As a group we came together and noted some ideas for different headlines and straplines we could consider using. Jess had the idea of having them linked with the food combinations for the posters by adding the sexual twist to link back to the brief. For example:

Headline: - Whip me up baby - Have a nice dip 

Strapline: - Your body, your rules, make it magical - Its better with cream 

We also listed some different words to use instead of ‘weird’ because we don't want to use words that could possibly offend anyone. Some words we thought of was:  - adventurous  - magical 

NICE BRIEF STRAPLINES

AS NICE haven’t got a strapline as of yet, it is key to end the video with a line to capture the audience. So, I have been bouncing around ideas and looking online at possible straplines/catchphrases and hashtags to help base our campaign off it.  My favourite so far is ‘Experience the NICE feeling’ but I shall be speaking to Georgina and hearing her thoughts on it and the others.

While I was researching/creating these straplines I was thinking about how we are going to create our video depending on if we have assets or not. So, I really like the idea of compiling of using family footage and adding a VHS effect over the top and possibly fading it out, and then ending it with ‘can you guess out the film who has the movement disorder?’. Initials ideas again, but I shall run it y Georgina and we chat about where to take it and how to develop it.

Name: inLight

To be doing good --> good = light --> To be in the light

How it feels too be under light/sunlight  = warmth

- A light, Sans Serif font which is quite soothing to the eyes and conveys clarity of mind

-Capital L to distinguish words “in” and “light” so that it has a familiarity with “enlighten”, which means to shed light on a subject, to give greater knowledge or understanding about a subject or situation.

- The small caps letter “i” makes it more approachable and friendly, less daunting

- The font size is quite big and it’s trying to put emphasis on the fact that it important to do good, and doing good will result in good feelings.

- The stylised letter G, creates a lower arc/halo effect that connects the words “DO GOOD” and “FEEL GOOD” as a way of saying that these two things are connected. If you do good, you will feel good, and when you feel good you will want to do good, and the cycle goes on.

Strapline: Do good, feel good

- Simple and straightforward: In doing good, you will feel good

- How can you do good in the fashion world?

 - All caps conveying a sense of fearlessness meaning “there is no hiding anything here, we like to discuss difficult issues and in order to find solutions so that at the end of the day, you don’t have to feel guilty for sweeping it under the rug and pretending the big elephant in the room is not there (for example, not talking about issues such as fast fashion which is having terrible effects both on people and environment alike), but can feel good instead. There is no false sense of security, we talk about these issues in order to discuss and find solutions.”

Colour choice