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Here is #8 from the Behavioral Economics for Dogs concepts comic series.Ā From the blog post:
The ostrich effect is about avoiding bad news. When people worry theyāve fallen off track, sometimes they donāt want to know how theyāre doing (even if feedback would be helpful for getting back on track). For example, a study by Jennifer A. Linde and colleagues in 2005. found that 20% of people who enrolled in weight-loss programs reported they didnāt weigh themselves prior to the program. The ostrich problem has also been studied in financial contexts. A study in 2009 by Niklas Karlsson and colleagues looked at how often investors monitored their accounts in different market conditions. Researchers found that investors monitored their portfolios more frequently when the market was up and less frequently when the market was flat or failing."
The Ostrich Effect
via TwoCents.LifeHacker.com Follow for money motivation, news, tips and advice. wikimoneyau.com

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But First, a Donut...
I just googled āostrich head in the sandā because I wanted to upload a photo of said subject with this post. But apparently, the ostrich head/sand thing is a myth?! Sometimes, I want to stick my whole head in the sand, especially when I do really embarrassing things (like right now). Things that would potentially be hilarious if I were in an SNL skit, but in my current life are mortifying. I do really mortifyingly embarrassing thingsā¦and then I obsess over them for days. And analyze. And obsess. Urg. I want to reenact the 'ostrich head in the sand' myth. But first, I want a donut. :/
Happy Mortifying Monday, FB:/
P.S. This Stan's donut is the best donut in the whole world.
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The Ostrich Effect and Enterprise Architecture
From the financial and credit crisis, to soaring energy prices, job losses, foreclosures, and run-away inflation, peopleās investment portfolios are looking pretty darn gloomy these days.
The Wall Street Journal, 13-14 September 2008 reports āShould you Fear the Ostrich Effect?ā
Whatās the ostrich effect?
āBehavioral economist George Loewenstein of Carnegie Mellon University coined the term, āthe ostrich effectā to describe the way investors stick their heads in the sand during lousy markets.ā
Forget the letter opener when your financial statement arrives and stop looking up the value of your investment portfolio online, because āif you donāt know for sure how your portfolio did, you can always retain the hope that it somehow did better.ā
This is a way for people to hide from the reality of their losses. āTurning yourself into an ostrich doesnāt make your losses go away, but it does enable you to pretend they arenāt there.ā What a wonderful defense mechanism for our psyches!
Reading and thinking about this ostrich effect, I realized that it applies not only to the way people deal with financial losses, but all sorts of bad news they donāt want to hear or deal with.
I believe in Freudian terms, they call this DENIAL!
Just put your head in the sand and whatever it is you donāt want to deal with isnāt there, right?
We all know that hiding from problems doesnāt make them go away. Yet, this same phenomenon in peopleās personal lives is ever present in our enterprises!
How many of the executives in your organizations follow this prescription of sticking their head in the sand when they donāt want to hear about or acknowledge problems in the workplaceācompetitive, technical, regulatory and so on?
Unfortunately, many of our leaders close their eyes and ears to the problems that afflict our organizations in spite of all the reports, briefings, metrics, dashboards, and subject matter experts they consult.
Why do our leaders ignore bad or challenging news?
I suppose similar to the investor who doesnāt want to face the negative returns and shrinking balances on their account statements, executives often donāt want to or are unable to deal with the harsh reality in their organizations and in the competitive environment. Itās so much easier to pretend problems and challenges donāt exist and continue to report stellar results and returns to their boards, stockholders, stakeholders, regulators, and oversight authorities.
In this election season, there has been a lot of banter of āputting lipstick on a pig.ā Sounds a little like how ineffective leaders pretend to lead, by putting rosy colored lipstick on a pretty awful looking pig.
The best leaders will use all the information available to face reality and raise the performance of the organization and its people to meet the challenges head on and truly grow and excel.
The average and worst leader ignore whatās going on around them and see only what they want to see and report up and out what they believe others want to hear.
Where does enterprise architecture come into play with this?
Enterprise architecture is a vital source of information for our CIOs and other leaders. The wise ones see the strategic value of enterprise architecture, commit to it, champion it, and invest in it, using it to identify gaps, redundancies, roadblocks, and opportunities to innovate and improve the business and technology of the organization. I urge all CIOs to avoid being like the ostrich, and take this approach.