International Institute of Sports & Management (IISM)

Behind every "Can I build my CV while studying?" 🤔 is an IISM student who already did.

While others are waiting to graduate, our students are gaining real industry exposure, working at live events, learning from professionals, building networks, and adding experiences that matter. 💼

From JioStar, DreamSetGo, IPL 2026, BookMyShow, Cricket Association of Bengal, Monarch Soft Tech LLP, Mumbai Cricket Association, and more, these stories prove that learning doesn't stop in the classroom.

This could be your story too.

Admissions close in 2 days.

From Mumbai to some of the world's most iconic sporting venues. ✈️

That's what an IISM journey looks like for Niti Ladha, a Bachelor of Sports Management student at IISM. 🎓

"IISM is a very friendly place, every faculty knows every child and it's just a friendly environment here at the campus," she says. 🤝

One of her favourite memories? IISM's industry visit to the UK, where classroom learning came to life through visits to legendary sporting venues like the Etihad Stadium, The Old Trafford Stadium, Lord's and more. ⚽ 🏏

Back on campus, volunteering opportunities, masterclasses, and student events made every semester just as exciting as the last.

The best part of an IISM journey? The experiences you'll carry with you long after graduation.

Working while studying? That's the IISM way. 💼 📖

These are just a few glimpses of what real industry exposure at IISM looks like.

From being behind the scenes at the T20 Mumbai League Men's edition, the inaugural Women's T20 Mumbai League, IPL 2026, and a live MMA event: Warrior's Series to interning with Sportz Interactive, BookMyShow, and JioStar across diverse roles, these are the kind of invaluable experiences every aspiring sports professional looks for.

At IISM, learning doesn't stop in the classroom. It comes alive on the field, behind the scenes, and alongside some of the biggest names in the sports industry. 🤝

Because the best way to build a career in sports is to experience the industry while you're still studying.

⚠️ Warning: This rapid fire contains nostalgia, inside jokes, and zero wrong answers.

We caught our graduates at the 15th Degree Distribution Ceremony and made them relive their IISM journey one question at a time.

Now it's your turn to create stories worth looking back on. 😍

Register for SMAT/SSAT by 8th July. 📅

Who Should Join IISM?

Don't take our word for it, hear it from the students who are already living the journey!

If you're someone who:

🏆 Lives and breathes sports.

💭 Dreams bigger than the scoreboard.

🎯 Wants to work on the biggest stages in the sports industry.

🚀 Is ready to unlock your full potential.

you'll fit right in!

Sounds like you?

This is your final chance to join IISM's 2026 intake. Admissions for our Sports Management and Sports Science programmes are closing soon.

Apply for Sports Management Admission Test (SMAT) - https://admissions.iismworld.com/smat-application-form?utm_source=Social&utm_medium=Submissions&utm_campaign=Social-Submission

Apply for Sports Science Admission Test (SSAT) - https://admissions.iismworld.com/ssat-application-form?utm_source=Social&utm_medium=Submissions&utm_campaign=Social-Submission

"My journey with swimming began when I was five years old. I quickly fell in love with the sport. There was something special about being in the water, pushing myself to be faster and stronger every day." 💪

For Akankshya Nayak, a Bachelor of Sports Management student at IISM, that love has grown into an incredible journey, one that has seen her win 47 medals, compete at State, National, and Khelo India Championships, and earn an All India Top 10 swimming ranking in 2024. 🏆

Balancing academics with competitive sport was never easy. Reflecting on that journey, she shares,

"I would leave for practice before most of my classmates were awake, spend hours training, and then return home to complete assignments and prepare for exams. 📚 There were moments when everything felt hectic, but I fell in love with all the challenges and chaos along the way."

It's this passion and unwavering commitment that defines what it means to be a student-athlete.

Farewell. 🥹

The one day you never really think about, until it arrives! 🎓

At IISM, we believe every ending deserves a celebration worthy of the journey.

To relive the memories, we asked our farewell batch a few fun questions about their time at the institute, and let's just say, their answers are absolutely worth tuning into. 🎬

Now it's your turn. 👇

If you're an IISM student or alumnus, tell us in the comments:

🎬 What movie best describes your IISM journey, and why?

Trade one Saturday for a career you'll love every Monday.

We are hosting an Exclusive Seminar on Careers in Sports! ✔️ Explore careers in sports. ✔️ Learn how to break into the industry. ✔️ Meet industry experts. ✔️ Experience the IISM campus.

📅 4th July 2026 (Saturday) 📍 IISM Campus, Mumbai 🗣️ Speaker: Mr. Amit Gupte, COO, IISM.

Discover where you fit in.

If your screen time says sports, Your career should too! You know the players. You know the teams. You know the stats. 📊

But do you know how many careers exist behind the game?

From Sports Management and Marketing to Analytics, Events, Sponsorships, Athlete Management, Sports Science and more, there's a whole industry waiting to be explored.

If you're wondering what a future in sports could actually look like, we've got something for you.

🎓 Careers in Sports Management & Sports Science Seminar 📅 Saturday ⏰ 11:00 AM 📍 IISM Campus 🎙️ Speaker: Mr. Amit Gupte, COO - IISM

Trade one Saturday for a career conversation that could change everything. 💡

"Success isn't about balance. It's about being fully present in whatever you're doing."

For rhythmic gymnast Kimaya Karle, that mindset has taken her from competing at World Cups and Asian Cups to winning medals at national competitions, all while pursuing her Bachelor of Sports Science with IISM. 🎓 🤸‍♀️

According to Kimaya, what makes IISM special is the perfect blend of classroom learning and real-world exposure. 📚

From gaining in-depth knowledge of sports science concepts to practical experiences through visits to KEM Hospital and biomechanics laboratories, every opportunity helps build a deeper understanding of the field.

"IISM has a lot of great opportunities. The faculties are so helpful and truly love what they teach," she shares. ❤️

Managing elite-level sport and academics is never easy. But Kimaya approaches both the same way she approaches competition, by giving 100% to the task in front of her.

A journey defined by passion, discipline, and excellence.

"The sports industry is sort of growing in terms of marketing and sponsorships. It's growing at a trajectory it's never seen!" 📈

And when this IISM alumnus says it, he knows exactly what he's talking about. 💯

Today, Jairath Chugh is shaping Entertainment & Sports Partnerships at WPP Media as the Group Head, working the scenes, aspiring sports professionals dream of! 💼

But his journey started right here at IISM. 🎓

Reflecting on his time as a student, he describes it as nostalgic, and filled with invaluable learnings about the business of sports. 📚

Among his most memorable experiences? An internship with Rajasthan Royals. 🏏

Being on the ground gave him a firsthand look at what powers the sports industry behind the scenes.

It showed him the difference between simply being around sport and understanding how sport is professionally managed.

What also stood out most during his IISM journey was the constant interaction with industry leaders, guest speakers, and professionals.

By the time he entered the industry, many of those faces were already familiar.

His message to aspiring sports professionals is simple:

The future of sports is being built right now.

I don’t think India has a talent problem,” says Jinal Gala, Physiotherapist and Co-founder of Synergy India.

In this insightful conversation, she explores the contrasting approaches to sports science across the world, from the data-driven systems often seen in the West to the symptom-driven practices prevalent across much of Asia.

She also shares her perspective on the impact of key Indian sports development initiatives such as Khelo India, Target Olympic Podium Scheme, and National Centres of Excellence.

Jinal highlights a crucial gap in the ecosystem, the need to develop more high-quality sports science professionals who can support athletes at every stage of their journey. 🛣️

Watch the full episode now for a deeper look at the future of sports science and athlete development in India. 🏅 🎙️

“From athlete to sports professional” 💼 A dream journey!

“IISM is perfect for someone who wants to build a career in sports and excel in the industry,” says Daksh Agarwal, Bachelor of Sports Management graduate from IISM.🎓

“Playing the sport helped me a lot, but the internships and volunteering opportunities across analytics and operations helped me build real expertise.”

From his first internship experience at the Road Safety World Series to now working as a Sports Consultant with KPMG India, his journey reflects consistent professional growth and real-world exposure.

From Kerala to Mumbai, a journey that feels like more than just a change in geography, it feels like the start of something bigger.

For Sharon Anna Reji, a Bachelor of Sports Management student at International Institute of Sports & Management (IISM), the first year itself has already been nothing short of exciting.

New city. New people. New food. New cultures. And a new sense of direction.

What stands out most is the early exposure, masterclasses, volunteering opportunities, and practical learning right from the first semester itself, helping her step closer to the sports industry she dreams of being part of!

Ever watched those behind-the-scenes reels about IPL, ICC, or PKL and thought, "Imagine being there"? 🤩

For Heerak Dugar, a Bachelor of Sports Management student at IISM 🎓, it wasn't imagination. It was his internship reality.

During the ICC Men's T20 World Cup, while fans were busy enjoying the action, Heerak was working behind the scenes with the Cricket Association of Bengal (CAB).

From monitoring sponsor branding and spotting ambush marketing to assisting sponsor activations inside the stadium, he got a firsthand look at what makes a global sporting event tick.

The best part? This isn't a one-off story.

At IISM, students don't just learn sports management. They experience it.

"IISM is perfect for someone who loves sports, who is passionate about sports and wants to build a career in sports. Your search should stop here, IISM is the place."🏏✨

From getting the opportunity to meet her favourite cricket star through IISM’s internship experience to exploring different verticals of the sports industry, IISM became the launchpad for Khushi Raghuvanshi’s career.

Today, Khushi (A Bachelor of Sports Management graduate from IISM) is making her mark as a Digital Media Manager at Khelomore Sports, proving that the sports industry has a place for passionate minds ready to create impact.

Your love for sports deserves more than just the sidelines. It deserves a career. A career that begins with IISM🏆.

Presenting our 'Alumni Impact' series featuring top IISM Alumni, excelling in India's sports industry & contributing to its growth on various fronts. 📈

And our first alumni to feature is Mr. Aman Kumar, who has been an integral pillar for IISM's public & private sports projects. As a Manager of Sports Projects, Aman has been handling our collaborations with Khelo India, the Sports Authority of India (SAI) and the Indian Olympic Association (IOA) for the National Games.🇮🇳

Know all about his journey & learnings and the kind of impact he is making in sports governance while contributing to IISM's student live exposure at Khelo India events & National Games, which are being held biennially.

You can also check out our blog featuring Aman's perspective in detail about how roles, achievements & reflections from being as MSM graduate from IISM to a sports industry leader today!