#vco565

These are the final presentation slides I created, explaining my concept, theory and outcomes. I decided to present my work in presentation sheets, in order to explain the main intentions + function of each different outcome, explaining the narrative built through my project. 

LO1-

I believe I have hit this learning objective with the contextual research of perfectionism, advertising, contemporary media, and most importantly, Plato’s theory of forms. By using this theory to kickstart my whole idea generation, I have been able to conduct a clear objective for my target audience - which is that perfection is unattainable and unrealistic. I have also been inspired by wabi-sabi, the theory of celebrating imperfections. This has informed how I have created my website, bringing the messaging into my outcome.

LO2-

This learning objective has been at the forefront of my mind through this project, as I have experimented with several concepts, directions and methods of working. By exploring both digital, physical, and contemporary practices, I have been able to choose a medium that is best fit for my audience. This has been through a digital platform, as my Target audience are digital natives.

LO3-

Throughout this unit I have undergone a series of decisions, changes, and experiments that have lead me to my outcome. With the initial direction of my topic being focused on creating a tool for perfectionism, I was able to approach this concept on a very theoretical basis. Ancient asian concepts, such as wabi-sabi, drove this initial exploration to experimenting with combining digital and physical methods of working. I was able to explore photography and illustration within this chapter of my work, allowing me to later push past these and develop something more technical. By also incorporating my personal relations with perfectionism, I was able to start utilising my own responses as research, leading to something quite personal.

However, this personal aspect hit too close to home, which pushed me to expand on this concept and look for alternative angles to approach it. This process challenged my ideation skills, and in turn pushed me to focus my attention on problem solving for an audience. Once this shift had been made, I then found my experimentation stage to be much more enjoyable. The exploration into 3D design was the most successful within this unit, due to the relevancy amongst my audience. Alongside this, bringing a more contemporary, new approach to working inspired me to continue seeing how this method could be applied to design. This then led me to undergo a series of experiments, branching from branding, to animation. These types of experiments were the most successful and effective for my concept, creating an interactive nature for the audience in my campaign.

As for the conceptual elements, I utilised the initial research for wabi-sabi; turning it on its head to create my visual identity. By pairing this with the theory of forms, I was able to build communication with the audience both visually and through messaging. This focus on the narrative I was building was crucial for this process, as I continued to keep these theories in mind.

I decided to continue working on my brand board after the feedback I received. I noticed that the board before felt very art-deco, which I didn’t really want to go for. This was mainly due to my choice of fonts used, which were script and followed the styles of the 1960’s posters I researched. However, I still really liked the bold and energetic style of the title font.

In order to match the language used for my website (sacrifice), i decided to change my filter verbiage. This creates more of a rounded narrative for the audience to follow- delivering the ‘punchline’ as being something you have to sacrifice. By using this language at this stage, there is more of a build-up and execution, rather than giving it all away in the posters and ads. 

Composing all of my clips together, this presents my final website idea. I am really pleased with this outcome, and feel there is a difference in language and visuals in comparison to the filter, instagram ads, and posters. I believe I have created a place for the audience to feel seen and accepted, without feeling overwhelmed. This is due to the toned-down colour pallet, use of a different, sans-serif font (being more casual), and the tone of voice created through the language used.