i don't exist

ALRIGHT,

LAUNDRY

Couple years ago I saw these two board games at the store back to back. Well, not saw them per se, but ya know. Spied them out of the corner of my eye. And for a moment without reading the text, I couldn’t tell you which was which decade at first. Funny. Either they were in a rush to get these out the door or they wanted their throwback trivia game boxes to look uniform. I didn’t think too much of it.

Only, from then on I started seeing it MORE. Every time someone markets a 90s or 80s throwback…

Goddammit they’re identical! What??! How did we let this happen? As a 90s survivor and a designer, this drives me up a wall.

Look, I know I’m late to the party to complain about “the 90s look” when we’re just starting to get sick of the Y2K nostalgia train. But c’mon, the 90s were not The 80s: Part Two™ 

Trust me when I say that we weren’t all wearing neon trapezoids up until the year 2000. The 90s look being peddled is so specific to the tail end of the 80s and an early early part of the 90s - a part of the 90s when it wouldn’t stop being the 80s. This is Memphis design being conflated with the wrong decade.

Keep reading for a long ass graphic design history lesson and pictures of old soda and fast food.

If you weren’t here for part one, lemme sum it up real fast:

Okay, all up to speed? We’re being served 80s throwback stuff with the serial numbers scratched off, re-labeled as yo totally 90s. What we’ve got now isn’t completely wrong, but I’m telling you, there’s so much gold left unmined.

As we saw in part one with Memphis Milano, these things get messy. Trends don’t start and end neatly every ten years. The first wave of 90s throwback attempts focused on the early part of the decade, and nobody since really pushed to represent the other seven years. Well, if you really wanna do something, I guess you gotta do it yourself.

I have suggestions. Get your flannel ready, we’ve got a lot of ground to cover.