Jul 12, 2021
Having worked around the likes of government communications, the part of me that can think like Aaron Eckhart in Thank You For Smoking says "isn't it great how the natural world adapts? They're re-envisioning their world with a little of ours"
But my inner advertiser says - either go harder with the visuals or really play with the copy. This feels like too much of a soft nudge or awkward "but, but what about the animals" than anything that might spark discussion or behaviour change.
Basically, hit them hard or mess with their perception.
