For week 3s âbraking badâ tumblr post assignment I have chosen the lays âDo us a flavorâ contest.
In 2013 Layâs potato chip company decided to do a contest where fans could get involved and create their own flavor of chips, which would then be voted on and put on the market. If your flavor was chosen you would not only receive bragging rights for having the best idea for a chip, but also a cash prize of one million dollars. People went crazy thinking up all kinda of crazy ideas! Ranging from the first years winner of cheesy garlic bread, to some crazy ideas such as moldy couch. I know I was trying to rack brain trying to think of something witty and tasty, unfortunately I couldnât think of anything appetizing enough! Lays had now made the contest a tradition, every year the flavors get wilder and wilder. With the success of the contest in the United States, Lays Canada also hold the same contest annual now.  Â
The âseedâ of the lays campaign worked for sure! They wanted to and are able to get people talking about layâs potato chips. Weather its what crazy flavors could people are thinking up, or have you tried so and so flavor. People are talking about lays. Which in return they would release the top three voted chips. Which you do by going to lays social media accounts or their website. This years top three finalists are: Everything Bagel with Cream Cheese, Crispy Taco, And Fried Green Tomato Chips. I personally voted for everything taco, because that sounds amazing! Also apparently they are already out to try, so I will have to check them out.
Here is a link to 2014â²s finalists I chose to link this years list because I feel like mac & cheese should have beat out wasabi ginger, and was wondering if anyone else agreed. Ew! :Â http://www.huffingtonpost.com/2014/07/16/lays-new-flavors_n_5592413.htmlÂ
Here is a link to lays Wikipedia page talking about the contest:Â https://en.wikipedia.org/wiki/Lay%27s
Here is a link talking about the 2017 flavors:Â http://www.refinery29.com/2017/07/164052/lays-do-us-a-flavor-finalists-2017
Here is a link to the do us a flavor official page:Â https://www.dousaflavor.com/
And just for fun here is a link to their official twitter page, they are deffintelly using all social media to get their word out about the contest:Â https://twitter.com/LAYS











