#stevenheller

Do You Compute? Selling Tech from the Atomic Age to the Y2K Bug, 1950-1999⁣ Available at www.draw-down.com⁣ ⁣ A broad survey featuring the very best of #computer #advertising in the 20th century. Before #Alexa and the iPhone, there was a large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation!⁣ ⁣ With the invention of the #microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, #onlinedating services, and much, much more.⁣ ⁣ Accompanied by two essays—one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller—and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.⁣ ⁣ #historians #graphicdesign #techadvertising #RyanMungia #StevenHeller #JohnZabawa⁣ ⁣ https://www.instagram.com/p/B96oKJNHcFb/?igshid=hi5taaht0qz9

Type Journal: ⁣ A Typeface and Lettering Sketchbook⁣ Available at www.draw-down.com⁣ ⁣ A journal for sketching, tracing, and coloring classic typefaces. An illustrated gallery offers terminology and tips from the pros. Conceived by Steven Heller and Rick Landers. Designed by Rick Landers⁣ ⁣ #Type #Journal #Typeface #Lettering #Sketchbook #StevenHeller #RickLanders⁣ (at New York, New York) https://www.instagram.com/p/BvjT3itn9r2/?utm_source=ig_tumblr_share&igshid=1s1f1vxwgd2e8

BEAUTIFUL PRINTING! IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual https://www.instagram.com/p/BsGwQ3egMrg/?utm_source=ig_tumblr_share&igshid=fwcomyah6srf

SAVE 10% on EVERYTHING w/ code: “NEEDTHIS” / IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual https://www.instagram.com/p/BuRM-KpHVK1/?utm_source=ig_tumblr_share&igshid=1ctz66pr5xyx1

SAVE 10% on EVERYTHING w/ code: “COLLECTION” / IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual (at New York, New York) https://www.instagram.com/p/BrK0K8Egj4O/?utm_source=ig_tumblr_share&igshid=ads3noxuaw5c

IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual https://www.instagram.com/p/BoY-RofhJIv/?utm_source=ig_tumblr_share&igshid=1waxdyicoxmoz

IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat (at IBM)

LAST DAY! Get 10% OFF EVERYTHING! Enter code “BOOKS” / The Graphic Design Idea Book: Inspiration from 50 Masters / Available at www.draw-down.com / An introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, #type and image, #ornament, simplicity, and wit and humor. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques. This concise volume is helpful and straight-forward, a resource useful to both graphic #designteachers, students, and professionals who seek a straight-forward treatment of major themes in #graphicdesign. By #StevenHeller and #GailAnderson. Published by Laurence King Publishing