#workingexperience

D-27 to my last day of work, here at Kuen Cheng High School Co-Curricular Department.

I had learnt and grown a lot during my tenure at the school no matter as a student or a staff.

Despite at some times working here has a lot of peer pressure but it taught me to be someone better and greater ☺️

Gonna welcome the next chapter of my life after leaving here.

Funny how i been out of this blog for about 2 year ish. So imma explain what happen since i disappear for a while now. Before i start all that crap, i will make this account as my diary and all of my personal views and post will be under the hastag #diaryofesile.... so yeah

Ok so.... back to my story time.

In the short spam of one year, I changed 2 job. Both of them were as admin assistant.

 I couldn’t last one month in the first job due to the pressure of the future events I have to handle. It was stress that i couldn’t perform that cause me to have anxiety. It was bad because i would randomly cry and i’m loosing sleep. So i quit after a year. Do i regret my decision? Yes i did because the pay, exposure and venue is good. It’s in my ex college so i kinda know everything? But after a meet up with a fellow coursemate, the decision i made was to protect me monetarily and in a way push me to my path? (i get to the path thing later or in another post lol). Why? because my boss fucked up big time and is in deep shit with my ex college since december last year. If i were to continue my job there, i wouldn’t save a single cent for anything as i assume i would work there till the end of the world. And then comes my second job. I lasted 5 months in it. A very bad record but better than the previous i would say. Everything about this job is shitty af. The pay is shit, the people working there is shit (well, a few people are shit), the job i get was unmotivating as a corpse, the politic is crazy....... summary: it was horrible. I felt into a depression because i didn’t felt like i perform that well but that was also because someone was hounding on me none stop cause she has insecurity issues. It was a lot of unnecessary bullying and politics that had cripple my confident and mental health. So i left because i couldn’t take it anymore and i would very much rather just die. Yes, i want to die.

In the first week of my second job, i told my parents i wanted to get a master in counselling because i realize that my passion still lies with fighting for the inequality for us underdogs. There is so much more i wanted to correct and offer to these people who don’t feel like they belong in society. I guess my psychology and counselling is my ammunition for this crooked world.

So i started saving some money for my master while i work in this job. I thought of working about a year to get some sort of experience and some money for my master, but i crumble under the pressure and retired earlier than i did. So, i’m working under my mom and dad’s and getting some money to pay for my student loan that i had acquire for my degree. In January this year, i started my master course and it was awesome. I meet people who have similar mindset as me. I mean, I met my potato twin so...... that says a lot i guess. This was an eye opening experience for me and i felt that changes is working it’s way in my life. 

上一篇提到了我的行銷生涯，這一篇來說說建立行銷工作日誌的契機。

我在公司的第2年轉做中國大陸市場的行銷，與台灣截然不同，掙扎了半年，不斷地試錯，讓我決定要開始寫網誌，分享到目前為止的經驗和學習。

為什麼想要做這件事情，其實就是相信經驗應該分享。台灣人要做中國大陸市場的行銷並不容易，兩個市場截然不同，光是上海市的人口就超過台灣全國人口，想當然服務中國大陸全人口的企業商家自然也有數倍之多，要嘛你口袋夠深，要嘛你有人海戰術，否則基本上你想要在線上打知名度就如同石沉大海。

知道這件事情也是在我試錯幾次之後才領悟。起初透過research研究了當地的行銷方式，按照過去經驗規劃了縝密計畫，卻在執行後才逐一看到問題，發現台灣人做中國大陸市場行銷重要的是在地經驗。

如果沒有經驗怎麼辦呢，其實汲取他人的實務經驗一定是有幫助的。在我的經驗中，光是靠自己research可以找到的資料雖然很多，分享實務經驗及know-how的卻不多，多數的是像教科書，教你怎麼執行，卻沒有說可能會遇到的問題，應該適合那些人做，成效好不好，好像只給你魚餌，卻沒有教你怎麼釣魚。

這個網站是我的行銷工作日誌，目的是跟大家分享我在實際執行公司行銷業務的過程中，一點一滴累積的經驗及技巧，希望可以為同是行銷人的朋友們一些甘霖囉。

在進入正題前，這一篇我想先來說說自己，今年26歲，日文系畢業，喜歡拍照、旅行、寫寫東西，著迷於做人生不做會後悔的事情，目前任職於一間顧問公司，行銷經歷不長，約莫是畢業後最精華的2年。

我做的是B2B行銷，可以分成兩塊，一塊是內容行銷，一塊是品牌推廣。

針對第一塊，做內容行銷目的是直接轉化企業高層。講白一點，在顧問公司做行銷，你不需要賣專案，賣的是公司的知識，因此一般顧問業的行銷策略就是出報告、發布文章，透過媒體刊登，進行曝光。

針對第二塊，除了內容行銷，大家應該都有聽過B2B2C，目的是在一般大眾之間樹立起品牌的專業形象，間接轉化企業高層。這一個策略可能包含自營平台的經營，如官網、社群，或是線下的活動，包含公開演講、工作坊舉辦等等。

因為公司很小，所以上述業務幾乎一人全包，對上直接跟總經理報告，該做什麼、該怎麼做都只能自行摸索，但能夠涉獵到不同的行銷業務很有趣，也挑戰很大，一點一滴累積了不少做中學的經驗和想法。