The Awareness Project is a collaboration between Brand and Media Brigade
We are brand marketers focused on strategic audience engagement. It is our belief that in todays modern media landscape there must exist a synergy between online and offline media in order to create a universal brand message both in the infinite cyberspace in which we are constantly engaged, and the truth of the touch and feel real world that we live in.
The Awareness Project is an experiment in these methods. To introduce an idea, or series of ideas to an audience in the brick and mortar space of reality with the mission of evoking curiosity, drawing them to the connected online space where the idea can flourish virally, and reach far beyond its immediate environment. In this case our brand has been left generic, we are our own client and SXSW is our target audience. There is no point of sale, no contest to win or page to like. It is simply an example of our qualifications, experience and knowhow. If you have made it here and been made aware of the experiment then it has worked. Consider this our pitch.
Inquiries please email: [email protected]
All Posters will be made available in prints after the final day of SXSW. Email the above to reserve yours. They will be limited.
