Zuitte

Instagram, love it, hate it, it’s a social media powerhouse and a great platform to advertise your business to engage with customers.

Every day +500 million active users check their Instagram ranking it is second only to Facebook. Luckily 90% of Instagrammers follow at least one brand, that’s 450 million people following a brand that could be yours! Most of these users check in with their brand's Instagram page before their next purchase. So, what should your business do to perform well by using this social platform? Well, here are some things to know to get you pointed in the right direction:

Instagram Favors Reels

With competition from Tik Tok, Instagram is under pressure to encourage its users to keep posting stories. Therefore, know that Instagram’s algorithm favours reels. This means if you post-story content daily, you’re going to attract more attention, especially if you’re including hashtags attaching your brand to popular events or socially conscious trends like Black Lives Matter or climate change.

So, post daily stories showing the use of your product or service. Even better, have your customers post stories using your product tagging your business so you can repost for even more engagement. Know that video content (stories) outperforms pictures by +80%. So, when you post, make sure it’s a video, this includes a live podcast. Users love watching or listening to a podcast vs just reading a post.

Instagram shopping

Social media platforms are constantly striving to become retailers for everything. The retail size of Instagram is set to become $80 billion by 2025. Users are buying clothes, furniture, accessories, sports equipment, and more all on Instagram. Be sure to capitalize on this trend. Include promo codes in your stories or encourage customers to post about your product with a referral or promo code incentives.

Treat Instagram as the call to action. Include “buy now” links within your video reels or description of each post to get the user to purchase the product in the fewest number of clicks.

The Takeaway

Regardless of whether you primarily use Instagram or some other platform, if you need assistance in managing your social media marketing, consider using Zuitte. With Zuitte, you have a “social media manager” dashboard, where you can post and manage Facebook, Instagram, Pinterest, and Twitter, accounts saving precious time and money. On the dashboard, you’ll be able to save data and see how your accounts and posts are performing. Under account manager, you can add or delete accounts as well as create pre-prepared posts. The file manager will allow you to schedule your posts to be sent at specified time frames. Once you have social media content created, Zuitte runs on autopilot. So, start blogging about your business today and supercharge the results by using Zuitte!

To watch in greater detail how Zuitte can improve your social media marketing, click to watch this video: Social Media Management in Zuitte - YouTube

Social media marketing is changing fast, and you need to stay on top of things to remain Avant guard with your customer service and engagement. First, responsiveness and resolutions need to take place faster. Your business needs to demonstrate that it values customer satisfaction. So, however, you run your social media now, do it with just faster responsiveness.

The next thing is to gain a better understanding of what your customer's wants and needs are. Perform surveys or request feedback via email campaigns. After you better understand customer desires, ensure that whatever content you’re producing it’s in the interest of what they want to see because it’s all about service to them. Also, review what type of formats are gaining the most views, is it email campaigns, podcasts, videos, or article blogs. Knowing which format is earning the most attention is important because that’s the one you want to triple down your efforts on.

Your customers want to see that your product or service is working in its optimal manner.

This next one might be uncomfortable or undesirable, but it matters, producing culturally relevant content. Make content that follows mainstream narratives. This means, creating content around big events or popular movements. Examples are the super bowl, the NBA playoffs, Black Lives Matter, Christmas, The Olympics, The Oscars, and even the Me Too movement. Pay attention to Google Trends and see what’s trending the most and act accordingly. If it’s a social, cultural, or sports movement, join in and add it to your marketing content or copywriting, it can only help in your search ranking since it resonates with your audience. Now, if your business is global, maybe focus more on worldwide developments like the pandemic or going green.

Put an emphasis on educating your audience about why your product or service is valuable, and how it helps them. At this point you should ask existing customers to engage by posting how they are using the product or service, to leave a comment, suggestion, anything to increase engagement. Guess what? Your customers will engage, especially your higher spending ones which compose 20% of your profits. This goes back to responsiveness, engage with your big spenders/fans, you should be answering their comments and discussing their suggestions in the message feed. Even going above and beyond and wowing them by commenting about something on their own profile. If it’s an especially engaged customer, consider tagging them on Facebook or Instagram.

If you need assistance in managing your social media marketing, consider using Zuitte. With Zuitte, you have a “social media manager” dashboard, where you can post and manage Facebook, Instagram, Pinterest, and Twitter, accounts saving precious time and money. On the dashboard, you’ll be able to save data and see how your accounts and posts are performing. Just click on the platform you want to see the data for. Under account manager, you can add or delete accounts as well as create pre-prepared posts. The file manager will allow you to schedule your posts to be sent at specified time frames. Once you have social media content created, Zuitte basically runs on autopilot.

To watch in greater detail how Zuitte can improve your social media marketing, click to watch this video: Social Media Management in Zuitte - YouTube

Stop wasting time and money on multiple platforms for sales and marketing solutions! There are so many websites offering self-proclaimed optimized systems in their respective categories. All these different software services complicate the process by needing separate usernames, passwords, and subscriptions just for building a website, creating amazing landing pages, running email marketing, or using a CRM to track sales efforts. Also, it’s unlikely that any of these separate platforms connect.

However, there is one platform that has all the features a marketing team would desire for one low price, enter Zuitte. With Zuitte, features include an amazon keyword tool, automated social media posting, email & SMS sequencing, detailed campaign reports, email autoresponder, chat automation thanks to messenger bot responder, SMS invoicing, and so much more.

SMS sales funnel

To focus on just one of the features, running SMS sequences is powerful and easy. The marketing team will be able to get more people on the phone thanks to using Zuitte’s SMS tools. Staff will also know, thanks to Zuitte’s customer engagement tracker, which type of SMS to send out based on where the individual is in the sales process. After using the SMS tools, managers will notice an increase in their closing ratio, thus the business can keep expanding its reach online or into other cities.

Also, with Zuitte, you’ll know what type of customer is buying from you thanks to its customer location and system analysis. Understanding the customer will give you an unfair advantage in knowing the best triggering SMS sequences to send out to secure more sales.

Once a sale is made, Zuitte’s platform makes sending out an invoice via SMS seamless. The billing team will be grateful because it won’t have to spend any time creating or editing an invoice, and did we mention Zuitte has accounting tools built-in?

Again, Zuitte offers a range of tools to help businesses expand their reach online and generate sales from prospects or grow the number of re-occurring customers. Zuitte does this by letting you know about competitors and customer behaviour to excel in your niche. Stop wasting time and start growing your business with Zuitte all for an affordable price.

Remember, Zuitte was built by entrepreneurs, for entrepreneurs, its mission is to help everyone turn their passions into a real business.

Try Zuitte today at mydev.com

When it comes to start-ups running on a tight budget, it’s imperative to have marketing tools that give the most bang for their buck. Enter zuitte.com, a platform built by entrepreneurs that are sick of paying a fortune in monthly fees for multiple apps and software tools needed to run an online business.

Here are some marketing actions a business can do to help get noticed and generate sales faster.

Urless

First, it’s important to collect customer data, this can be done using zuitte’s URL generator “Urless”. Why do you need a randomly generated URL to collect customer data? The URL contains cookies, so whenever a prospect clicks the Urless link, via email, a pop-up ad, or an email campaign, you will benefit from knowing all sorts of data about the customers visiting the website. This is valuable because even if no one buys the product, you still found out about them. We all know the success of your business is directly proportional to its customer satisfaction. Thus, it’s imperative to learn the most about your customers to create products and marketing that make them happy.

Keywords

Once you understand the type of customers clicking on your URLs, you can use zuitte’s website statistic and analytic tools. With these tools, you can tweak the type of keywords being used to market content to customers. If you’re an e-commerce website, it may interest you that zuitte also has an Amazon keyword analyzer! Reports can be generated by seeing which keywords are favorable with high search views. Once you have the proper keywords in place, take comfort in the fact that there’s going to be an increase in the quality of leads thereafter because the type of prospects clicking on your links are also going to be the right type of customer to buy the product or service.

Social Media

Posting marketing content on social media is free and powerful, especially videos or podcasts. The content should be posted daily in long-form. I know it’s difficult to figure out what to say for an extended period but try and go the distance with speaking out quality information for the longest time possible. Search engines and social media platforms alike prefer and reward with increased viewership, and longer-form content.

Email Campaigns

Are your social ads driving any revenue? After 5 weeks, if your optimized keywords are not collecting any customers from social media platforms like Facebook or Instagram, then it’s time to focus marketing funds on mass email campaigns. zuitte offers email marketing up to 4,000 emails per month, it also offers an email autoresponder, detailed campaign reports, and email sequencing. This is more than enough for a startup. However, zuitte’s parent company, mydev.com also offers a standalone service named sendbat. sendbat specializes in email campaigns sending out to +10,000’s/millions of contacts a month, but it comes at a price. So, after you scale up with sales, you can pay to add on sendbat on top of zuitte.

Now, back to using zuitte to send up to 4,000 marketing emails a month. This number will be more than enough if you are using a couple of great keywords and “buy now” product links within a personalized email. There should be no excuse regarding email personalization, especially for repeat customers. If you’re emailing someone who has already experienced a trial or purchased a product prior, then the emails should reflect what interests them. You want to convince prospects and customers alike that your product is essential to their business. Entice them to buy or try again and make it as easy as possible with links in the email loading directly to the product or trial page. Spend a lot of time on the title of the email, 45% of the reason why people open an email, to begin with, is due to the catchy title. Consider it a success if 15% of your contacts open the marketing email.

So, to conclude, gather vital customer data, discover optimized keywords, post on social media daily, and create high-impact email campaigns with zuitte. By taking these 4 actions, you’ll notice a difference in the number of visitors and buyers on the website. With 50+ powerful tools, zuitte helps everyday entrepreneurs run and grow their businesses from one convenient location. Master the essentials without breaking the bank!

Try a 7-day trial or sign up now! For questions or live chat, visit zuitte.com

Content, it’s so important, here at Zuitte we constantly encourage our clients to relentlessly produce content about their website, at least once a day.

Vlogs, blogs, podcasts, or stories, showcasing their website and its products or services must be a priority. However, producing content takes effort and creativity. For many users of Zuitte, they would rather focus on creating or improving the product or service, giving the excuse that they lack inspiration for making content. We are going to throw this excuse out the window and help you with some tips on how to prepare and stay motivated every day to produce content.

Preparation

So, the website is up and running, the product or service is ready for sale, and now you’re thinking “what should I write about or post on social media?” You feel stuck, not knowing what to produce, there doesn’t seem to be anything coming to mind. Well, have no fear, since you’re already passionate about the website’s product or service, most likely there are concepts you have thought about that are interesting to share. Write these ideas or thoughts down on a notepad and accumulate them over the week. Any discussion you have with friends, family, or critics that spark interest in the site should also be written down. After a week you should have a list of +10 ideas. This isn’t that hard once you get into the routine of doing this. Once you have a list of ideas accumulated over the past week, you won’t have any trouble using them to satisfy daily posts over the next week of content. If you still catch figure out what to write or record out of a nice list of concepts, issue a poll to the audience. Just go on LinkedIn or other social media and ask the audience what they would like or find most interesting next.

Now when it comes to actual content production, know what points you want to convey to your audience. If you’re recording a video or podcast, a poster board or sheet of paper with all the bullet points you want to touch on will maximize the value of information shared with viewers and listeners. Include as much data or research in the content to express that you’re the central figure or expert on the subject.

Motivation

According to Statista, over 3.6 billion people use social media, and this number is only growing. Thus, posting at least stories on social media is really important because the market reach is huge! Remember to use Zuitte’s detailed research and analytics tool to find the optimized keywords that should be used in your content. These keywords are going to help you rank up quickly and start attracting customers from the competition.

Building a list of ideas per week shouldn’t take long, 60 minutes total tops. The discussion of topics with friends, family, or co-workers will take up more time, which again is something you should also record especially if the conversations are intriguing. This way not only will you have a list of ideas to talk about, but a discussion is already underway which probably covers a third or half of what you’re going to produce! Sun Tzu — “the battle is won before it is fought”, thanks to recording these conversations you can relax knowing much of the work is done before production. Just remember to keep jotting things down. Sticking to a rigorous content marketing routine via social media and website blogs will pay dividends years down the road. To help in your road to online success consider Zuitte.

Zuitte offers a range of tools to help businesses expand their reach online and generate sales from prospects or grow the number of re-occurring customers. Zuitte does this by letting you know about competitors and customer behaviour to excel in your niche. Stop wasting time and start growing your business with Zuitte all for an affordable price.

Remember, Zuitte was built by entrepreneurs, for entrepreneurs, its mission is to help everyone turn their passions into a real business. Try Zuitte today at MyDev.com

Let’s investigate how both are great on their own, but also how combined they cut through the competition like a double-edged sword.

Good question, is it SEO or content? Just tell me! Don’t make me read this. Well, the answer is both! Let’s investigate how both are great on their own, but also how combined they cut through the competition like a double-edged sword.

SEO

If you’re thinking SEO has a slight edge, you have a strong argument. SEO helps you rank up quickly. In addition, it will help you find out which pages on your website are popular so you can triple down on them, and make further improvements to attract even more customers. Once you find out which keywords are best to promote your website, something you can do using Zuitte’s detailed research and analytics tools, it becomes a pure funding game. The more money you pour into marketing ads using the optimized keywords that Zuitte suggests, the more visitors on your website. However, this is where the road the success kind of hits a wall and content takes over in importance.

Content

As great as SEO is, it’s nothing if you don’t have attractive content on your website. Having a daily blog like an article, video, or podcast goes a long way to attracting customers or keeping them engaged for reoccurring sales. Content is really important. Here at MyDev and Zuitte, we constantly encourage our users to push out quality content daily to keep the word out on your business. Two things happen if you stop producing content for your website. First, you don’t flex your creative muscles which makes producing future content harder, and consequently, secondly, you lose the enthusiasm to keep writing or recording. Remember starting an online business requires a lot of hard work and input by the owner or team. Actually, it requires approximately 60 hours a week for about a year to really get an online presence that’s successful enough to generate reoccurring sales. So, writing or recording content for 1–2 hours/day is just a small part of the operations but critically to marketing.

Conclusion

Does SEO or content have an edge over the other? One could say SEO has a slight edge over content but only if it’s a profitable endeavour where the funds pouring into SEO are converting into actual sales vs just clicks. If SEO funding is not converting into sales, and for most new startups it’s not, then you absolutely need to compliment your marketing campaigns with actual valuable content to attract and convert prospects clicking your ads into paying customers. SEO is something you pay for; content is something that takes effort and creative input. Both linked together are a killer combo. So, stop slacking off on writing or recording content and start running SEO ads or email campaigns today with Zuitte. Zuitte is your all-in-one CRM helping generate the sales you dream for.

Remember, Zuitte was built by entrepreneurs, for entrepreneurs, its mission is to help everyone turn their passions into a real profitable business.

Try Zuitte today at MyDev.com

Zuitte is a powerful CRM you need to know about. Zuitte is a powerful CRM you need to know about. Why? Zuitte has over 50 powerful tools all in one place which can enhance your business, especially its sales. When it comes to customer engagement and marketing operations, Zuitte does a really good job as a centralised platform. Here are some of these its core features:Detailed Research and AnalyticsZuitte offers the ability to research your competitors, analyze customer behaviour, and explore keyword ideas to excel in your niche and drive more sales. Simply insert your competitors URL, run an analytics report, and you’ll see what their main keywords are. You’ll want to take the keywords that are scoring with at least 500 searches a month, hopefully, higher. Once you’ve taken the keywords, users should start creating content around them, essential for ranking higher on search. As we covered in a previous post, you’ll want to be writing or video recording content daily, both to keep getting the word out about your business, and to keep flexing the activity in your brain so you can make even more creative/attractive content later.

Advanced Social Media Automation

After writing or recording your content, you’ll need to get the word out on social media. Zuitte offers ideal solutions to proliferate your content by automating your posts on platforms like Facebook, Instagram, Twitter, or Google. You can even schedule future posts, see customer interactions, to just keep growing your online presence overall. We all know social media is necessary these days, and Zuitte’s tools really help maximize your exposure.

Comprehensive Marketing Solutions

While you’re doing your social media marketing, Zuitte also takes care of the details. You can set autoresponders, build & schedule marketing campaigns, analyse detailed customer campaign data, and even build your very own Messenger Bots. This way you can constantly remain up to date with what’s working better than other ideas tried. Also, with the messenger bot, you’ll be able to convert warm leads or prospects into sales much faster since their questions will be answered when their buying temperature is hot.

Complete Business Operations Management

While marketing and engaging with prospects, Zuitte also takes care of the backend stuff with accounting tools to control finances, track inventory, and export tax documents to stay on top of daily business operations.

Functionality All in one Place

Zuitte is owned and operated under MyDev.com. MyDev is both a parent company and platform to build your dream website. At MyDev.com, we’ve got you completely covered with showcasing your website, marketing it, and generating sales. You can easily create a beautiful website using MyDev’s dynamic templating. Then, using Zuitte, one can find their niche keywords for their business, manage prospects/convert leads, by attracting them using scheduled social media posts. Then, for email marketing, one can use MyDev’s other application, Sendbat. Sendbat suggests marketing sequences, font size, and attractive email templates that are all mobile phone friendly to optimize the open click rate to maximize sales. When using all the MyDev applications together, you can really get more people to visit your website to buy your product or service.

However, by just using Zuitte, you will save a lot of time and money because all its tools either match or exceed the power of their standalone counterparts. Cancel your current third-party subscriptions today and move to Zuitte. Again, you will instantly enjoy nice savings from your existing monthly software subscription bills, which means more money to spend on your business!

Remember, Zuitte was built by entrepreneurs, for entrepreneurs, its mission is to help everyone turn their passions into a real business. Try Zuitte today at MyDev.com

Here at Zuitte, we believe in helping the little guy, the small business owner, or the start-up gets going with all their customer relation needs. Here at Zuitte, we believe in helping the little guy, the small business owner, or the start-up gets going with all their customer relation needs. In an increasingly competitive environment, it’s difficult enough for small companies to get on their feet and turn a profit, thus not many firms have the funds to subscribe to something like SalesForce.com, enter Zuitte.com. Zuitte is your answer to all things SalesForce but for a fraction of the cost. Plus, Zuitte isn’t just a great CRM for entering, saving, and searching for customer info, it’s also an accounting software so you can track cash flow, transactions, sales, invoices and so much more. Did we mention Zuitte is also project management and website analytics application? Yeah, Zuitte is awesome, it does a lot. There’s also a URL shortener that allows you to edit, track, and manipulate your links so you can have 100% control of maximizing the most out of your website.

Back to CRM, Zuitte has all the features one would need for managing their team or customers relationships. With Zuitte you’ll have all the customer information ready to work with, and you’ll be able to set every task for your team such as a do-to list or set time scheduled reminders. Zuitte also offers excellent organizational tools that help you categorize prospects into different segments like “contacts”, “hot leads”, and “ready to close.”

Zuitte works on the cloud so one never needs to worry about saving on their desktops or private servers, it’s also highly secure.

Zuitte combines the functionality of essential software applications to provide tools commonly used by entrepreneurs for creating, building, and operating their own online businesses in one convenient location. There’s an app to cover nearly every aspect of your online business, all for an affordable and simple monthly fee structure.

Try Zuitte today for free at Zuitte.com or chat with us on Messenger.

When it comes to marketing in 2022, you need it all: from SEO to email campaigns, from CRM management to page comment auto-replies. Fortunately, there’s a software application, Zuitte, that has you covered by doing all of these things.

Zuitte has over 50 features in categories such as Detailed Research and Analytics, Advanced Social Media Automation, Comprehensive Marketing Solutions, and Business Operations Management. This includes accounting like sending invoices or collecting payments, but also sending emails, or automating your social media accounts by building your own Facebook messenger bots. These tools are essential to running a business today. With Zuitte you’ll also be able to view website analytics and use webpage optimization tools, the list goes on!

With Zuitte, a sales team can be confident that revenues will increase. Why? First and foremost Zuitte is a CRM that empowers your sales reps with having a full understanding of who their customer is. In turn, this helps them make better business decisions and close deals faster. Imagine having complete clarity as to how to approach a customer. With Zuitte, one could just copy and paste opening messages or email campaigns to X percentage of contacts and just wait for sales to convert. Most businesses are operating on products or services that rely on quality, price, or location to generate sales. However, with Zuitte, one will know exactly how to close the customer based on their own purchasing parameters.

Stop juggling multiple websites and programs, some of which you hardly ever use. Just use Zuitte, your one-stop-shop solution for every main business tool needed as a modern entrepreneur. Zuitte was built by entrepreneurs, for entrepreneurs, its mission is to help everyone turn their passions into a real business.

Try it today at MyDev.com

When it comes to start-ups running on a tight budget, it’s imperative to have marketing tools that give the most bang for their buck. Enter zuitte.com, a platform built by entrepreneurs that are sick of paying a fortune in monthly fees for multiple apps and software tools needed to run an online business.

Here are some marketing actions a business can do to help get noticed and generate sales faster.

Urless

First, it’s important to collect customer data, this can be done using zuitte’s URL generator “Urless”. Why do you need a randomly generated URL to collect customer data? The URL contains cookies, so whenever a prospect clicks the Urless link, via email, a pop-up ad, or an email campaign, you will benefit from knowing all sorts of data about the customers visiting the website. This is valuable because even if no one buys the product, you still found out about them. We all know the success of your business is directly proportional to its customer satisfaction. Thus, it’s imperative to learn the most about your customers to create products and marketing that make them happy.

Keywords

Once you understand the type of customers clicking on your URLs, you can use zuitte’s website statistic and analytic tools. With these tools, you can tweak the type of keywords being used to market content to customers. If you’re an e-commerce website, it may interest you that zuitte also has an Amazon keyword analyzer! Reports can be generated by seeing which keywords are favorable with high search views. Once you have the proper keywords in place, take comfort in the fact that there’s going to be an increase in the quality of leads thereafter because the type of prospects clicking on your links are also going to be the right type of customer to buy the product or service.

Social Media

Posting marketing content on social media is free and powerful, especially videos or podcasts. The content should be posted daily in long-form. I know it’s difficult to figure out what to say for an extended period but try and go the distance with speaking out quality information for the longest time possible. Search engines and social media platforms alike prefer and reward with increased viewership, and longer-form content.

Email Campaigns

Are your social ads driving any revenue? After 5 weeks, if your optimized keywords are not collecting any customers from social media platforms like Facebook or Instagram, then it’s time to focus marketing funds on mass email campaigns. zuitte offers email marketing up to 4,000 emails per month, it also offers an email autoresponder, detailed campaign reports, and email sequencing. This is more than enough for a startup. However, zuitte’s parent company, mydev.com also offers a standalone service named sendbat. sendbat specializes in email campaigns sending out to +10,000’s/millions of contacts a month, but it comes at a price. So, after you scale up with sales, you can pay to add on sendbat on top of zuitte.

Now, back to using zuitte to send up to 4,000 marketing emails a month. This number will be more than enough if you are using a couple of great keywords and “buy now” product links within a personalized email. There should be no excuse regarding email personalization, especially for repeat customers. If you’re emailing someone who has already experienced a trial or purchased a product prior, then the emails should reflect what interests them. You want to convince prospects and customers alike that your product is essential to their business. Entice them to buy or try again and make it as easy as possible with links in the email loading directly to the product or trial page. Spend a lot of time on the title of the email, 45% of the reason why people open an email, to begin with, is due to the catchy title. Consider it a success if 15% of your contacts open the marketing email.

So, to conclude, gather vital customer data, discover optimized keywords, post on social media daily, and create high-impact email campaigns with zuitte. By taking these 4 actions, you’ll notice a difference in the number of visitors and buyers on the website. With 50+ powerful tools, zuitte helps everyday entrepreneurs run and grow their businesses from one convenient location. Master the essentials without breaking the bank!

Try a 7-day trial or sign up now! For questions or live chat, visit zuitte.com

Ranking up in online searches is getting more difficult by the day, and Google’s ever-changing algorithm isn’t helping. Since online searches lead to more website visits versus click-throughs from social media, being popular on Google is important. After all, Google accounts for over 75% of worldwide searches via a desktop and over 90% from a phone or tablet. In addition, the entire world is increasing its usage of mobile devices, thus focusing on how to rank up on Google is essential. So, have you wondered how it’s possible to get on page 1? Well, here are some tips on how to write content that works to rank you up in today’s competitive SEO landscape.

Keywords

First, make sure you are writing using highly searched keywords. The keywords are very important. The main body of your content should be centred around the keywords, which should be up to 5 max. Why 5 keywords max? A content writer wants to become the most popular within a certain segment of online searches. This is a competition where endurance pays off by writing over and over again using the same keywords. To rank up, one must be operating better than their peers. Thus, one must provide both quality content (making the reader happy) and longevity of content (making the Google algorithm happy) day after day to beat out the competition. As you start out finding a keyword to use, don’t be afraid to focus on ranking in terms of lesser popular words. If you think there’s a sub-niche market that no one is paying attention to, go for it! Just make sure the keyword is being searched over 5,000/month.

So, to all you writers out there, focus on quality content relating to the product while maintaining the frame of the keywords, and never deviate. In terms of finding the appropriate keyword, don’t be general yet not too specific. For example, if you sell car key replacements, don’t use the keyword “car key” instead go for something a little more specific like “car key replacement near me” or “car key replacement.”

Just don’t go too far and limit yourself to “car key replacement Chicago” when your market is say…everyone in the United States.

Catchy Headline

Spend a large amount of time inventing a catchy title. According to Neil Patel, a successful marketing entrepreneur, “8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of the article. That’s the power of writing an amazing headline.” There is a possibility of gaining more than just 20% of individuals opening and reading your content but it all begins with a catchy headline. Feel free to ask co-workers or friends and family to brainstorm suggestions and write them down. You never know, the things they come up with may not help to name today's article but could spark the next one!

What’s Popular

Stay up to date on trends, write in the context of what’s popular or relevant during the time. For example, during a major car show, tie-in writing about how your car key replacement business assists helpless customers to get a new key for their vehicle fast, at a fraction of its cost at a dealership. Another example is during sports events, write about how your protein product has one of the highest protein to low sugar ratios in the industry, all for a competitive price.

Size Matters

Yep, size matters, the longer your marketing content, the more Google spreads it around the web. Be sure to post the content everywhere on social media and set links to it within email marketing material. Many contents or copywriters only type up 300-400 words, but that’s not going to get you far, Google considers such short-form material spam. Try and write up to 1200 words, it makes a noticeable difference to Google's algorithm to rank up.

Watch Competitors

We all know the Picasso quote “good artists copy, great artists steal” well there’s some truth to that. By following and copying competitors, to a great extent, your business will replicate their results. So why not follow those that are operating superior to your business and steal many of their ideas. At a minimum, it will improve your content and catch more eyeballs. Also, take notice of what competitors on page 1 of Google are doing versus scrolling down and hitting page 4. There will be a noticeable difference in the layout of their websites and how information is presented.

Be Straight Forward

The correct presentation of information is that which engages customers, it needs to be concise, practical, and valuable. Do not waste the reader's time boasting about your product or service unless it offers a solution or assists their life. Keep things short and simple. The attention span of humans is diminishing. Yes, I said content should be 1200 words long but to keep people interested for that long, each line must be valuable and enticing enough to push the reader onto the next sentence. Presumably, your product or service is valuable, so be enthusiastic writing about it, make the reader feel compelled to buy like “wow, this is great, I gotta buy it.”

Link it Up

Search engines are observing how many readers are visiting your website. So, at a minimum, even if no one buys your product or service, a landing page visit counts towards assistance to rank up.

So, be sure to include links to some of the products or services that you’re writing about so readers can land on your website and possibly purchase immediately. Do not include any links offering more information, the calls to action from the content should be straightforward and direct a reader to buy from your website within the least number of clicks. Another reason to include a purchase link in the content versus a landing page link is that eventually after enough clicks to the product page, it will automatically populate on Google as a subheading below the main domain name. This way, whenever someone searches “car key replacement” they will see both the title link to your main landing page as well as a sub-link that takes the prospect straight to the product page. This way there’s an increased opportunity that a prospect will buy immediately versus roaming around your landing page.

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