The Blog of the AdEaters

Barilla

🇮🇹 Italy | 1995

Winter Olympics have just started and the man who has lighted the brazen couldn't have been but Alberto Tomba, ski legend who, in mid 90s, was the face of Barilla. As would been the case on other occasions, Italian food giant entrusted Young & Rubicom agency who realized this particular campaign inspired by the blue colour. The final scene put an unbridgeable rift between then and now.

Nike

🇺🇸 USA | 1992

Adidas

🌐 International | 1995

This commercial was part of a campaign where Adidas payed homage to some of athletics' icons of the past like Jesse Owens, whose spirit would have relived in the shoes of then 100m world champion Donovan Bailey.

A prophetic ad, the year after Bailey won Olympic gold medal setting the new world record. "In Atlanta."

Adidas

🌐 International | 2022

Guaraná Antarctica

🇧🇷 Brazil | 2006

If you can't beat him make him your ally. It's what Brazilian AmBev brewer company made on the occasion of 2006 World Cup recruiting Argentine star Diego Maradona as testimonial for its most popular soft drink.

Nike

🌐 International | 2002

Ladies and Gentlemen, here we have the advert which probably set a never reached again benchmark for a football World Cup campaign. W+K agency disposed of 100m $ budget to recruit the richest roster of football testimonials ever, entrusting the direction of the ad to Terry Gilliam. The infectious soundtrack signed by Junkie XL remixing Elvis Presley "A little less conversation" made the rest.

Quilmes

🇦🇷 Argentina | 2022

Every four years, in any football country, fans descend deep in their memories digging for some coincidencies or analogies which could give them a sign of a glorious past's come back.

Here's Quilmes beer company staging Argentinian fans collecting data which would confirm the coming of a new golden age 36 years later Maradona's World Cup.

Nike

🌐 International | 2022

The main reason why Adidas World Cup campaign seems so lame is probably because three days later Nike dropped this piece of CGI virtuosity. Since the video appeared on Youtube, the scene of triple Ronaldo has become an instant classic, earning this ad a spot next to old classics such as the ones of "The Airport" and "The Cage".

The fact that footballers multiplication idea came just from Adidas can't balance the comparison between a footage that doesn't even manage a laugh and a almost four minutes footage with a flashy footage with a clear storyline.

Adidas

🌐 International | 2022

Football World Cup is here and so its iconic, memorable, generational commercials.

Pizza Hut

🌐 International | 1998

Mikhail Gorbachev was the last Soviet leader but also one of the most controversial testimonials ever appeared on a TV commercial. By then sidelined by Russian politics, in 1997 the former Communist Party secretary was completely absorbed by his own foundation when PepsiCo Inc., then Pizza Hut parent company, step up with a weird but profitable offer.

Personal link between PepsiCo CEO and Russian ambassador in US was pivotal for the involvement of Gorbachev who, on his part, was well-disposed despite his wife's doubts.

American giant BBDO was the agency designated for the creation of the final product which wouldn't have been released in Russia, where the idea wasn't well received. Trying to curb critics, Gorbachev imposed some restrictions to the script, authored by Tom Darbyshire, for example he wouldn't have eaten pizza. The simple but crucial task of biting a slice of pizza was finally given to the little girl next to him who was actually Gorbachev's granddaughter.

John Lewis

🇬🇧 UK | 2021

Aguila Roja

🇨🇴 Colombia | 1998

Ericsson

🇨🇭 Switzerland | 1999

John Lewis

🇬🇧 UK | 2014

Before Buster the dog there was Monty the penguin, the protagonist of one of the most famous British ads of the last years.

Alitalia

🇮🇹 Italy | 1998

"We'll bring you everywhere."

Born in 1946, the three colours wing has been one of the most recognizable brands of the new economic relevance Italy reached in the aftermath of WWII. Among the top international carriers in the second half of XX century, more than a decade ago the Italian national airline company fell in a longstanding management crisis which has culminated in its substitution by a new, smaller company named Ita.

Kodak

🇰🇷 South Korea | 1988

Visa

🇺🇸 USA | 2004