Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug, 1950-1999 Available at www.draw-down.com A broad survey featuring the very best of #computer #advertising in the 20th century. Before #Alexa and the iPhone, there was a large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the #microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, #onlinedating services, and much, much more. Accompanied by two essays—one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller—and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world. #historians #graphicdesign #techadvertising #RyanMungia #StevenHeller #JohnZabawa https://www.instagram.com/p/B96oKJNHcFb/?igshid=hi5taaht0qz9
