Best of Branded Content Marketing: 10th Anniversary Edition Special Preview: Case Studies Part Two
This abridged edition of the Best of Branded Content Marketing: 10th Anniversary Edition (#BOBCM) book is the second of two Special Previews that weāre releasing. It contains seven of the best examples of award-winning case studies from leading brands and expert practitioners around the world:
Tenthwave:Ā Duck Tape āRace of Gentlemen'
Adjust Your Set:Ā Carphone Warehouse āSmarter Worldā
Pereira & OāDell:Ā Intel+Toshiba āThe Beauty Insideā
Red Bee Media:Ā Barclays āYour Bankā
McCann:Ā Metro Trains Melbourne āDumb Ways to Dieā
Fuse Russia:Ā PepsiCo Lyubimy āNatural Loveā
OgilvyEntertaiment:Ā Unilever Hellmannās āIn Search of Real Foodā
Hope you like this excerpt from my new book and that youāre inspired to create your own best-practice branded content marketing work.Ā
You can download the full edition of the book atĀ http://thebcma.info/best- practices/ebooks/Ā from 20th March 2014.