Letâs go girls.
The comedian and content creator Suzanne Lambert gets insulted too often by misogynists on the internet to remember every little thing thatâs been said about her. But of course, she has her favorites. Thereâs the typical stuff: that sheâs ugly, unemployed, a loser. Occasionally the boys will flex their creative muscle, saying things like sheâs the âTemu Regina Georgeâ or looks like a âmuppet,â which gives her a little smirk. And then there are the men who say such wildly insaneâyet unintentionally hilariousâthings to her that she actually, genuinely laughs. Over Zoom she repeats one to me (itâs so graphic I canât repeat it) and we both dissolve into giggles. âDisgusting,â Lambert says, still laughing. âAnd also, heâs right. I was like, Oh my God, thatâs really funny.â Her attitude exemplifies how liberal women online are now approaching internet hate and misogyny, which spiked tremendously after Donald Trump was elected (thanks in part to a so-called âbro waveâ in November). The philosophy is pretty simple: Insult them back.
âIn general, I think embarrassment with men is a very powerful tool,â she tells me. âAnd any way that you can embarrass them, whatever that looks like for you and playing to your strengths, is always incredibly effective.â Lambert, a self-described former Republican originally from the South, was working at an investment firm in Washington, DC, and doing comedy on the side when she began to post videos making fun of hateful Republican rhetoric, anti-LGBT activists, and misogynists on TikTok. âAfter the election and the messaging coming out, I was like, I can't listen to this for four more years, about how we have to be nice. Weâll all get through this if we hold hands and sing around a campfire,â she says. âI was like, no. I was pissed off.â Her videos immediately resonated with frustrated liberals, who were staring down the barrel of another four years of the Trump administration and feeling tired of the constant hateful rhetoric from the right. âMAGAs already perceive us as stuck-up and mean. May as well show them what mean really is at this point,â wrote one woman on her very first video.
Lambertâs videos are indicative of a larger cultural trend. The 2016 era, which preached answering the hateful rhetoric from Trump and his supporters with decency, is over. This era was best exemplified by Michelle Obamaâs famous âWhen they go low, we go highâ speech at the 2016 Democratic National Convention, but even Ms. Obama herself seems to be over it. In her speech at the 2024 convention, she adopted a much more aggressive tone, calling Trump âsmallâ and âpetty.â âItâs his same old con: doubling down on ugly, misogynistic, racist lies as a substitute for real ideas and solutions that will actually make peopleâs lives better,â she said. And since the new Trump administration has led to misogyny running rampant, many of the ways liberal women have found to âmake fun of them backâ is responding to the ridiculous, gross, and frankly unhinged things men say to them on a daily basis online. Where the general consensus used to be that it was better to just ignore these âtrolls,â a new generation of women is bringing them out into the light. The woman perhaps best known for this is Drew Afualo, a creator who has built a huge brand on TikTok over the past several years by roasting the misogynistic and fatphobic men who find themselves in her DMs (sheâs since turned her success into a podcast, The Comment Section, and book, Loud: Accept Nothing Less Than the Life You Deserve). Afaulo, who declined to speak to Glamour, told Bustle last year that she was tired of always turning the other cheek when men said horrible things to herself and other women online.
âI donât believe that just because I identify as a woman I have to tip-toe around their feelings when they donât give a fuck about mine,â she said. Thatâs a philosophy also embraced by Reb Masel, a.k.a. Reb for the Rebrand, another successful TikToker who is known for her witty and scathing responses to misogynists and trolls. Reb, a lawyer by day, tells me that thereâs no reason why women shouldnât be able to respond to online abuse. âThe idea that women who are educated, who are smart, who are successfulâŚthat they wouldnât use that intellectual prowess to clap back at people who are loudly ignorant or abusive or angry online, to me, is crazy,â she says. Itâs about more than punching back, though. For too long, she says, men have been able to hurl hate at women online with very few consequences in their real lives. Itâs time for that to change. âWeâve allowed people like that to exist for so long under the guise of free speech or under the guise of, well, we can try to educate them,â she says. âIf people donât want to be educated, theyâre not going to be. So we might as well make what they are something that is intolerable in our society and that isnât a repression of their free speech or the marketplace of ideas.â
For Reb, the issue is especially poignant. She was a student at the University of California, Santa Barbara in 2014 when her classmate Elliot Rodger went on a killing spree driven by his own misogynistic ideals. Six people died and 14 others were injured. âI think of them every day,â says Reb. âI really hope that if I do even a little bit to combat the misogyny and rhetoric in this lifetime, then I will hopefully prevent that from happening. Because the line is very thin between someone just commenting shit online and leading to that or encouraging that and inciting that.â And then there is the simple truth: Hating women is embarrassing. We should start making society recognize that. âThe best way to infiltrate the impressionable minds and the culture of our society is to humiliate the people who are taking sides that we shouldnât tolerate,â says Reb. âBecause I would rather end up having my voting rights and reproductive rights and rights to personhood rolled back as a woman while Iâm making fun of them for being fucking clowns then do it with my mouth shut and saying, âWe should love everyone.ââ She adds: âIf Iâm going down with the ship, I might as well be fucking hilarious while Iâm doing it.â
This just in: woman learns how take a joke and stop being a snowflake



















