Shenita Brown

Uber is a newly developed organization that makes driving people around to their needed destination, easier and more efficient. That’s why I chose to talk about this company because they are changing the way we travel and how we travel. This company started out in March of 2008 in Paris when Travis Kalanick found it hard to hail a cab. So he came up with a an easier way to catch a cab, with just a touch of a button. Social media is a very critical aspect of what they do and how they do it because this Uber app allows a more flexible and new way for their Uber drivers to earn money. It even makes it easier for the people who choose to ride with Uber to catch a ride, pay for the ride, and even see who and what their Uber is driving. Since this is all done by an app on your phone, Uber uses social media to advertise and promote their business to people who are constantly online. With over a billion people in the world using online apps on their electronics; this establishes a way for them to continue to evolve and gain more passengers and even business from potential drivers. Uber is in the Transportation Delivery (commerce) industry. The standards use for social media in this industry is make a leverage in creating a sufficient two-way communication that enables customer feedback and response in real-time. You have to strategically to leverage technology and media to drive efficiencies and connect with core audiences, partners, and clients. But to bridge them together, social media and transportation, both depend on mobile technology to function.   2) Uber's social media use has been adding up points and followers for the past 9 years since 2008, but only slowly but surely have they've grown. Their Facebook page, both Australian and global, shows sporadic community management occurring, while on the Australian page they've removed the ability to post publicly on their wall entirely. On the other hand, they have a strong level of customer service both locally and globally on their Twitter page. Which I have noticed that their Facebook page is basically a platform for their base advertisement rather than an engagement page to communicate. They mainly use Facebook and Twitter for now and the mostly used social media platform would be Twitter with over 13.5 million followers. Their strategies they use on social media would be to relate their advertising with things that are trending in social media. But their objective is to basically try and stay popular amongst the social media trends. Both their strategies and their objectives are similar because they are trying to reach a common goal and that is too stay above the rest of the competing companies. 3) One of their social commerce strategies are their realistic expectations. When they first started out they used Facebook as a base platform to promote and establish their companies name. This was part of their starting point when they were first establishing themselves. The second social commerce strategy that they use is when they create engagement through their Twitter page. They use that page to interact with their followers and allow them to explore what the brand is all about and to keep up with the updates that are being posted. Their third social commerce strategy is generating word to mouth which they developed when they started doing before they created the app. That’s how you know they're becoming successful by how much people are talking about them. Their fourth social commerce strategy by using social proof for credibility like when they receive great views on Google and their social media pages and even testimonials from existing customers. Their fifth social commerce strategy is creating a carefully designed landing page, which is like using their Facebook page as a landing page. Facebook is their landing page because it has all their logos, opt-ins, existing clients, and their client testimonials. Their last social commerce strategy is something that they has made them so popular and demanding and that's there hassle free payment process. Which is all done by the app, where you would use your card to allow the payments to go through. They encourage and facilitate influence and impressions by having their Twitter page open to all people and allowing their followers to express themselves and their thoughts about the company. I believe their only critical relationship that they have is with the people on social media and other companies that are interested in partnering up with them, companies like Google. Uber's online ratings and reviews differ from each site, like the google play store are an average of an 4.3 star rating.( https://play.google.com/store/apps/details?id=com.ubercab ) and Facebook has an whooping 10 million people who like the app, are mostly commenting on how their drivers' never come on time (https://www.facebook.com/uber/ ). The overall social media marketing for Uber was astonishing because they use the most popular social media site like Facebook and twitter, along with Instagram because more people are joining these social sites each day and becoming more popular. Their strategies are very familiar and trendy so that they can fit in within this modern and up-to-date generation. I would recommend that everyone who is tired of trying to hail a cab and anyone who is tired of carrying around cash, to call an Uber because they make private transportation easier for a lot of people.

The challenge that I selected was the mannequin challenge. This challenge was started first to express the silence that people tend to go through. Some people Don't speak up and sometimes they freeze up when they talk in public. I can understand because when I was little, i did the same thing when talking in front of a big class. This challenge became popular last year and I have seen everyone even animals partake in this challenge. Which is even more funny and a good point taken because animals are always silence because they don't have a voice to speak. So this challenge is showing awareness to people who are silenced and those who don't have a voice to speak.. Which at first I didn't know that, that was what the mannequin challenge stood for! It's such an inspiration knowing that something this deep and serious could of evolved into something so funny and viral.

Breaking bad’s “Name Lab” is the name of their campaign. This picture resembles a meth lab in the RV and the h Show’s logo with it to express that when you get involved with the campaign, you are joining a name lab to create your name in the show’s logo.

In this picture are the symbols they use in their campaign and visitors were invited to the AMC. com website to have their names transformed into symbols just like the ones on the show!

This a game that is represented n the app for the campaign.