Keynote: “Good Enough” – The Myth of 70% Emotive Accuracy by Dan Hill, CEO, SensoryLogic #ISC2015 #MRX

Live blogged from the 2015 MRA Insights & Strategies Conference, June 3-5, 2015 in San Diego. Any errors or bad jokes are my own.

Self-report has its limitations

In the New York Times, men report 1.6 billion condom uses per year but only 400 million are sold annually

95% of mental activity is subconscious

It’s not just lying, it’s what people can’t tell you

Self-reported information can be lip…