The Tata Mumbai Marathon is more than a sporting event; it has become an emotion of Mumbaikars! тЭдя╕ПЁЯПЩя╕П
Since 2020, IISM has been developing and publishing the TMM Socio-Economic Impact Report ЁЯУК, based on extensive primary data collection and detailed analysis, to provide a 360-degree view of the marathonтАЩs impact.
The report examines how TMM influences runners over time, from rigorous training ЁЯПГтАНтЩВя╕П, preparation, and participation, to long-term engagement with fitness, community, and purpose. тЬи
Beyond individual participation, the research report assesses the marathonтАЩs broader socio-economic impact ЁЯУИ, encompassing its effects on economic activity ЁЯТ░, employment opportunities, volunteer ecosystems ЁЯдЭ, public health awareness, social inclusion, and other related aspects.
These insights enable organisers and stakeholders to plan more effectively, enhance participant experience, and strengthen the eventтАЩs long-term value. тЬЕ
To learn more about TMM, please click to watch the podcast - https://youtu.be/GTDaSINIvzk?si=tmR9DOTYX_D77YuF











