Sep 21, 2015
Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging Th...
Write up of my presentation at the AM Digital Dealer conference last week.
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Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging Th...
Write up of my presentation at the AM Digital Dealer conference last week.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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We are pleased to announce the forthcoming publication of āBest of Branded Content Marketing 2015: G...
Itās very exciting to announce the upcoming publication of āBest of Branded Content Marketing 2015: Germany, Austria and Switzerlandā. This is the first regional edition and the newest title in the international series of enhanced media books I conceived and curate, and it showcases the combined experience from over 45 local branded content marketing experts. The regional edition will be debuting on September 17th in Cologne, Germany at the dmexco show.
This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from the Best of Branded Content Marketing (BOBCM) ebook series I curate in partnership with the BCMA. It shares part of my findings from industry experts around the world on what they expect to see change in the next five years:The backdrop to this series is the prediction that branded content will be at the heart of every marketing strategy. However thereās still a lot of confusion about what it is, how you do it well, when and why
My latest article in series from Cambridge Marketing Review that looks at the Future of Branded Content Marketing.
James MorrrisĀ @JSMWBAĀ @weareMBAĀ helps define #brandedcontent atĀ #cristalfestival on #BOBCM panel. Read more about discussion and why James thinks that theĀ CarequinhasĀ Bald Cartoons example helps explain what branded content is and how it is different from advertising here
I have been busy consolidating the two Best of Branded Content Marketing books I curate along with all the related articles, reports, interview, etc, I've been putting together. The new BOBCM site is now live.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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My presentation from theĀ Golden DrumĀ festival based on an update of myĀ A gimpse into the future of branded content marketingĀ article for Contagious earlier this year.Ā
It was put together having asked diverse group of marketing experts from around the world what they think will be different about branded content in five yearsā time and what they think will remain the same.
The responses have ranged from 140-character slogans to novel-length epics, which I collated in a report published earlier this year in the Best ofĀ Branded Content Marketing: 10th Anniversary EditionĀ e-book, part of a series I conceived and curates in partnership with the BCMA.
I share the key themes from the report as well as some of the insights and opinions from my latest research, including: how branded content will be at the heart of every marketing strategy; the new (open and collaborative) agency models emerging; the need for strategy to go beyond the desk and dashboard to find real insight and opportunities; as well as measurement, personalisation, optimisation trends and beyond.
Write up of my Best of Travel Branded Content Marketing presentation
Advertising is often more closely associated with driving brand awareness. Content marketing can target various marketing objectives from awareness to engagement and all the way to conversion.
Response fromĀ Michael BrennerĀ atĀ NewscredĀ for a new report I'm putting together as partĀ of communication programme thatās being supported by theĀ IPA,Ā ISBA,Ā PRCAĀ andĀ Branded Content Marketing AssociationĀ (BCMA). You can see Michael's full responseĀ here, and if if you'd like to contribute to the report you can find out more about what I am up toĀ here.