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In order to finalise this project, I wanted to print out and create the posters I made. In order to do so, and create the illusion of a mirror, I had to find and use 'reflective' metallic tape- which I then mounted the poster design onto. I am personally really pleased with how these have come out, and feel as though it is clear to see what I am trying to achieve with the 'mirror' effect.
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Reflecting on LO’s
LO1-
I believe I have hit this learning objective with the contextual research of perfectionism, advertising, contemporary media, and most importantly, Plato’s theory of forms. By using this theory to kickstart my whole idea generation, I have been able to conduct a clear objective for my target audience - which is that perfection is unattainable and unrealistic. I have also been inspired by wabi-sabi, the theory of celebrating imperfections. This has informed how I have created my website, bringing the messaging into my outcome.
LO2-
This learning objective has been at the forefront of my mind through this project, as I have experimented with several concepts, directions and methods of working. By exploring both digital, physical, and contemporary practices, I have been able to choose a medium that is best fit for my audience. This has been through a digital platform, as my Target audience are digital natives.
LO3-
By choosing to include 3D illustration as a big part of my brand identity, I have been able to link contemporary practices to my concept. I also have considered how the audiences best respond to different platforms, such as snapchat and filters. I have also worked to allow myself time to consider my designs and develop them to the best of my abilities in this time frame.
In order to visualise this project further, I wanted to start to create the animation of how the filter would work. This would allow me to contextualise my concept further, making it easier to present.
However, one struggle i came across was not being able to remove the black background, which is really inconvenient.
Reflecting on Current Experiments
By collating all of my work together, I was able to see the consistency between designs and messaging. At this point, I wanted to tie down my concept to really drill the message into the audience. I felt like there was some inconsistencies between these designs, as the messaging was quite negative. I felt this could possibly be too insulting rather than funny, making my target audience feel actually insecure.
In order to combat this, I want to revisit the verbiage of my posters and instagram designs, pinning the focus on scanning the QR code.
I also wanted to bring more accent details into the designs themselves, making them stand out a little more, and have more emphasis on the dramatic nature of it all.
Poster Experimentation
Here, I started to try and develop more of a visual identity whilst exploring verbiage to use. At this stage i was more focused on visuals than the message, as I had an idea in mind of how to communicate to the audience. My first point of call was trying to create something visually appealing and bold- to capture the attention of my audience. I decided that i could do this efficiently through composition- making it typographically lead. This would then replicate the posters and advertisements I looked at previously for research, fitting into the visuals that are presented to Gen Z women. I wanted to try and sell the idea of perfection without it being an object- which lead me tp think about prices. This was an idea that stuck, as i began thinking about how much the audience would give for perfection.
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Creating Snapchat Filter Experiment - LO2
To make this concept come to life, I wanted to visualise what a filter could look like. I think this idea is a really strong way of getting Gen Z women to reflect on the price of perfection, and the effects perfectionism have on mental health. By sticking to my brands guidelines and applying these assets to a lense filter, I made sure to make the sticker itself still appear ‘pretty’ and ‘dreamy’.
By applying the glow and including imagery of clouds, this installs this idea further- creating irony in the process. I will explore this idea further, perhaps looking at other features on snapchat I could utilise.
Snapchat Lenses + Advertisements
As snapchat has a feature on the camera page for lenses and filters, I wanted to look into how this was used for ads. Companies such as meerkat, adidas, loreal and cocacola use this platform to create an interactive way of marketing to Gen Z. I find this to be a really interesting way of spreading brand awareness, as it makes the audience feel part of the campaign, and gives them their own personal relation to it.
Exploring New Concept - Visuals
Within this experiment, I have attempted to create a rough conceptual poster, trying to illustrate the first concept I have. I think this is a good place to start, however the messaging is unclear, and needs to be much more explicit.
