SCHUH ADVERTORIAL â EAST LONDON, 1997
Handheld 645. Ektachrome 200. New faces board.
These are original tear sheets from a 1997 advertorial shoot for Schuh, photographed in East London behind a warehouse loading bay.
Medium format 645. Natural daylight. No set buildâjust concrete, brick, and whatever the location gave back.
The model was newâsecond shoot. She went on to be a success.
What mattered here was placement. Letting the shoes carry the frame. Letting the film do the colour work. Slight softness, that Ektachrome palette, and just enough edge from the location to stop it feeling polished.
No digital safety net.
You exposed properly or you didnât.
Alex: Blue sequinned dress: Solo Soba at Speed Queen, ÂŁ195 & Sign of the Times fluffy blue jacket: Top Shop
Black patent 3 strap mule shoes ÂŁ34.99
Kristen: Stripey skirt and top by Mac And Magee
Skirt ÂŁ17.99, Top ÂŁ20.99
Black and white patent âTulipâ bar court shoes, ÂŁ34.99
Alex: Stripey dress: Mac And Magee, ÂŁ29.99
Orange mohair jumper: Karen Millen
White leather âEmmaâ zip knee boots, ÂŁ69.99
Kristen: Black and white mod dress: Miss Selfridge, ÂŁ29.99
Black and white patent âTulipâ bar court shoes, ÂŁ34.99
Alex: Black velvet jacket: Name Workshop, ÂŁ249
Orange crushed velvet hipsters: Karen Millen, ÂŁ75
Black patent ring sandals, ÂŁ49.99
Black satin shirt: Miss Selfridge, ÂŁ32.99
Black and white pinstripe hipsters: Name Workshop, ÂŁ70
White patent stiletto cross vamp shoes, ÂŁ49.99
All sunglasses: Name Workshop, ÂŁ58
All boots and shoes: Schuh
Bags from a selection at Poshat at Sign of the Times
Tights: Jonathan Aston
Hair accessories: Miss Selfridge, ÂŁ2.99
Satin bags: Shu-Uemura Liberty in London, ÂŁ30
A loading bay.
A roll of film.
A new face.