Tanla Platforms Limited

Intro (What is CpaaS?)

· How does CpaaS work?

· What are the benefits of using CpaaS?

· Who uses CpaaS?

· Differences between CPaaS, SaaS, and UCaaS

· What are some examples of CpaaS?

· Top CpaaS Companies in India

· A look at the future of CpaaS

Conclusion

Our world is more connected than ever. As our communication platforms evolve, individuals and enterprises are producing and consuming more data than ever before in the history of our species. For businesses looking to thrive in a hyper-digital world, it is essential to have a robust and efficient communication system.

Over the past few years, the rise of CPaaS (Communication Platform as a Service) technology has transformed the way businesses can interact with their customers. To put into context how rapidly the sector is emerging, Gartner estimates that the market will have around a 30% CAGR until the year 2026.

In this article, we will explore the CPaaS ecosystem, how it works, and what lies ahead in 2023 for this sector.

What is CPaaS?

CPaaS or “Communications Platform as a Service” refers to a cloud-based platform that enables rapid scaling of communication capabilities by automating customer interactions and seamless integration of channels such as voice, SMS, push notifications, email, RCS, and messaging platforms such as Facebook Messenger and WhatsApp, among others. All organizations use CPaaS in different forms — from a small t-shirt vendor providing shipping updates over WhatsApp to an e-commerce business like Flipkart sharing OTPs to a customer for delivery.

Traditionally, the term CPaaS referred to specialized solutions for SMS, email, etc.

However, with the rise of OTT players and the switch to the cloud, modern CPaaS solutions evolved to utilize AI and machine learning and can perform layered campaign testing, predicting friction points, and several other modules that greatly improve the time to market and provide a superior customer experience. When combined with automation, today’s CPaaS platforms can provide a powerful omnichannel stack for all business communication needs.

Since these systems are cloud-based, businesses that use them don’t need to remodel their existing infrastructure or hire costly technical experts to get them up and running. CPaaS providers such as Tanla offer ready-to-deploy solutions for enterprises with round-the-clock technical support.

How Does CPaaS Work?

CPaaS platforms provide a high degree of app customization by integrating customizable communications APIs and SDKs into your existing application.

What is an SDK?

SDK (Software Development Kit) is a tool for developers that contains APIs, code libraries, samples, developer documentation, and tools that make it possible to build applications quickly.

What is an API?

By using APIs, developers can incorporate external or third-party applications into a company’s existing infrastructure.

What is a Communications API?

Communications APIs allow businesses to embed text messages, voice calls, and other communication features into their product or application. They can help companies rapidly scale certain aspects of the business by removing the need to invest a lot of manpower and cost into reinventing the wheel. For example, instead of needing to hire developers who are experts at specific modalities such as SMS messaging or 2FA, businesses can use industry-standard communication APIs that provide these capabilities out of the box.

What are the benefits of using CPaaS?

A brand’s potential customer base might be using a wide variety of platforms such as WhatsApp, Instagram, Email, YouTube, etc. As a result, businesses must be able to reach and communicate with their customers on the platforms that they prefer.

A CPaaS platform allows businesses to have truly omnichannel communication capabilities. With the right communication partner, a business can guide its customer journey from the first interaction to them being a repeat buyer. AI-powered chatbots, WhatsApp customer channels, and PWAs allow businesses to automate a massive amount of customer service requests, freeing up internal resources for other important tasks.

Additionally, modern CPaaS systems use marketing automation, AI, and machine learning to understand a customer’s preferences over time, making each brand-consumer interaction more organic, personal, and memorable.

With instant integrations for the most widely used platforms such as Shopify and Lead Squared, CPaaS systems allow businesses to exponentially grow their reach and offer them the ability to reach customers at just the right time with just the right offer.

Who Uses CPaaS?

CPaaS systems are used by several different teams within an organization.

Marketing teams: Use CPaaS to build, deploy and analyze multi-channel campaigns, guide user journeys, and optimize for different business goals

Sales teams: Empowers rapid lead response, ability to respond through the right channel with the right message to improve customer satisfaction

Customer service teams: Enables real-time customer support and assistance via live chat, voice, video, and the automation of most received customer queries.

What is the difference between CPaaS, UCaaS, and SaaS?

Both CPaaS and UCaaS are cloud-based communication platforms, but they are built to be used for very distinct purposes.

CPaaS (Communications Platform as a Service): Offers a platform with a set of APIs and tools that allow developers to customize and integrate communication capabilities into pre-existing applications easily. It fuses the benefits of current-gen communication features and retains the familiarity of the company’s existing communication systems, making it much easier to use.

UCaaS (Unified Communications as a Service): Offers a ready-made suite of business communication software and tools that businesses can use immediately to streamline their internal communications. With features like video conferencing, screen sharing, internal collaboration modules, etc, it supports remote work environments efficiently.

SaaS (Software as a Service): SaaS refers to ready-made, plug-and-play software solutions that are user-friendly and accessible to most average users. CPaaS is like a subset of SaaS.

What are some examples of CPaaS in action?

Several industries have been utilizing CPaaS platforms to make their daily operations more efficient. Let’s talk about a few of them.

BFSI: Safeguarding financial information, protecting privacy, policy renewals.

Healthcare: App-powered telehealth services, appointment reminders, and virtual patient care

Real Estate: In-app messaging, virtual home tours, and click-to-call buttons for closing more sales.

Retail: Product delivery updates, providing product information, automated loyalty programs, and cart abandonment campaigns

Travel & Hospitality: Automatic alerts for changes to flight timings, room/flight booking confirmations, web check-in, and sharing holiday deals.

Edtech: Student onboarding and registration, sharing schedules and notes.

Wisely: Developed from the ground up in partnership with Microsoft to combat the scourge of UCC (Unsolicited Commercial Communication) and provide trusted end-to-end digital experiences, Tanla’s Wisely CPaaS platform offers a unique solution for businesses.

With a combination of blockchain, cryptography, AI, and machine learning, the Wisely platform makes it easy to deploy omnichannel communication via a single API. Since the platform is built on blockchain, the single source of truth makes it possible to achieve zero dispute settlement reports for all stakeholders. Every transaction is 100% traceable and transparent.

Wisely has achieved powerful results for its enterprise clients, with increases in MROI, reductions in cost per action, and increased rates of conversion and customer satisfaction across the board.

Who is one of the major players in the CPaaS market?

Tanla: From humble beginnings in Hyderabad to being recognized for two consecutive years (2021 and 2022) in the prestigious “Gartner Market Guide for CPaaS”, Tanla has grown to become a global market leader in the CPaaS space, pioneering several industry-first innovations and game-changing platforms like Trubloq and Wisely.

Click here to know more about the notable entities in the global CPaaS marketplace.

What is the future of CPaaS?

Most industry experts predict a rapid expansion of the CPaaS market cap, but what else can you expect to see from this space in the future? Here are some trends and predictions we think will be notable for the future.

Hyper-personalization: Modern CPaaS solutions have come a long way in providing truly omnichannel messaging capabilities. But improvements in AI and chatbot technology will continue to ramp up the ability to provide personalized interactions to consumers at scale.

Businesses are also looking for visual builders in their CPaaS solutions. Another area that has been gaining some momentum is tailored CPaaS solutions, which are custom-built to serve the needs of the customer first.

As API integrations become more widespread, businesses will be able to ramp up how much they account for an individual’s preferences in their messaging. For example, a clothing brand can use a geospatial data API to let customers in a specific area know about a special deal in one of their stores in the neighborhood.

Enhanced Video Capabilities: As 5G penetration improves, the low latency will make it possible for clear, stateful video sessions even for users on the go. Developers, emboldened by the prowess of 5G, will be incentivized to add interactive video chats as part of their customer service suite knowing that connections will be stable even in densely populated areas.

Advanced Integrations: As AI and ML technology improves, creative developers in the CPaaS world will be able to combine different services in unforeseen ways to improve human-machine communication. For example, if a patient with a heart condition that needs to be monitored feels trapped at home, they can safely step out provided they’re wearing a heart monitor that syncs to their mobile device and transmits over 5G. Should an incident occur, the emergency care application using the APIs from the device can immediately set up a consultation with the concerned radiologist. With the ability to receive real-time remote consultation and prioritized ambulance availability, there is a possibility to save patients from potentially dire situations.

Deeper partnerships with telcos and mobile operators: Partnerships with Tier 1 telcos and mobile operators covering different geographies will be an essential part of ensuring that CPaaS-based campaigns reach as far and wide as possible. With improved network availability, global brands will continue to ramp up the quality of experiences their customers can expect regardless of location.

Deeper synergies: A lot of the future of the CPaaS space will involve the continual integration of platforms with existing major ERP, CRM, contact center, e-commerce, and internal communication tools. With the rise of visual builders, low-code/no-code, and the adoption of omnichannel and “channel-less” messaging, developers will be able to create efficient solutions that can be deployed quickly.

Conclusion

As we look at 2023 and beyond, we are incredibly excited about what is to come in the CPaaS space. This is an industry that is at the bleeding edge of technological research, and even the giant global impact it has had represents a small fraction of what is possible. At Tanla, we look forward to learning, growing, and innovating our platforms to continue providing the best cloud communications experience possible.

To learn more about what is possible with a fully featured CPaaS platform, please check out Wisely. For more information about the latest and greatest in the cloud communications space, stay tuned to the Tanla blog.

For more info:

A2P or Application-to-Person SMS is among the major service markets that are evolving brilliantly with time. A complete term, it refers to an extensive range of channels used to deliver marketing and transactional information or content.

Small-scale and large-scale businesses rely on this one-directional messaging to sail in two boats simultaneously, i.e., boosting customer engagement and streamlining the customer experience.

For this very year, i.e., 2023, 3.5 trillion business A2P messages are anticipated to be delivered. According to Global Market Insights, A2P SMS is likely to increase at a CAGR of 13% between 2020 and 2026. Is this all or are there reasons that convince telecom operators to believe A2P is the future? Read further to find out.

What Makes A2P SMS the Future?

To shine like the star of tomorrow, proving worth in the present is the way to go and A2P SMS has outshined in this regard. The service has not only grabbed the attention of various business sectors but has evolved as the key mobile communication medium that bridges the gap between organizations and their target audience. A2P SMS has increased the hopes of organizations by serving as an effortless way to convey the voice and identity of an organization most easily.

Other major reasons that clarify why A2P SMS looks like the future are outlined below:

More & more mobile phones

First things first, the surge in the demand for mobile phones is no doubt the prime factor that gears up the growth of A2P. No matter what model a mobile phone belongs to, it has the SMS feature integrated, which probably is the reason behind the infinite phone population. This drives the adoption of A2P SMS by businesses, institutions, and more.

Rise in customer-based industry

A2P SMS eases the path of reaching out to customers besides making the experience superfast and dependable. This ability to enhance the customer experience encourages its wide application in the retail industry, banking sector, government sector, etc. to send bulk SMS, promotional campaigns, engaging services, and more.

Economical communication channel

One of the obvious reasons that add more to the growth of A2P SMS is its being an affordable, reliable, and fast way to reach the inbox of a wide audience irrespective of the day and time. Users of mobile phones are increasing every minute, SMS pack feature is easily available and according to research, 95% plus messages are read in as little as 3 minutes. Combine all these aspects and you will figure out why nothing can stop the expansion of the A2P SMS market and that too without any downfall.

Increased reliability

A2P messages are not dependent on the internet which tends to increase their reliability. In other words, since messages are sent directly from the mobile network operator of the sender to the mobile network of the recipient, issues such as delayed delivery are prevented. As a result, the scope for businesses to connect with customers in areas with zero internet or poor connectivity increases to a great extent.

Intact security

One of the major benefits of A2P messages is the level of security they offer. As they are stored on the mobile network operators of the sender and receiver, hackers can’t access them easily. Owing to this reason, keeping away from issues like hacking and cyber theft is easy.

Least possibility of being blocked.

Each country’s government has its own rules when it comes to policies. For example, China, UAE, and North Korea are some of the countries that have banned WhatsApp. Here, A2P messages have an upper hand, as the possibilities of them being banned are extremely less, which makes way for businesses to reach customers without worrying about such troubles.

Conclusion

The reasons and statistical facts shared above show a bright future for A2P SMS. In a nutshell, for any organization that is keen to enhance its standardization and desires an appreciable boost in customer engagement, A2P SMS is the ladder to success. To know more about A2P SMS and how your business can benefit from it, contact us.

Blockchain technology has the potential to fundamentally revolutionize the way we do business and transfer value. With its unique ability to safely record and transfer data and assets without involving a central authority, blockchain is revolutionizing a wide range of industries from finance and healthcare to real estate and supply chain management.

However, as the underlying technological driver for digital currencies such as Bitcoin, Ethereum, and others, blockchain has garnered somewhat of a mixed reputation in our current cultural zeitgeist. With the surge of players rushing in to stake their claim on a cryptocurrency market that was growing exponentially, an inevitable spate of high-value disasters followed. Exchanges were hacked, customers were defrauded, and a lot of people lost a lot of money.

This is unfortunate because regardless of the consensus about cryptocurrency, it only represents a small fraction of the seismic potential of blockchain technology. In this article, we will attempt to shed light on the far-reaching uses of blockchain and explore the incredible changes it is bringing about in a range of different business sectors.

How Blockchain is Shaping the Future of business worldwide

Food Industry

The food industry has been using blockchain to improve the sustainability, safety, and transparency of the global food supply.

Consider the IBM Food Trust for example, which is a blockchain-based platform for tracing and tracking food products throughout the supply chain. The platform enables transparent and secure information sharing about the movement, origin, and condition of tracked food products, helping improve overall food safety and reducing the risk of foodborne infections. (Source: IBM)

Some additional use cases for blockchain in the food industry are:

Supply chain management: Blockchain can be utilized to streamline the efficiency and transparency of the food supply chain, allowing better coordination among all the stakeholders — suppliers, manufacturers, and retailers.

Developing new products: Blockchain can be used to securely store and manage data and intellectual property related to the development of new food products, enabling collaboration among researchers and other stakeholders.

Reduction of food waste: Blockchain can be used to track the movement of expired and surplus food, allowing these products to be redistributed efficiently to those in need.

Food safety certification: In an industry where compliance to regulatory standards is imperative, Blockchain can be used to store and manage food safety certifications and auxiliary regulatory information, thus increasing the confidence a customer feels about their food being safe to consume.

ESG (Environmental, Social, and Governance) Initiatives

While there may be a lot of press given to how Bitcoin (and by association, blockchain) is increasing carbon emissions, there is far less talk about the potential of blockchain to be an important force in bringing about a net-zero carbon emission economy.

Blockchain is an inherently powerful solution for one of the most important considerations for ESG compliance — the issue of proof and accurate reporting. A lot of organizations simply misreport their metrics, making it difficult for consumers to trust that they are behaving ethically.

With blockchain, there can be an undeniable certification and automation of various data points that are important for tracking ESG.

Here are some of the ways in which Blockchain technology can bring about powerful ESG changes.

Ethical and sustainable product sourcing: With the use of blockchain, a completely transparent and auditable trail of the movement and origin of materials throughout the supply chain can be maintained, thus ensuring that they are being sourced from ethical and compliant sources.

Decentralized carbon markets: With decentralized, voluntary carbon markets (VCMs) and peer-to-peer trading made possible by blockchain, individuals, and organizations can buy and sell carbon offsets to reduce their carbon footprint and support sustainability projects all over the globe.

Streamlining the supply chain: With a transparent and verifiable record of how goods move through the supply chain, blockchain can help spot inefficiencies and eliminate wastage.

Empowering the renewable energy movement: Blockchain-based smart grids can be used to solve a lot of the problems with conventional power grids, leading to more integration of green and renewable energy technologies into our cities, neighbourhoods, and homes. (Source: Internet of Things Journal)

Government

While blockchain’s usage in governmental operations is still in the nascent stage, there have already been a few interesting real-world applications of the technology by governments around the world.

One of the most high-profile uses of blockchain in the U.S. Government was by the state of West Virginia. In the 2022 election, West Virginia became the first state to implement a blockchain-based online voting system in the interest of fairness and transparency. Other, smaller elections in the U.S. such as town meetings, political party conventions, and student government polls have also been run on Blockchain recently. (Source: Govtech)

Other ways in which governments are exploring Blockchain technology are.

Making public procurement more transparent and efficient: Governments have been using blockchain to build fully transparent records of public procurement processes, enabling stakeholders to track and verify how government contracts are awarded.

Building decentralized public services: Governments are exploring the use of blockchain to enable the creation of decentralized public services, which will allow them to service citizens directly without any need for intermediaries.

Transparent government operations: Governments have been testing blockchain to create publicly auditable records of their operations, allowing citizens, groups, and organizations to ensure that their public officials hold true to their promises.

Healthcare

Blockchain has been steadily changing the medical industry for years, empowering healthcare providers and patients alike. For some reference, studies show that by 2025, healthcare companies worldwide will save a whopping $100 billion dollars yearly due to their adoption of blockchain. (Source: BisResearch)

Here are some of the most important healthcare applications of blockchain

Better patient data management: With blockchain encryption in place, patients can feel much more comfortable disclosing sensitive information to a healthcare provider knowing that it is very unlikely to be tampered with. With the development of healthcare APIs powered by blockchain, patients will have full control over who gets access to their medical data other than their doctor. For doctors, secure access to patient data will enable better diagnosis and treatment.

Managing the drug supply chain: The National Crime Prevention Council (NCPC) has estimated that somewhere close to 10% of all drugs in the global supply chain are counterfeit. (Source: NCPC) This counterfeit market, estimated to be close to $200 billion in value, represents a threat to patient health and safety. With blockchain’s immutable transactions and complete traceability, fraudulent drug transactions are much easier to identify and deal with.

Better research and clinical trials: Researchers obtain a lot of test results, quality reports, and important statistics while working on clinical trials for new medication. Blockchain ensures that all this data is secure and safe from unauthorized access. Blockchain-based smart contracts and timestamps can be used to create structured protocols that are adhered to by both the trial participants and the research team.

Wisely

Heading into 2023 and beyond, cybersecurity has become one of the most prevalent concerns for businesses of all shapes and sizes. When customers experience even the faintest possibility of foul play, they are much less likely to make purchasing decisions.

Wisely was developed to solve this very conundrum. With the rise of Web 3.0, blockchain, and AI, we were finally able to realize our vision to build a holistic platform for secure digital experiences. Built in collaboration with Microsoft, Wisely delivers edge-to-edge trusted digital experiences with three distinct and complementary solutions.

Wisely Network: Powered by a slew of cutting-edge technologies including blockchain, cryptography, AI, and ML, the Wisely Network is an enterprise-grade platform that seamlessly integrates into a business’ existing application stack. The platform is incredibly scalable and fully capable of secure omnichannel communication using channels such as SMS, RCS, voice, email, WhatsApp, Facebook, etc. through a single API. Since its inception, the platform has improved conversions by 20% and slashed customer complaints by 30% for our enterprise clients.

Wisely Platform: The blockchain-powered Wisely Platform provides an environment that businesses can use to find and collaborate with the global supplier network. Both suppliers and enterprises are verified on the network, and blockchain’s transparent communication capabilities make it possible to generate zero dispute settlement reports for all parties involved.

Wisely Insights: The Wisely Insights feature was developed to address the trust deficit that looms over the messaging landscape, negatively affecting telcos, consumers, and everyone in between. With Wisely Insights, the entire journey of a message can be easily traced to ensure that no fraudulent activity takes place along the way.

Trubloq

Trubloq is another exciting blockchain-powered use case that has significantly impacted the communications sector. We feel strongly about combating spam, fraud, and any kind of Unsolicited Commercial Communication (UCC) and Trubloq was built from the ground up to curb UCC in a ruthless fashion.

Trubloq uses blockchain, machine learning, and AI to identify suspicious behavior, eliminate unregistered entities and maintain the privacy and accountability of transactions. Customers benefit from Trubloq by ensuring that their data consent preferences are respected and that they do not get swamped with irrelevant calls and messages.

Till date, it is the single-largest deployment of blockchain-powered use case processing. In 2021 alone, it processed upwards of 350 billion transactions. In fact, we hit a single-day milestone of 1.1 billion messages scrubbed by Trubloq in 2021. Trubloq developed to comply with TRAI regulations, is now an integral part of the Indian regulatory system and processes close to 70% of the entirety of India’s A2P SMS traffic.

Conclusion

In conclusion, the potential of blockchain technology is vast and reaches across the commercial and social landscape. From ensuring elections are transparent to making sure food is sourced in the right way, it is an incredibly versatile technology. Blockchain-powered decentralized energy systems stand to change the way our cities (and by association, our very lives) work.

As the technology evolves and it gains more widespread adoption, we will start seeing more innovative uses for blockchain emerge, driving ethical businesses and improving the lives of individuals and organizations worldwide.

Don’t be swayed by the crypto naysayers. Blockchain is here to stay.

At Tanla, sustainability is in the DNA of everything we do. We believe in a future where technology can be a powerful driver for positive changes. In 2022, we implemented several companywide ESG initiatives.

Materiality Assessment

We started with a three-step materiality analysis to identify and focus on the most pressing ESG issues for our internal and external shareholders.

Environmental

Reducing carbon footprints: A Carbon Footprint study of Tanla offices was conducted by CII for FY20 and FY21 to ensure that total CO2 emissions were at par with environmental standards.

GHG Emission targets: A custom-made GHG incentivization tool has been created in accordance with GHG standard protocol. From FY22, Tanla is conducting this study internally based on GHG emission targets explained by CII. Going forward, the aim is to reduce emissions year-on-year, eventually achieving total carbon neutrality.

Ban on single-use plastic: We implemented and have upheld the ban on single-use plastic in all Tanla offices from September 2021.

LEED certification: We are continuing to work towards LEED (Leadership in Energy and Environmental Design) certification for the Innovation & Experience center in Hyderabad.

Tree plantation: We signed an MoU with the Government Medical College of Mahbubnagar for the plantation of 25,000 trees in a 25-acre area of the medical and nursing college grounds.

We thoroughly reviewed our consumption patterns and continue forging ahead to the transition to renewable energy.

Social

We are very passionate about building a fair and equitable workplace for our employees and giving back to the community. In FY22, we made several notable strides on these fronts.

For our employees

We implemented “Speak Up” — an employee redressal mechanism for ethical and professional conduct in the workplace

We have instituted mandatory ESG Walks with senior employees to ensure we are adhering to Employee Health & Safety (EHS) initiatives

We have integrated diversity and inclusion guidelines into our hiring policy.

We educated our employees on and implemented waste segregation at source in all Tanla offices.

For the community

We launched the PILLARS initiative for digital learning in government high schools in rural areas. As part of this initiative, we have provided digital learning courses, implemented academic support and special classes, conducted art and sports camps, and provided tabs to gifted students.

We collaborated with LabourNet via an NGO called Sambhav for skilling and placement programs. Through this program, we were able to skill-train 108 young people and successfully placed 83 into entry-level jobs.

We conducted an art camp, cultural event, and sports day to facilitate the all-round development of students

We implemented after-school tuition classes for students from classes VI-IX who required additional academic support.

We conducted five months of special classes for 100 Class X students, tutoring them in Maths, Science, and English to help them perform well in the state board exams.

Governance

2022 was the year when we redoubled our commitment to ESG and conducted various awareness sessions for the formulation and implementation of several important policies.

Diversity and Inclusion policy: We made D&I a major focus of our workplace and implemented guidelines in the form of the STEPIn Charter.

We implemented a Supplier Code of Conduct for responsible sourcing and conducted sessions to sensitize suppliers about the importance of a SCoC.

We published a Human Rights statement reflecting our commitment to becoming more responsible corporate citizens.

We implemented e-waste and general waste management policies.

We conducted a meeting with stakeholders in the community such as school staff, parents, Sarpanch, etc. on the community initiatives we have undertaken and their impact.

As part of Project Green Baton — our environmental advocacy initiative, our employees visited local schools and conducted awareness sessions to educate high school students about important issues such as global warming and climate change.

S&P Global ESG score

All our efforts in ESG have resulted in our first win:

We scored 32/100 on the prestigious S&P Global ESG Score. To put this score into context, the industry average is 17 points. We were the top scorer from the Indian category and on a global SOF list, we were 35th out of 384 entrants.

Keeping ESG at the center of our strategy has been a fundamental driver for our continuous growth bringing us a step close to our mission to create the most Preferred, Innovative, Resilient, Secured, and Well-Governed platforms and solutions on Earth — where Brands/Enterprises can communicate with Customers.

For More Info: https://www.tanla.com/

Hola!

Less than 20 days to go and that means we are all set to interact with our customers and partners at MWC 2023.

As one of the world’s largest CPaaS players, processing more than 800 billion interactions annually and about 63% of India’s A2P SMS traffic, we are super proud to present our latest offering in the ecosystem to counter the challenge of smishing.

Visit us from February 27th to March 2nd in Congress Square, CS50.

The first day at MWC will be action-packed for Team Tanla as we unveil our latest innovation.

The Challenge

Phishing is a type of social engineering designed to trick victims into revealing sensitive information often resulting in huge financial losses -

In 2021, ~293 Mn scam reports were filed worldwide with global losses of ~ USD 55 Bn; (Per the Global State of Scams Report 2022 — GASA). The global penetration of mobile devices coupled with low SMS and data costs has led to SMS and WhatsApp becoming major channels for phishing. Scammers have also become faster and smarter — they are continuously evolving new smishing patterns and URLs/phone numbers (85–90% of all smishing CTA’s) making it difficult to contain the menace by acting on a reactive basis. (Only 10% of URLs are repeated for 2+ days, with some expiring in 2 hrs.)

To address this challenge effectively, we are excited to launch a first-of-its-kind “Anti-Smishing” solution; an AI/ML-based solution targeted to improving digital security. Our solution aims to proactively identify, prevent, and eliminate SMS phishing to protect end-consumers.

Introducing the world’s first Anti-Smishing solution at MWC: Wisely ATP

A keynote address on the global perspectives on Phishing will be followed by the unveiling of our revolutionary solution on the first day of MWC 2023.

Connect with our teams at the Tanla Hub to explore the gamut of offerings we bring in the space of commercial communications:

Wisely: Platform of Platforms for digital interactions

Wisely our flagship platform delivers distinctive user experiences with best-in-class business outcomes. The solution provides effective & efficient operations with state-of-the-art compliance. Meet our teams in the Tanla Hub at MWC to see the power of this unique platform.

Integrated Proposition

Our suite of products and solutions is tailor-made for delivering high business impact.

Explore our tailor-made products and solutions with a state-of-the-art tech stack across the communication journey.

Communicate: Omnichannel interactions with customers across multiple channels and partners.

SMS, Truecaller, Email, Voice. Kore.aI

Engage: Acquiring, cross-selling, and retaining customers via targeted propositions.

Gamooga

And other Solutions

We look forward to seeing you in Barcelona!

With over 1.5 billion people using WhatsApp every month and 2 billion voice and video calling minutes every day, it is safe to say the app is connecting and bringing people closer virtually via smartphones.

WhatsApp is becoming a part of Indian society

In India, more than 200 million people use WhatsApp every month which is over 35% of the country’s internet user population.

And that brings us to the question

If everyone’s on it how can a big business remain far behind?

Big businesses needed an application that they could integrate with their existing platforms at scale. That’s why the WhatsApp Business API was rolled out in 2018. It is available for bigger enterprises via third-party service providers like Karix.

WhatsApp API? What’s that?

The WhatsApp Business API (Application Protocol Interface, basically a tech term for a connector) enables medium to large businesses to connect their existing communication systems to WhatsApp. So, messaging that otherwise would be sent to customers through other channels such as emails, SMS, or phone calls can now be redirected through their favorite app.

Why the API is great news

Apart from the fact that the WhatsApp Business API enables companies to get through to customers on a channel where their communications are most likely to be read and responded to, the API route offers a host of other benefits.

Scalability

With the WhatsApp Business API, businesses can send WhatsApp messages to their customers at scale.

The ability to send out rich media communications

Companies can now send out sparkling images or documents if they choose to when offering customer care. Add in all kinds of media such as audio, rich text, and emojis and you’re speaking the lingo the customer is most familiar with. When you wrap up all of this, with the API’s ability to seamlessly integrate with a business’s existing CRM systems, core applications, and customer apps, the possibilities are endless.

The API enables seamless two-way communication

Customers can reach out to and interact with a business, request transactions, updates, and information — all of which can be automated at the business end through artificial intelligence and natural language processing (NLP) software — as well as interact with human agents when needed.

Opt-in

WhatsApp does not want users to be spammed or businesses to suffer. Therefore, only users that opt-in to receive messages via an outbound channel can be sent those messages.

Integrations to Enterprise Applications

Just as Email is integrated with Support, Sales, and Internal Communication. WhatsApp is soon becoming an alternate channel of business communication. And, to help it fit into various tools and systems such as Ticketing tools, Sales CRM, Channel management, Inventory management systems, and more, it becomes important to have WhatsApp easily integrated via API.

Sound too good to be true, is there a catch?

Like with every other technological advance, businesses need to internally support the development of WhatsApp technology skills and spend money on hardware and network resources. Also, the systems need to be monitored 24/7, and resources are factored in for system integration, security, upgrades, and maintenance.

Karix can rescue businesses from getting sucked into infrastructure, deployment, and maintenance woes. Karix’s platform has a team with ready infrastructure which can either be set up on-premises or in the cloud. With a trained deployment and 24/7 support team in place, businesses do not need to waste bandwidth getting their hands dirty with implementation and maintenance challenges. Cloud deployment also takes care of scalability and unplanned spikes of traffic.

The two-way street to the customer’s heart

The WhatsApp Business solution is a giant that no business can afford to ignore anymore. And with the right collaboration, the platform can be leveraged to unlock the potential for creating engaging customer experiences at scale that can help companies establish long-lasting customer relationships.

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/suit-up-for-whatsapp-business/

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Marketing automation (MA) tools have the capability to radically transform every aspect of your brand’s marketing. Reduced customer acquisition costs, increase frequency of purchases, improved conversion rates, and turning one-time buyers into repeat customers are just some of the benefits that the right marketing automation platform can offer to your business.

But there’s a catch — not all automation tools are created equal.

If you are considering marketing automation for your brand, it is easy to get overwhelmed by the thousands of software options available on the market. But which of these will work for your brand?

To help answer this important question, we had a conversation with our in-house tech savants.

Questions you need to ask before selecting a marketing automation partner

Marketing automation tools come in all shapes and sizes. Deciding which one to choose for your brand is an intricate process that will require you to balance several different business priorities. To help you make the right choice, here are six questions that our team of experts recommends every business should answer before choosing an automation partner.

1. How well does it integrate with your existing software/CRM?

MA Expert: To make the transition to using a marketing automation platform as hassle-free as possible, you must ensure that it fits in neatly with the systems and platforms you are already using. For example, as an e-commerce business, you could be using a variety of online platforms like Shopify or WooCommerce already. Make sure your automation software can connect to and transfer data to and from these platforms.

Gamooga — our cutting-edge enterprise marketing automation suite has all the requisite APIs and webhooks that allows our system to seamlessly integrate with a customer’s existing CRM or e-commerce platform.

2. What specific features that you need will the automation platform offer?

MA Expert: Each marketing platform offers a slightly different set of features, so you need to make sure the one you choose will work for your specific business goals.

At this phase, some questions you should consider are

How versatile is the journey builder?

What kind of customer journeys can you build? How intricate and complex can these journeys be? Let’s say you want to build a 100-step customer journey, does the platform support that?

What are the segmentation capabilities of the platform? How nuanced can the different customer personas be?

3. How easy is it to set up and onboard your staff to use?

MA Expert: This is one of the most important questions any company that is considering a marketing automation solution should look at.

Broadly, marketing automation platforms work through a three-step process

· Data ingestion: This is where all the data from your various business assets — website, social media, mobile apps, etc. gets funneled into the automation platform.

· Rule-building: After the data enters the platform, you build a set of rules that will decide the automated execution of events.

· Messaging: Based on the rules you have set up, users who meet specific criteria will receive a marketing message from your brand.

Each of these processes can take a significant amount of time, so it is crucial that you manage expectations and factor in the time it will take to get your staff trained and capable of using the platform. You should look at how good the knowledge base and training resources are for the platform you are considering.

4. What is the real cost and ROI?

MA Expert: Pricing structures may differ from one platform to the next, but most of them have a tiered pricing structure based on the number of contacts you have. You should also consider how fast your contact database could grow based on historical data to gauge how much you could be paying in the future.

When thinking about the ROI, I would encourage businesses to think more long-term. To properly understand the ROI of a marketing automation solution, you must look at metrics such as user growth, revenue growth, increase in average session time on the mobile app, and increase in average cart value. Over and above this, the amount of time that an automation platform will save you is tremendous.

5. How good is the support provided by the automation partners?

MA Expert: No marketing platform is fully usable by a customer without proper support. Especially during the early stages of implementation, tasks like creating events, dynamic campaigns, and troubleshooting customer journeys are not feasible without extensive support and handholding.

My recommendation to any business that is considering an automation platform would be to pay close attention to the quality of support provided. You will need constant assistance for the first few months or even a year to derive value from the platform. Plug-and-play platforms don’t always work as advertised.

6. How customizable is the platform? Can you tweak it to your liking?

MA Expert: The customizability of your marketing automation platform is going to be key to your success. Even though there may be predefined campaign templates you can choose from, your customer journey is always going to be different in several subtle ways when compared to your competitors within the same industry.

Customizability is where Gamooga shines. Our journey builder, for example, is by far the most customizable in our industry. In addition, we offer a variety of deployment options, ranging from cloud deployments to on-premises to everything in between. We offer an extensive number of options across all our modules. This may seem overwhelming at first, but when you get down to building intricate user journeys, Gamooga’s capabilities are ahead of the pack.

For businesses in 2022 and beyond, smart, and efficient utilization of available resources is the key to outpacing your competitors and delivering a world-class customer experience. The right marketing solution will keep your sales pipeline flowing with qualified leads and help you build deeper relationships with your existing customers.

To get started with your marketing automation journey, drop us an email. And for more insightful conversations with our Marketing Automation Experts and the rest of our Tanla family, stay tuned to the Karix Blog!

For More Info:

https://www.karix.com/products/marketing-automation/

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The best way to know your customers is to have a conversation with them. So, if you have decided to implement a chatbot on your website or app, you are on the right track. This is a big step towards interacting with your customers, engaging them, and understanding them better. You’re about to be in the league with world-class companies that have tapped the power of chatbots. Chances are, you’re already using one chatbot yourself- Siri, Alexa, and Google Now are all chatbots implemented cleverly.

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