YourSirSage

This fucking arrangement is so beautiful.

The plan for the 17th, when the adult content ban comes in, is to protest.

To do that, we are making as much noise either side of the 17th as possible, and using the site as normal.

On the 17th, dead silence.

People are saying log off but what they really mean is don’t open the site or the app.

But, on the 17th make as much noise as possible on every other platform. Tweet about it and post on facebook and instagram and everywhere else.

What this does is causes a massive dip in ad revenue for one single day. That does not make staff think ‘oh everyone’s gone let’s shut down.’ What it actually makes them think is ‘oh shit people aren’t happy and if people don’t keep using our site we’re out of money and out of jobs.’

A boycott reminds a company that the users (consumers) have the power to make their site (business) worthless with one single coordinated decision.

If you want to join in, here’s what to do:

Do:

Close all open instances of the app and site on all your devices before the 17th

Make posts before and after the 17th on tumblr and other platforms, talking about why this ban is bad

Make posts on other sites during the 17th. Flood the official tumblr staff twitter and facebook with your anger and your opinion

Come back on the 18th and check in

Don’t:

Delete the app from your phone (this doesn’t affect their revenue and since it’s off the store at the moment it’ll be hard to get back)

Delete your account. I mean you can if you want to, but if you keep your account and don’t use it you’re saying to staff that there’s still time to save it. If you delete it’s hard work to come back.

Open the app or website (including specific blogs)

Make any posts (turn down/off your queue and make sure nothing is scheduled)

Go quiet elsewhere. Make it clear that this is just about tumblr, not a mass move away from all social media.

Remember: the execs don’t care about anything but money. Shutting down the site means there’s $0 further income from it. That’s their last possible course of action. If we make it clear we’re not happy, they’ll have to do something or we can do more and more until it becomes too expensive.

“The first thing they’re doing is using the search function on the website to input their own name, or somebody they know, but who nobody else knows, in order to see if this website really works,” Ruch said, “to see if it’s really possible that we identified 1,500 people.”

The site received a traffic boost after a far-right website linked to it, Ruch said. ZPS built a map of names that appeared in the same users’ searches. From those searches, alone, they learned the names and associates of approximately 25 rioters they hadn’t previously identified.

“What we got was quite a network of who knows who, and who else was in Chemnitz,” Ruch said.

U.S. anti-fascists have pulled similar stunts. This summer, undercover activists cozied up to the organizers of a far-right march, and offered to make a website and coordinate T-shirt orders for the event. The website, which did not charge for T-shirts, asked participants for their names and addresses, supposedly to calculate shipping costs. Instead of sending free T-shirts, the activists behind the website published the names and addresses they received.

ZPS’s performances have previously landed it on far-right extremists’ hit lists. In April, German police arrested a soldier who was suspected of planning far-right terror attacks, which he allegedly wanted to blame on refugees. The man also reportedly kept a list of leftist figures he wanted to murder, among them ZPS affiliates.

A September investigation into the alleged would-be-terrorist revealed a larger ring of suspected extremism among Germany’s military elite. Germany’s FOCUS magazine reported that the criminal investigation had uncovered a network of far-right soldiers and officers planning for apocalyptic violence on “Day X,” when they would take over the country.

“It’s terrifying, but I don’t want to live in a country where I can’t do radical political art,” Ruch said. “We need to know who this is, who finances it, who the driving forces are.”

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