#graphicstandards

BEAUTIFUL PRINTING! IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual https://www.instagram.com/p/BsGwQ3egMrg/?utm_source=ig_tumblr_share&igshid=fwcomyah6srf

SAVE 10% on EVERYTHING w/ code: “NEEDTHIS” / IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual https://www.instagram.com/p/BuRM-KpHVK1/?utm_source=ig_tumblr_share&igshid=1ctz66pr5xyx1

SAVE 10% on EVERYTHING w/ code: “COLLECTION” / IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual (at New York, New York) https://www.instagram.com/p/BrK0K8Egj4O/?utm_source=ig_tumblr_share&igshid=ads3noxuaw5c

IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many #trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This #manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at #IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat / #graphicdesign #typography #standardsmanual https://www.instagram.com/p/BoY-RofhJIv/?utm_source=ig_tumblr_share&igshid=1waxdyicoxmoz

IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many trademarks for advertising clients, but #IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, #signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce #visual relationships. Rand's #guidelines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in #Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat (at IBM)

IBM - Graphic Design Guide From 1969 To 1987 / Available at www.draw-down.com / Before defining the IBM company’s graphic look in 1956, #PaulRand had never designed an entire #corporateidentity. The American #graphicdesigner had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual, a facsimile reprinting of Rand's #graphicstandards offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from #logotypes, fonts, numerals, and #typespecimens - to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the #graphicdesigner selects and fits together material to produce visual relationships. Rand's guidlines for the “IBM Graphic Design Program” were documented and updated in a physical folder organized into various sections. This folder—known as an iconic, rare, and little documented object—is the core of this facsimile project. Undertaken in collaboration with the archive team at IBM New York, and with the Kandinsky Library of the Georges #Pompidou Centre in Paris, the high-resolution scans reproduced in this volume are a celebration of Rand's legacy and of IBM's iconic visual identity. With a preface by #StevenHeller. Designed by Union. Published by #Syndicat

Anthropometric Data of Man Seated at Console. Circa: retro.🤯 . 👇 Tag an Architect friend 👇 . . #anthropometric #graphicstandards #data #architect #measurements #dimensions #notengineering #architecturestudent #architectureclass #architecturaldesign #humans #humanist #architectureporn #archilife #archdaily #archdesign #retro #retroaesthetic #movements #console #graphics #fulgararchitects #metric #sizes #humanbody #interiordesign #interior #man #architecture #architecturaldesigner . . www.fulgararchitects.com (at Fulgar Architects) https://www.instagram.com/p/B6CyeV1BEbM/?igshid=1qy28rh7rntdf

Tag a boomer architect: Anthropometric data of man seated at console. Circa: retro.🤯 Can you guess what the console is for? . . #anthropometric #graphicstandards #data #architect #measurements #dimensions #notengineering #architecturestudent #architectureclass #architecturaldesign #humans #humanist #architectureporn #archilife #archdaily #archdesign #retro #retroaesthetic #movements #console #graphics #fulgararchitects #metric #sizes #humanbody #interiordesign #interior #man #architecture #architecturaldesigner . . credit to @fulgararchitects (at Ian Fulgar) https://www.instagram.com/p/B6CvDvPh1kk/?igshid=1vkf509jw9ag9