparent or honest (what actual natural products do). The warmers are butt ugly, and all you need to use to soak up any wax is some cotton balls. Their photo of "No More Of This" with a butter knife trying to crack open a cold wax is akin to infomercials at 3 am showing people doing stuff without any common sense. You can even make your own version of that warmer at home if you're so inclined that is much less butt ugly.
I do not recommend this company.