MargoWinter

Warm and Fuzzy Feelings – Not Just for Hallmark Moments

“Good real-time marketing doesn’t feel like marketing, but feels like a favor enhancing the relationship.” I like that. It sounds so…nice. All warm and cozy. Like a friendship I get to choose. And that’s the point, really.

As a human being, I like to choose with whom I spend my time…and my money. I feel much happier and open to companies who…

Why Keeping Things Weird Is Good Marketing

By Margo Wickersham Winter

If you’ve been around marketing long enough, you’ve see a lot of shifts in a lot of aspects of the field. And that’s appropriate. The goal of marketing remains the same: sell more product. Oh sure, we have a menagerie of monikers for marketing missions now. There’s branding, demand generation, customer retention, referral marketing, search engine, content, mobile,…

8 Things Productive People Do http://wp.me/p30Igy-48

By Margo Wickersham Winter

Raise your hand if you’re guilty of picking up your phone first thing in the morning and checking email. Ok, how about if you check Twitter, LinkedIn, Facebook? Now, how many times after you check your phone for messages or posts from others do you respond to those? Come on, tell the truth. More than you’d care to admit, I’ll bet. I’m guilty. Who can resist the…

Ace the Interview – 6 Tips

How to ace the interview.

You’ve scored the interview and now you want to make the most of it. With so much at stake, acing the interview is hugely important and it can be nerve-wracking as well.

It’s essential to make the best possible first impression, so being prepared, on time and calm are keys to success.

Look your very best. Hiring managers want to hire people that will fit in with their…

3 Steps to Building Outrageously Successful Business Relationships

In the era of customer experience is king, building successful business relationships is key. Some people are naturally gifted in this art and some are not. We are all different, which is what makes the world an interesting place. There’s no reason to feel badly about yourself if you don’t already have relationship building skills honed to a fine point. We can’t all be ace at everything. (For…

3 big changes to LinkedIn that can help you get more customers

John Nemo, wrote a very useful post about recent announcements made by LinkedIn that will affect businesses. 3 biggest LinkedIn changes impacting your sales specifically calls out the top 3 LinkedIn changes that will affect sales and business development efforts. Author of the Amazon #1 Bestseller “LinkedIn Riches: How to Leverage the World’s Largest Professional Network to Enhance Your Brand,…

Promote Your Business with Instagram – Tips and Tricks

Have you ever figuratively or literally kicked yourself for not taking advantage of an opportunity to get in early on something good? Like buying Google stock in 2004 at $85 a share. In case you are dwelling under a rock somewhere, the current price is $523 a share as of this blog post. That early market purchase would have delivered a hefty return. As a marketing and relationship building…

How do you keep up with the ever-changing SEO algorithms in an increasingly mobile world? Follow the lead of inbound marketing powerhouse HubSpot and use these tips for maximum ROI on your content.

Mobile friendly SEO Tips from Inbound Marketing Powerhouse HubSpot

If you’re a marketer, you’re using email to draw prospects to your site and nurture those relationships until they are paying…

Worth of Mouth Marketing

Enlightened self-interest is beautiful.  Anytime doing something good for others also helps the good guys win, I get a fabulous happy feeling. Word of Mouth Marketing Guru, Andy Sernovitz, posted a great piece called “How to spread word of mouth by doing the right thing” on his blog, Damn, I Wish.

He says, “Here’s the fantastic thing about word of mouth: The good guys…

Quick, quick, slow, slow. You don’t have to be a “Dancing with the Stars” Pro dancer to enjoy Two-Stepping. That’s why the Texas Two-Step is famous for being easy and fun. Seth Godin’s Three Step Marketing Ladder is almost as easy to follow – and almost as fun.

Awareness, Education, Action. Yep, it’s that simple. You have to do your research, know your market, confirm your market wants what…

Anatomy of Blog Post Perfection

Voila! Ici la! The research is in and the we have the formula for the perfect blog post! When I first saw this I was both relieved and intensely curious. Blogging is time-consuming and if you’re like me, you are constantly searching for the ideal blend of headlines, content, images, timing and word count.  Thanks to Kevin Lee’s post, Anatomy of the Perfect Blog Poston Buffer today, the…

Healthy Addiction Turns Costly.

Successful Interview Tips - Don't Rely on GPS

Among other helpful tips, Johnson suggests using tools other than GPS to arrive on time to the…

If Your Blog Post Won't Promote Itself...Do These Things

Writer’s block is just half the problem for many content writers. What to do after you’ve found…

Facebook Drives the Most Traffic to Publishers [CHART].

Does anyone know how these social media sites rank for driving traffic to self published ebooks? Please share any insights you have in comments below.

Reblogged from Teacups and Tyrants:

Almost every day of the year has been declared a commemoration of one individual or another and most of us ignore them. This week brings a day that should be celebrated more than most—Ada Lovelace Day on Oct. 15, 2013.…