#twitteruk

#Doughnats

The Late night salon

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The Late Night Salon created a series of illustrations for Twitter, forming part of their event, “Powered By Tweets” – a creative industry show at the infamous Village Underground, London.

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Twitter is the Second Screen

Introduction to #Twitter4Brands Conference 2013 by UK Sales Director, Bruce Daisley - April 26th

"Twitter is a PR channel not an advertising channel". Sir Martin Sorrell

"Twitter is the world in your pocket". Jack Dorsey

"40% of all tweets relate to TV". @SecondSync

"You can recognise a film from the pattern of the tweets". Check out 10 mins 24 - Same film, different channel, different time - but an almost identical pattern of tweets. 

Ernest Hemingway is generally credited with writing the world’s shortest story. It goes like this,

'Baby shoes: for sale. Never worn.'

  General manager of @TwitterUK Tony Wang mentioned this last week at the #Twitter4Brands conference in London when he was talking about Vine. I’m reminded of it now as it appears @TwitterAdsUK are currently promoting the 6 second video app Vine as a promoted trend.

I got very over excited when it launched a few weeks ago and talked about how it could be one of the next big things. In many ways I still do, although I think the effort involved in creating a Vine will result in brands using it more than users. That being said – I loved Vining everything at last weeks Adobe Summit conference and many of my friends who couldn’t make it, really appreciated it much more than a tweet, photo or an Instagram.

  “You can tell a whole story in 6 seconds”. Robert de Niro

  So it will be interesting to see where Vine ends up, but it’s fair to say that finding ever more compelling ways to tell even shorter stories is where social media will probably evolve. Our attention spans are getting shorter and shorter (now less than 5 seconds for news media) so the future doesn’t really being to the innovators anymore. The future in part belongs to the curators who can manage and communicate stories quickly and efficiently.

  “It’s not survival of the fittest anymore, it’s survival of the fastest”. Brian Solis

  140 characters has evolved from long form status updates or notes and is still growing fast. Twitter grew 40% in Q4 2012 while other social networks didn’t. Facebook may have reached a saturation point in some countries. There are just over 34m users in the UK on Facebook but only 14.5m on Twitter so it’s no wonder Twitter is still growing fast – it’s still catching up. But in many ways (that I won’t go into now), Twitter isn’t actually a social network at all – it’s a news and information channel.

    The term “Tumblr” has now also over-taken “blogs” as the most searched for keyword on Google. People prefer micro-blogging to the longer more flexible formats of Blogger, Typepad or Wordpress (80% of the worlds websites are currently on Wordpress I heard recently). People still want to tell stories. That much hasn’t changed. Most of them just don’t want to spend over an hour writing, tagging and optimizing a great piece of content in the traditional way anymore. I love this quote, sometimes attributed to Abraham Lincoln,

    “I’m sorry I wrote you such a long letter. I didn’t have time to write a shorter one”. Mark Twain.