TRÜF

Adidas All Day Fitness App     Icon Design

The All Day app tracks everything you do throughout the day: wellness, nutrition, movement and rest. With its modern UX design and colorful brand look & feel, Adidas tasked us with creating icons that were edgy, abstract and that felt cohesive with their trendsetting design.

The idea behind the icons was to depict gestural movements and feelings, versus being literal. The final set is abstract and has fun with shapes, yet is rooted in perfect geometry.

HORIZONS OF THE HUMANITIES

University of California Humanities Research Institute (UCHRI) needed a visual identity for a new initiative called Horizons of the Humanities that explores ideas around technology, social media and how it affects humanity. No one else has brought these ideas together in the same way and they wanted a dynamic, varied system they could use for materials over the course of their 3-year Mellon grant...

Kirb brings exclusive parking to your favorite LA blocks where you can reserve spaces right from your phone. By refining the “pin” and pulling out the angled “space” from the K, we created a visual system of graphics that stands apart from other parking platforms.

I worked at TRÜF and all I got was this lousy tee shirt! ;)

Limited Run! We’re excited to announce that one of our Sleep Mask designs has been chosen by @cottonbureau to have Tee Shirts printed.

The “Sleepy Hashtag” tee-shirt is for sale here – comes in 2 kinds of soft black cotton fabric with high quality printing. 

J+R GROUP  by TRÜF