At Web Summit Qatar, I had the chance to experience Snap Inc.’s immersive AR showcase firsthand and even try Snap Spectacles myself. 🕶️
Snap’s presence at the Summit went far beyond a product demo. It showed how augmented reality has evolved from experimentation into a practical tool for digital transformation, creativity, and cultural storytelling across the region. From mobile AR and machine learning to wearable computing and generative AI, the experience highlighted how these technologies are being applied in meaningful, real-world use cases.
I also had the pleasure of meeting and chatting with Resh Sidhu, Senior Global Director of Innovation, AI, AR & Specs Marketing at Snap. Her perspective on spatial computing and the future of next-gen wearables where design, technology, and storytelling intersect was truly inspiring.
With over 350 million people engaging with AR daily on Snapchat and a global ecosystem of creators pushing these boundaries forward, it’s exciting to see how AR is becoming a scalable platform shaping communication, culture and everyday experiences.
A great reminder of why Web Summit Qatar matters bringing together technology, creativity, and meaningful conversations under one roof.
