Your Daily Tonic

Jerry Seinfeld accepts an Honorary Clio, pokes fun of advertising industry, coins the term 'Soulful Materialism' 

Hoda Kotb, of the Today Show, recruited Cyndi Lauper and Sara Bareilles to make an inspirational mash-up of 'True Colors' and 'Brave' to help lift the spirits of children with cancer and raise money for pediatric cancer. Check out the music video for 'Truly Brave' here.

Visit Crowdrise.com/Hoda to learn more. 

Try not to get goosebumps!

Learn the history of the city, once known as Paris of the North. The city, which ceased to exist, only to rise like Phoenix from the ashes.

For those dreaming about holing up somewhere and writing a novel...

Write a House gives homes to writers of poetry, fiction, and nonfiction, as well as journalists, playwrights, and screenwriters—but not, for now, songwriters and composers. Applicants must be citizens of the United States (including current Detroit residents), previously published, and earning a maximum income of $39,750 per person, more for larger families. They do not need to be full-time writers.

Surprised how quickly this campaign together - seems like yesterday that we were pitching it. In any event, the rollout is pretty good, if not predictable. Looking forward to seeing the anti-smoking campaign. which I think is a first to come from a major, for-profit corporation. 

Moleskine's new feature lets you instantly transform your handwritten notes and sketches into a digital version using the Livescribe pen and app.

Read more about it here.

They showed people what they looked like in ultraviolet, & wondered aloud if they wanted to put on some damn sunscreen already.

Agency: Wieden + Kennedy

This short video says so much. Powerful.

Keep it simple. The Hemingway App just released a desktop version that can be used offline.

For more on the app, check out this article from TNW.

Recently Twitter began testing a new video ad product across its platform. Agencies say they're impressed by early results.