#necsocial

For week 3s ‘braking bad’ tumblr post assignment I have chosen the lays “Do us a flavor” contest.

In 2013 Lay’s potato chip company decided to do a contest where fans could get involved and create their own flavor of chips, which would then be voted on and put on the market. If your flavor was chosen you would not only receive bragging rights for having the best idea for a chip, but also a cash prize of one million dollars. People went crazy thinking up all kinda of crazy ideas! Ranging from the first years winner of cheesy garlic bread, to some crazy ideas such as moldy couch. I know I was trying to rack brain trying to think of something witty and tasty, unfortunately I couldn’t think of anything appetizing enough! Lays had now made the contest a tradition, every year the flavors get wilder and wilder. With the success of the contest in the United States, Lays Canada also hold the same contest annual now.    

The “seed” of the lays campaign worked for sure! They wanted to and are able to get people talking about lay’s potato chips. Weather its what crazy flavors could people are thinking up, or have you tried so and so flavor. People are talking about lays. Which in return they would release the top three voted chips. Which you do by going to lays social media accounts or their website. This years top three finalists are: Everything Bagel with Cream Cheese, Crispy Taco, And Fried Green Tomato Chips. I personally voted for everything taco, because that sounds amazing! Also apparently they are already out to try, so I will have to check them out.

Here is a link to 2014′s finalists I chose to link this years list because I feel like mac & cheese should have beat out wasabi ginger, and was wondering if anyone else agreed. Ew! : http://www.huffingtonpost.com/2014/07/16/lays-new-flavors_n_5592413.html 

Here is a link to lays Wikipedia page talking about the contest: https://en.wikipedia.org/wiki/Lay%27s

Here is a link talking about the 2017 flavors: http://www.refinery29.com/2017/07/164052/lays-do-us-a-flavor-finalists-2017

Here is a link to the do us a flavor official page: https://www.dousaflavor.com/

ColourPop Cosmetics is a brand built upon high quality (with a super low price tag) makeup. Their content is engaging, and they are a great example of a company who knows how to stay relevant without trying too hard.

You know their webpage is a quality one, with a simple google search. This is what pops up...

As you can see, all of their pages are properly titled, allowing a person who is searching for their products to easily navigate their webpage and get to where they need to go in the most efficient way possible. It is certified secure, which is always useful in building trust with incoming customers, and helps search engines place you higher in search results.

When you go to their homepage, you are brought to an efficiently laid out home page, with plenty of links, a sign up for new-letters (which helps direct a continuous flow of traffic to the site), as well as title pages that match the relevant information that a customer can expect to find on that specific page.

They provide external connections to famous beauty gurus and bloggers that are involved with the brand, which helps gain credibility with the public. They also have links to all of their social media pages, again, creating credibility.

All of this contributes to a successful website. One that is easily found on the various search engines, can be efficiently navigated through by the consumer, and has many connections with other important figures in the industry. 

Like them or hate them, zombies are big bucks. While we had movies like The Evil Dead and Shaun of the Dead, AMC did good with The Walking Dead. Through all the blood and gore, when you you get down to it, it’s the human aspect of the story. Why we cry when are favorites die and cheer when the bad guys get their just desserts. 

AMC has a ton of interactive apps you can use. The first I remember is the app to “dead”yourself. http://www.amc.com/shows/the-walking-dead/exclusives/dead-yourself. It was great fun to see yourself as a zombie. Another way they did it was to send pictures of yourself as a zombie and you might be seen during the commercial breaks. Now there is a way to bring viewers back. 

The last two seasons they have had contests where you can be an extra on the set. I am pretty sure I would give my first born to be an extra on the set.

Lesser known are their charitable things. I went to mini comic book convention where  all the proceeds went to the Pulse Nightclub victims. I met quite a few Walking Dead people who gave up their time and donations to a wonderful cause. This alone will make me a fan until the end.