RadSips Rebirth
RadSips Rebirth
Improvised on New Year’s Eve
2 oz gin
2 oz ginger beer
2 oz prosecco
1 oz Ancho Reyes
1 oz fresh squeezed lemon juice
1 barspoon simple syrup
lots of ice cubes
Combine all but the prosecco in a lofty collins or roomy lowball and stir. Top with prosecco, give it another quick stir, and drink to a happy New Year.
RadSips is back! Miss me?
There’s even a tentative plan for 2016. Live events will be scaled back -- the new year brings a renewed focus on RadSips.com.
You can expect interviews with cool folks with good stories, info on interesting new launches, and a smattering of casual trend analysis. Of course, RadSips Recipes aren’t going anywhere.
Perhaps you’re wondering why the radio silence in 2015?
TB quite H, there was less than no ROI on conceptualizing, promoting, and hosting a secret cocktail party once a month. It wasn’t sustainable. When the opportunity to work with booze brands as a full-time job arose, I took it and spent many months developing/executing ad campaigns which targeted the hospitality and service industry.
It was pretty sweet - I worked with Smirnoff and launched the Moscow Mule Challenge, MillerCoors for an original Smith & Forge video (among a few other campaigns), Absolut to promote their NYCWFF Bloody Mary Competition, support for the distribution expansion of Jack Daniel’s Tennessee Fire, and a handful of other small campaigns.
Now, I’m at a really fabulous design innovation agency, working on branding and product innovation.
Better yet, now I’ve got the time and desire to build RadSips to be a pastiche of recipes, trends, and people.
Cheers to a Happy New Year!
