#standardsmanual

Manuals Monday is back! 

Most Mondays we feature an excerpt from a graphics standards manual from the archives. 

Today’s featured manual is for the Italian vermouth and sparkling wine maker, Cinzano. In 1984, Vignelli Associates created a new corporate identity program for Cinzano and they kept the original logotype but gave it a “light retouch.” 

From the Vignelli Canon: 

“The notion of a logo equity has been with us from the very beginning of time. When we were asked to design a new logo for the FORD Motor Company, we proposed a light retouch of the old one which could be adjusted for contemporary applications. We did the same for CIGA HOTELS, CINZANO, LANCIA Cars and others. There was no reason to dispose of logos that had seventy years of exposure, and were rooted in people’s consciousness with a set of respectable connotations. 

What is new is NOT a graphic form but a way of thinking, a way of showing respect for history in a context that usually has zero understanding for these values.“

More Cinzano designs from the archives: https://vignellicenter.tumblr.com/search/cinzano

It’s Manuals Monday! Every Monday we feature an excerpt from a graphics standards manual from the archives.

Today’s manual is for the Italian car manufacturer, Lancia, by Vignelli Associates, 1978. The manual has 4 volumes, but here is just a taste from volume three.

We also shared some excerpts from Volume One: Symbol, Logotype, Type, Chromotype. http://vignellicenter.tumblr.com/post/170809984502/vignelli-lancia-manualsmondaypt1

And Volume Two: Advertising Formats.  http://vignellicenter.tumblr.com/post/178865230202/vignelli-manualsmonday-lanciapt2

Stay tuned for future posts featuring the other volumes!

It’s Manuals Monday! Every Monday we feature an excerpt from a graphics standards manual from the archives.

Today’s manual is for American car manufacturer, Ford Motor Company, from 1969 and was designed by Unimark International. When Unimark International was founded in 1965, they were very interested in landing the Ford account. Well, they did it! Unimark even opened an office in Detroit which focused almost exclusively on Ford. 

The manual introduction says: “In an increasingly competitive climate, it is essential that the Company present a unified, attractive and readily recognizable appearance in all its visual communications. This is one important means by which public attitudes toward the Company’s products can be influenced, with resulting benefits in growth and profitability.”

ICYMI, we have shared some other Ford-related items on Instagram:  https://www.instagram.com/p/BaZwsiZgGvz/ https://www.instagram.com/p/BaZpZNJA4Dw/ https://www.instagram.com/p/BaZO05VAd3F/ https://www.instagram.com/p/BaZ5RfMg1VG/ https://www.instagram.com/p/BgFDQBclZ6x/

Its Manuals Monday!

On Mondays we are sharing graphics standards manuals from the archives!

Today’s manual is for Warner Brothers Studio Store! Vignelli Associates designed signage and other graphics for the Warner Bros. chain of retail stores in the late 1990s.

Warner Bros. Visual Identity Program Manual:  http://vignellicenter.tumblr.com/post/167708253487/vignelli-manualsmonday-warnerbrosid

More by Vignelli Associates for Warner Bros., packaging for Stanley Kubrick films: http://vignellicenter.tumblr.com/post/78451938209/kubrick-video-boxes http://vignellicenter.tumblr.com/post/78444251246/kubrick-sketch-brochure http://vignellicenter.tumblr.com/post/161786035987/vignelli-kubrik-video-mcdowell-birthday

Its Manuals Monday!

Every Monday we share an excerpt from a graphics standards manual from the archives!

Today’s manual is for architecture firm, Kohn Pedersen Fox (KPF). Massimo Vignelli, Rebecca Rose, and Laura Porillo of Vignelli Associates designed this graphic identity in 1997-1998. The logo and identity uses the typeface Our Bodoni, designed by Massimo Vignelli and Tom Carnase in 1989 for World Typeface Center.