afluxstate

Check out the new Mapping the brand-funded content space White Paper I have put together with Edition Digital, and you can read my summary on their new Content Hub.

Interview by team at FIPP  that sets the scene for my presentation at their FIPP Mobile stream at the FIPP London event in May.

I was interviewed by the Business Reporter team, and you can see the videos of our question and answer session over on BOBCM...

Martin Trickey, Head of Digital, Warner Bros.

My presentation from the WAN | IFRA (World Association of Newspapers and News Publishers) Middle East Conference 2016 in Dubai. In summary, I explained that more video content is being watched than ever before, and asked whether native advertising and editorial-based content marketing be enough for publishers to compete for consumers attention in an increasingly on demand world. I presented inspiring examples from the exciting space where advertising and entertainment collide and beyond, as well as insights from global experts that form part of the BOBCM series I curate to help publishers think about how they deliver more engaging content strategies for brands and their consumers.

Venn Diagram from my Branded content: A survival strategy for the coming 'Adblocalypse' post for WAN| IFRA (World Association of Newspapers and News Publishers). This summarises my presentation at their Middle East 2016 conference in Dubai and follows on from my What traditional media brings to the branded content party post for them last year.

The Special 2015 D&AD edition of the Best of Branded Content Marketing (BOBCM) series I curate is now available on Slideshare. Produced in partnership with D&AD, the global association for creative advertising and design, it presents industry experts’ guest features and awards.

Read my response on The Drum to the recent post (Ahem, rant) by Joe Pulizzi of the Content Marketing Institute (CMI) why he hates the term ‘branded content’

As part of planning this year’s Best of Branded Content Marketing (BOBCM) ebook, I written a sneak peak for new content-focused print and digital mag being produced by Smart Digital Publishing Solution provider Edition Digital. It identifies key and emerging themes that are changing the face of marketing...

Write up of my presentation at the AM Digital Dealer conference last week.

Given perceptions about McDonalds staff welfare, "In the Footsteps of Legends” was inspirational piece of employee engagement and storytelling that joins the dots with their football sponsorship, helps show they care about staff and is emotionally engaging for wider audience.   

Chives Regal do the apprentice for Social Entrepreneurs: A philanthropic social purpose based on notion that ‘people don’t buy what you do; people buy why you do it’ authentically linked to Triple Bottom Line commitment based on what they actually do?? Or big budget CSR PR bolt on? You decide.

Looks like Jake got a lot for their money (venue sponsorship and content studio with embedded journalists from media partners, and great stream of relevant ‘contentness’ linking experiential, social, branded entertainment and so on. V. Impressive.

It’s very exciting to announce the upcoming publication of ‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’. This is the first regional edition and the newest title in the international series of enhanced media books I conceived and curate, and it showcases the combined experience from over 45 local branded content marketing experts. The regional edition will be debuting on September 17th in Cologne, Germany at the dmexco show.

My latest article in series from Cambridge Marketing Review that looks at the Future of Branded Content Marketing.