Ray

Johannes Itten 

Longitudinal section through the center of the optic nerve. The human eye design is far from an idealistic creation that would be modelled by a higher being. Its current state is rather a pragmatic chain of small adjustments over all the previous designs and their flaws. A complex outcome of gradual improvements throughout the human evolution.

By copying and advancing the principles left from the previous generation of masters, European artists learned the ideas of contour, texture, light and shade.

The whole sequence [CMYK] opened a wide window of opportunities for the press mass-production to begin. This method remained dominant throughout the flood of printed content.

This allowed us to gain full control over the visualization of colors and lay the foundations for our digital lifestyle.

How digital colors came to be? A brief look into the history of CMYK and RGB color models.

The design of the human eye is far from what its idealistic reputation suggests, as if created from a higher being. It is a rather pragmatic chain of small adjustments to all its previous versions. A complex outcome of gradual improvements spread throughout the many years of human evolution.

Historical discoveries like the documented effects of light led to the shaping of the digital as we currently know it. Of course, any notable discovery stands on the shoulders of a person with extraordinary talent. For color psychology, that was the renowned german poet Johann Wolfgang von Goethe.

Johann Wolfgang von Goethe

Ricardo Legorreta

Light and color have a powerful effect on the formation of the physiological status of the human body. This influence, first of all, is mediated by the activity of the autonomic nervous system, its sympathetic and parasympathetic departments. The highlight of the numerous experiments was the identification of a relationship between seeing colors and the hypothalamus, which plays an integral role in the activity of the physiological and mental functions of our organism.

How do colors affect us? The psychophysiological effects of colors. Light and color have a powerful effect on the formation of the physiological status of the human body. This influence, first of all, is mediated by the activity of the autonomic nervous system, its sympathetic and parasympathetic departments.

Admiring art is not only an emotional, but an intellectual experience as well. For those who like to intrigue their eyes, the third volume of Ray is an interdisciplinary exhibition of truly influential #visual content. These real cases are for you to better understand how powerful colors truly are.

What we see each day deeply affects our personal lives. The second volume represents a stepping stone towards empowerment of your mentality through the fundamentals of psychology. To question the uncertain and evolve.

Ray is a unique network of topics that examines the nature of colors from three distinct points of view. The first volume, Color, observes colors from their physical side. The second volume, Psychology, represents the fundamentals of how our mentality reacts to the surroundings. The third and final volume, Palette, examines real world examples of influential art.