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It seems that during the initial activity my Klout score rose to a high of 53.75. I think this was due to all the activity in setting up my accounts and linking them to Klout. I also put up some information about myself and my family added photos and such.  I then was engaged throughout the class in various tweets and post from fellow classmates. My Klout score slowly declined ending with a 43.24. I am not sure what the average would be for someone such as myself who is not very active on social media. I did find it interesting that there was a service to track your social presence.

I have chosen to follow and write about ABC News Good Morning America Anchor George Stephanopoulos. It is common for a news outlet like ABC, CNN, or Fox News to require that its journalists use social media to promote and support their work and help market their brand. Often, these professionals will maintain two or even more accounts on each social media platform to keep their personal lives separate from their professional ones. George Stephanopoulos has a very active and presence on Twitter with 2.55 million followers @GStephanopoulos. So it seems pretty clear that he has gained the trust of the people that follow what he has to tweet. He can be found on Facebook at https://www.facebook.com/GeorgeStephanopoulos, and his branding and image appear to be similar and stable across other social platforms. You can find the lighter side of George on his Instagram page at https://www.instagram.com/gstephanopoulos/. He has multiple accounts on all the popular social media outlets and seems to be doing a great job branding himself and separating his professional and personal lives. George Stephanopoulos ranks fourth place on Twitter's most influential political journalist's list as of April 14'th along with some other big players in the field. 1. Anderson Cooper, CNN 2. Rachel Maddow, MSNBC 3. Jake Tapper, CNN 4. George Stephanopoulos, ABC News 5. Christiane Amanpour, CNN 6. Ezra Klein, Vox 7. Nate Silver, FiveThirtyEight 8. Mike Allen, POLITICO 9. Chuck Todd, NBC News 10. Brian Stelter, CNN I think ABC and George are doing an excellent job in separating him as a leading brand and connecting him with ABC's branding efforts also. I am sure it takes a lot of people and resources to keep all of his Social Media accounts current and relevant to bring in, even more, followers to him online and when he is in the studio and on television.

In the article “5 key takeaways about the State of the News Media in 2016″ the most interesting piece of information is that the way the money was spent during this past election cycle. There was explosive growth in mobile advertising, which increased by 65%, reaching $32 billion higher than desktop advertising for the first year ever. Traditional advertising was down with newspaper advertising being hit the hardest followed by local television advertising. I think the big story is that almost two-thirds of this $60 billion in digital advertising spending 65% went to just five technology companies: Google, Facebook, Yahoo, Microsoft and Twitter. It appears that these five Social Media Giants is where politicians want to bet their money on buying or influencing their next electoral vote. With daily newspapers looking shakier than ever, digital advertising and audiences continuing to grow, fueled many to try to push the voter in a certain direction by creating fake news campaigns on the internet and they may have actually influenced the outcome of this last election giving Trump the fuel he needed to get elected.

The concept of hunger includes a parent who skips meals, a senior citizen that has to choose between the purchase of his medication or next meal, or even someone who is compelled to choose less expensive and less healthy options, such as processed foods versus whole grains. As far as hunger is concerned in San Diego County, more than 446,000 people live under the poverty line, which in this case means household incomes that bring in less than $22,350 each year for a family of four.

Usually when someone says "SEO," people think of Google. Yet there are many other websites using proprietary search engines other than Google. One company that comes to mind is Amazon. Home to over 200 million diversified products across all sectors of the resale and wholesale markets, Amazon has become an online retail monster. What makes Amazon even more favorable than Google is that the majority of people who go to Amazon are buyers. They aren’t there to do research or lookup some fact. They have a product in mind and are ready to purchase. While it's obvious how powerful Amazon SEO can be in increasing one’s business, Amazon and its algorithm are relatively unknown. Amazon’s definition of success isn’t to send traffic to other sites, but to find the product that will provide the best sales conversion. It is this fundamental difference between the two search engines that you cannot just apply the same tactics we’re used to in optimizing for Google, Yahoo or even Bing. You will be hard pressed to find any piece of Amazon’s website that has not been properly formatted and optimized to not only return relevant fast searches, but also with the ability to turn that information into revenue. With that being said you can type almost any product known to man in any other search engine followed by the word Amazon it it will bring you right to the top seller of that product on Amazon right within Google, Yahoo, or Bing.

Jetblue and Amazon have partnered together to create a points campaign riding the #DealsinTheirPrime. Not only does Jetblue have an excellent reputation for customer service and satisfaction so does Amazon Prime. By making purchases through a unique link for Prime members through your Jetblue account, you can get 3x points on all your Amazon purchases as travel points on the JetBlues rewards program. I have found myself buying more and more through this link because I already use both companies. So Amazon gains more business, and I am planning to put those new-found points to good use on Jetblue. Their unique hashtag Deals in Their Prime makes use of Amazon's unparalleled customer service and satisfaction rating and transfers it directly to Jetblue. I think the campaign will work ideal for both partners.

Ambivalent Net-worker is the digital lifestyle that encompasses me most. I connect with friends and family often through various social outlets online. I also work in the Information Technology field so staying connected with clients and businesses is a daily occurrence. When enjoying time with my family I like to turn the technology off. We enjoy an active lifestyle and enjoy going snowboarding, taking hikes, and traveling. I think that technology has its place and makes many things more convenient but you need to be able to disconnect and enjoy the real world as well.