#karix

Orcas & Karix MeepMeep versions

是的！Karix回來了！為Karix也設計了一套制服，不過不太馬戲團風格就是了W

順帶一提，Karix原型是烏翅真鯊（黑鰭鯊）

Yes! Karix is back! A uniform was designed for Karix, though it's not quite circus-style.

新角色

Cosmo的設計終於初步定型了！

關聯線索：星月、弱小、足不出戶

Use the power of Marketing automation to increase your Conversions by 40% Retain better and grow revenue by using multi-channel campaigns at scale!

Marketing automation (MA) tools have the capability to radically transform every aspect of your brand’s marketing. Reduced customer acquisition costs, increase in the frequency of purchases, improved conversion rates, and turning one-time buyers into repeat customers are just some of the benefits that the right marketing automation platform can offer to your business.

But there’s a catch — not all automation tools are created equal.

If you are considering marketing automation for your brand, it is easy to get overwhelmed by the thousands of software options available on the market. But which of these will work for your brand?

To help answer this important question, we had a conversation with our in-house tech savants.

Questions you need to ask before selecting a marketing automation partner

Marketing automation tools come in all shapes and sizes. Deciding which one to choose for your brand is an intricate process that will require you to balance several different business priorities. To help you make the right choice, here are six questions that our team of experts recommends every business should answer before choosing an automation partner.

How well does it integrate with your existing software/CRM?

MA Expert: To make the transition to using a marketing automation platform as hassle-free as possible, you must ensure that it fits in neatly with the systems and platforms you are already using. For example, as an e-commerce business, you could be using a variety of online platforms like Shopify or WooCommerce already. Make sure your automation software can connect to and transfer data to and from these platforms.

Gamooga — our cutting-edge enterprise marketing automation suite has all the requisite APIs and webhooks that allows our system to seamlessly integrate with a customer’s existing CRM or e-commerce platform.

What specific features that you need will the automation platform offer?

MA Expert: Each marketing platform offers a slightly different set of features, so you need to make sure the one you choose will work for your specific business goals.

Read More: 

https://www.karix.com/blogs/why-choosing-the-right-marketing-automation-partner-is-so-critical-a-conversation-with-our-in-house-expert/

For more info: 

An Essential Manual to Generate Leads Using Conversational AI

Artificial intelligence isn’t just a term from the future. It is being used by businesses and companies right now to boost their sales and better customer support. Companies have adopted automation to enhance their services and to make their foothold stronger. Businesses are interested in attracting the right customers and converting them into potential buyers.

An interested customer adds to the new business opportunity and further submission of basic details through the company inquiry form or contact email ID, which entails the avenues of generating prospective lead(s) for the company. This process has slacked the need for cold calling unlike years ago, giving more room to focus on the business needs and tap into the right marketplace for expanding the same. Consumers are looking for personalized content and individual approach to build trust in a company. This is exactly where the use of an AI-enabled chatbot is recommended to generate leads.

How do chatbots facilitate lead generation?

The applicability of conversational AI or AI-enabled chatbots is being utilized to promote sales, better customer support, and marketing and to generate enhanced user experience. Conversational AI can boost operational performance and save costs while offering better customer satisfaction. If utilized skilfully, chatbots can flood companies with potential leads. Setting up AI-empowered chatbots for lead generation can guarantee multiple perks for your business.

Automated sales conversions

Chatbots can help you automate sales by asking targeted and specific questions to clients and prequalifying leads. Depending on the response, clients will be further guided to the concerned unit for advanced support.

Always available

Chatbots are always available to involve your patrons with prompt solutions to all their queries by asking valid questions. Their responses can be further used for lead generation.

Enhanced B2B customer experience

Due to radical automation and easy access to social media platforms, customers have become accustomed to instant messaging services. This trend has transcended into the way businesses are making use of technology for better communication. This assertion of the benefits of conversational AI has urged an unfaltering growth in the use of live chatbots.

How to adopt conversational AI for generating leads?

AI chatbots will prove to be of great assistance to subsidize your business with beneficial leads. Effective implementation of AI virtues will ensure greater returns and produce remuneration in terms of quality leads. However, you need to design and take advantage of the appropriate lead generation bot strategies to attain the desired results for your business. Businesses are applying conversational AI in multiple ways to heighten customer experience.

Understanding the audience better — Lead generation bots help understand the customer better and segment them based on their interests. This enables marketers to create the right content which is user specific. Chatbot surveys can be used to communicate with end customers, asks the right questions, and get a better comprehension of products that work or those that do not.

Segmenting the customers — Segmentation is a calculated practice of categorizing customers as precisely as possible to warrant related content to them. The main aim of segmentation is to direct marketing messages that are appropriate for customers based on demographics like age, gender, hobbies, etc.

Replacing forms with interactive chatbots — Filling up forms is a tedious and uninteresting process. Traditional form-filling methods do not guarantee lead generation. Conversational bots can lower conflict and simplify the data collection process thus competently amplifying the lead generation strategy.

Assure hybrid support for complicated sales communication — Customer engagement depends heavily on live chat as well as chatbots. A balance between the two communication platforms will ensure that the chatbot handles the simple queries while the more complex ones are transferred to live support agents. Using both these technologies will ensure you generate better quality leads while also bettering consumer involvement.

Engaging customers who bounce — Shopping cart abandonment or switching over to competitors happens because of the unavailability of accurate information in real time. AI chatbots are the best strategy to engage customers and reduce these abandonment issues. Sending gentle reminders and initiating conversations that address concerns will ensure that customers fill out the required form or complete the initiated purchase. This will help in reducing bounce rates and inadvertently increase sales conversion rates.

Industry Use Cases for Conversational AI used for Lead Generation

Kohler Bath Fittings:

Kohler is one of the premier bathroom and kitchen products brands. They had implemented a conversational AI solution in their business to provide a self-service module over the WhatsApp channel to the end-user for registering a new service request, checking the status of an existing service request, and gathering the user response post ticket closure. This self-service option enabled more leads to get in touch with the business and proceed to become customers.

Panasonic India:

Panasonic India’s WhatsApp BOT is also a classic example of lead generation through different use cases that have been developed by Karix. The bot allows for a variety of services including the option for you to proceed with new products & offers as well as after-sales service. The bot caters to Product Installation requests, Product repair requests, New Registrations, Feedback queries, Status checks, etc. This conversational solution of Panasonic is easier for users to engage with and lets them explore the company’s offerings as per their preferences ensuring a greater lead conversion rate.

Finally, customers have high expectations from businesses when it comes to communication. Automation using conversational AI, and chatbots, can help your company redefine the meaning of user engagement and drive conversations, thus increasing the overall business value. We hope this article has inspired you to think outside the box when using conversational AI to generate leads.

If you too are looking to leverage Conversational-AI’s unique strengths to make an unforgettable impression on your customers, consider partnering with Karix to build you a relevant AI-powered solution.

For More Info:

Discover how Karix powered Urban Company's Hyper-Local Success.

Being hyper-local requires communications to be personal, contextual, immediate, and actionable. In addition to these, convenience through communication is another important feature for consumer-facing brands in the hyperlocal segment.

Enhancing Customer Experience with WhatsApp Chatbots

WhatsApp has taken gigantic strides in the past few years, ascending to becoming the world’s most popular messaging app and now gradually making its mark as the preferred platform for brand-customer communication. The 2 billion+ user base makes it a predominant choice for brands looking to add conversational commerce to their offerings.

With the WhatsApp Business Platform, brands can use chatbots and automation to acquire leads, promote their products and offer a 24/7 always-online customer support channel.

In an age where customer experience is at a premium, brands that offer a fantastic customer experience bring in 5.7x more revenue than their competitors who do not offer a good customer experience. (Source: Forrester)

With that in mind, let us look at some ways in which WhatsApp enables brands to upgrade their customer service experience.

Making commercial communication more conversational with WhatsApp

In a time without chatbots, users would have to navigate cumbersome menus and sections on brand websites to find the product they were looking for. If the website isn’t extremely well-designed, this whole experience would take a lot of clicks and several minutes of the user’s time.

With WhatsApp chatbots, you can bypass this hassle and simulate the experience of walking into a store and having the sales rep walk you through the entire perusal and purchasing process.

For example, if a customer wants to find a nearby physical store that stocks an item, they saw online the conversation could go something like this.

Brands can also use WhatsApp’s CTA buttons to easily send payment links to customers at the appropriate moment. For example, a restaurant could send a quick payment link to a customer over WhatsApp following a quick conversation where the customer mentioned their order details and address.

With WhatsApp’s end-to-end encryption, brands can safely share documents like invoices and receipts within the chat window to make it easily accessible to their customers.

WhatsApp provides contextual data that brands can use for bespoke customer experiences

Online experiences over platforms like WhatsApp are not just limited to replicating the app or website that a brand has, instead, you can also use the unique conversational capabilities of WhatsApp and the context of the conversation to create intuitive, highly personalized, and satisfying customer experiences.

With natural-language processing automation solutions like those provided by Karix, you can delve deeper into a buyer’s mindset to give them the right information at the right time in their journey. For example, you can naturally recommend a pair of shoes from your catalog in a chat window after a conversation has been initiated around similar or complimentary products, making your interaction more data-driven and contextual.

WhatsApp can integrate seamlessly with a CRM, allowing you to utilize past consumer data to foster long-lasting customer loyalty with a 24/7, always-on, personalized customer support system.

WhatsApp chatbots make it easy for brands to re-engage dormant customers and abandoned carts

WhatsApp is much more effective at re-engaging customers than traditional methods such as email or SMS because of its contextual and conversational flow. This allows brands to re-engage with dormant users and those who have abandoned a purchase midway with the right nudges like a coupon code or a discount to incentivize the purchase.

WhatsApp chatbots allow brands to offer robust post-sales support

Post-sales support is one of the pillars of a great customer experience. With WhatsApp chatbots, you can have an always-on, 24/7 support presence that your customer can take advantage of at a moment’s notice.

With a combination of automation and human agents for solving more complex queries, you can drastically reduce the time it takes to resolve support queries. AI-powered WhatsApp support solutions are incredibly cost-efficient and can be scaled easily to adapt to incoming demand.

Two of the most common user support queries — tracking orders and refunds — can be seamlessly enabled over WhatsApp, dramatically improving the user experience.

WhatsApp is also a comfortable place for brands to collect user feedback, given that people are already used to sending text messages back and forth on the platform.

WhatsApp Chatbot use cases

Let us look at a few different ways in which WhatsApp chatbots can be deployed, depending on the industry you service.

Make your customers' shopping experience effortless with WhatsApp Catalog! You can now set up a digital store to display all your product information without going back and forth on each detail.