What TF's Reading-- Aug. 26, 2013
Michael Cooney at Network World on What Happens to Old Electronics. Consumers are so fixated on what's new that we rarely take a minute to consider what happens to what's old. Cooney's striking images from "e-waste graveyards" show the sheer quantity of discarded electronics, as well as how much of our devices can be recycled.
Kent German at CNET on What to Expect from the iPhone 5C. Speaking of new electronics, German collected all of the rumors surrounding the iPhone 5C, which technically, we don't even know exists. Apple has never openly admitted to creating the low-end iPhone, although they are expected to announce it on September 10 along with its high-end counterpart, the 5S. He considers why the 5C may be less expensive than other iPhones, primarily which features may be axed in favor of affordablity, as well as the impact of the supposedly plastic body.
Ingrid Lunden at TechCrunch on Pew Research's Internet Access Survey. The results of Pew's latest survey show that 56% of American adults have smartphones, and 10% of American adults exclusively use mobile phones to connect to the internet. While that seems to be a leap forward for technological access, as those consumers are no longer tethered to any PC, the survey also reveals major accessibility issues in America. 20% of American adults report lack any internet access, whether broadband or smartphone based.
eMarketer on Increasing Mobile Ad Spending, eMarketer debuted its August forecast, with some revisions from the June report. With digital ad spending expected to cost upwards of $42 billion in the US alone this year, eMarketer anticipates spending on mobile ads will increase 95%, to make up 20% of digital ad spending and 5% of all media ad spending.
