#software startup

2020 was a year we’ll always remember. At first glance it’s the year of COVID-19, a global pandemic, Trump, BLM, shelter in place, businesses closing and so much loss and sickness. Future textbooks will need many pages to cover the history of this year. Zoomed in (get it?!) at the smaller scale of my little bubble it has also been a year of lots of virtual experiences, career change, working from home, and sweatpants. Obviously there were so much bigger and more monumental issues than my own but for the sake of this year in review I’m just zooming in on my day to day life. There is so much out of our control, that this year was a reminder to be grateful for our relationships. Despite the craziness of the year, there were many joyful and happy moments that I want to remember of 2020, so I’ll focus on those. 

It’s hard to think about this year pre-Pandemic/pre-March, but I am grateful that I squeezed in so much in the beginning of the year. In the first few months before lockdown, I luckily got to see so many friends and travel to all my favorite cities (London, New York and Palm Springs). Matt and I rang in the New Year in London, so we started 2020 there! I celebrated Claire’s Bachelorette party with 20 of her friends in Los Angeles, went to New York for my first Dessert Goals corporate event on Valentine’s Day, spoke at Alt Summit conference, and planned Clarissa’s bachelorette in Palm Springs. These trips feel like distant memories besides scrolling through photos on my phone. I can’t wait until we can travel again.

Since March my days have been much less glamorous, but there have still been moments I’ll treasure. Matt and I love watching movies, playing games and eating and luckily got to do a lot of these from the safety of our home. Some favorite moments of the year:

Snuggling on the couch with Matt and Rocky, watching movies and eating popcorn with Trader Joe’s ghee spray and truffle salt

Working out while playing Just Dance with Matt, our favorite song is “What Does The Fox Say”

Lots of cooking - using our air fryer, crockpot and Matt becoming a mixologist and creating a 50+ page Google Doc cocktail book

Every time we leave a grocery store with a giant cart full of food and I say “we will not starve”

Supporting small business with fun experiences at home, like Pop Up Mag in a Box and Mama’s Date Night Kit 

Playing Pandemic Legacy co-op game season 1 and 2

Celebrating my 30th birthday at Claire’s house and learning a choreographed dance of Aaron Carter’s I Want Candy with Claire, Evan, Matt

Creative socially distanced activities like picnics with my parents and friends, playing croquet with Matt’s family, renting out a nail salon for Claire’s birthday 

Virtual events like Six Degrees Society, monthly Pizza Party mastermind group, Dreamers & Doers, The Assembly entrepreneur group, my 30th Birthday with friends and family across the country 

Solo workouts and dancing on my rooftop in the middle of the day

Home improvements like painting our bookshelf blue, getting a new coffee table and buffet table 

Sleeping With Other People 5 year anniversary watch party with Rom Com Fest and IFC Zoom with Alison Brie and Jason Sudeikis 

Seeing Instagram Story photos of people across the country receiving Dessert of the Month boxes

Spending a week in Los Angeles in an Airbnb with a pool and hottub and going to our favorite restaurants while working from a different desk than our usual at home

Finding our wedding venue and booking a date for March 2022

Sadly the year has also included many not so great moments:

Closing of Eco Goods, my parent’s shop of over 20 years

Closing of The Assembly, my co-working space and slice of heaven in SF

Clearing out my LA storage unit of all my event supplies, many of which I just purchased in November for Dessert Goals and have sat unused since then

Getting Covid in May - luckily it was mild I just had a high fever and was achy and sick for a few days then quarantined for 10 days

Having to let my employee go because I couldn’t keep paying her

Having to cancel all of my festivals

Moments of feeling totally defeated and lost and not sure how to keep my business going

Shock at the country and that there are so many stupid and selfish people

In my little world, the hardest part about this year for me has been my struggle with my identity as an event planner when I can’t plan events. I’ve always felt such an association of what I do with who I am and when I suddenly am forced to stop doing what I love, with no end in sight, it’s been really tough, both for my identity and my business. I had my year all mapped out, three festivals, sponsors, and first I just postponed my events, and now they are cancelled until the foreseeable future. I tried some virtual events, launched a Dessert of the Month club, but nothing was enough. Dessert Goals and Rom Com Fest are so much about the IRL experience and I couldn’t figure out how to translate that at home. 

With a wonderful stroke of luck I was connected with someone in August looking for help with his event hosting software platform, Mixily, and he brought me on to do customer success and marketing. It’s the first “real job” I’ve had since 2014, and first time I’ve worked at a software startup. It’s been like MBA training, sink or swim. We have a small team all across the world and it’s been exciting getting to Slack and Zoom with others all working on the same project together. I’ve transformed a corner of our bedroom into an office (with a desk from The Assembly), bought a laptop stand, keyboard and mouse, and it’s the most official work setup I’ve had in years. Considering this crazy year and not being able to plan events, I am so  grateful I got this opportunity to keep working and flexing my muscles in a new industry. I’ve joined many new communities to connect with others in the software world, such as Indie Hackers, and have learned a lot of new perspectives about startups, that sometimes you’ll work on something for years and then have to call it quits. With Dessert Goals and Rom Com Fest I hope it’s not quits forever, but I’m coming to accept that they can be on the back burner for now. 

This year I turned 30. The biggest milestone the year has had in my mind is the Forbes 30 Under 30 list, which I never made it on. Obviously it would have been great, and I can’t say I’m not bummed that I didn’t, but I do know it’s not everything. Besides that, and wishing I could have a big party for my birthday which wasn’t totally possible, 30 hasn’t felt dramatically different yet. I know that I compare myself to others more than it is healthy, it’s hard to prevent it, especially when scrolling through Instagram. I hear from others as you get into your 30s you feel more confident in your skin, I hope this clicks for me and I quit the comparison game soon. I’ve started paying attention to my phone’s screen time and it’s pretty scary how many hours of each day I spend  on Instagram. I’m juggling accounts for my personal, Rom Com Fest, Dessert Goals and Mixily, so it’s a lot. A mix of research, posting, and inspiration, but it’s not a good use of time. Over the holidays I logged out of all my accounts, so if I wanted to check I had to go through the extra step of logging in, and it’s decreasing my scroll time drastically. I know Instagram is not a good use of time and adds to my comparison feelings, so it is something I want to decrease next year.

One of the new communities I joined because of Mixily, Reality Bites, asked me what three things I want more and less of in 2021. Here they are, plus a few more. 

More: travel, exercise, picnics, walks with friends, outdoor time

Less: stress, snacking, guilt, Instagram, comparing myself to others, sweatpants 

Last year I included lists of my favorite books, movies and TV shows of the year and want to keep the tradition. I’ve been tracking books in Goodreads, movies in Letterboxd, and TV shows in Notes. Here are my top picks of the year. 

Books

Last year I read 27 books and set a goal for 30 books this year. I ended up reading 32! My top 5:

Big Summer by Jennifer Weiner  

Always and Forever, Lara Jean by Jenny Han

Not Like The Movies by by Kerry Winfrey

Body Love Every Day: Choose Your Life-Changing 21-Day Path to Food Freedom by Kelly LeVeque

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick 

Movies

Matt and I watched A LOT of movies this year! Many older movies, including many from 1999 and a ton of Tom Hanks. Matt always creates his top 10 movie list of new release films. Here’s my top 2020 movies in alphabetical order: 

An American Pickle

Bad Education

How to Build A Girl

On The Rocks

Palm Springs

Save Yourselves!

Soul

The Half Of It

The One and Only Ivan

To All The Boys: P.S. I Still Love You

TV

In between movie watching, and while multitasking, I was able to watch quite a lot of TV shows this year, some with Matt and some on my own. Matt and I watched all the seasons of Veronica Mars which started a marathon of all other Rob Thomas (the creator of Veronica Mars) shows including Party Down and iZombie. Of new 2020 shows, here are some of my favorites, in alphabetical order: 

Dash & Lily

Dead To Me season 2

Emily in Paris

Love Life

Never Have I Ever

PEN15 season 2

Queen’s Gambit

The Bold Type season 4

The Home Edit

The Morning Show

Trinkets

At the end of my post last year I wrote of all the things I was looking forward to next year including 4 weddings and 3 festivals, all of which were cancelled. 2020 felt so planned out and yet everything was changed. I have no idea what next year will bring. It could feel exactly the same as this year, working from home and wearing a mask all year. Or we could be able to host events by summer. Every virtual event I’ve attended about the future of events seems like a similar level of uncertainty. It feels impossible to set goals or make plans for 2021. We just have to roll with the punches, be kind to one another, stay safe, wear our masks and ride this out.  

Here’s to a brighter and safer 2021!

-Miraya

What Software Should a Startup Invest In | Software startup

Software Startup Ideas

Starting a small enterprise is an expensive, nerve-wracking proposition. Organizing a software toolbox to reliably serve the needs of a young, expanding the business is a primary pain point in the whole process. Supply is plentiful. You could easily free-trial your team to death and walk away still confused. In the service of simplicity, here is a brief list of items to…