Surveys, sampling, charts, statistics, and more

2020 Market Research Conference Speaker Gender Tracker #MRX #NewMR

This list shows the gender ratio of speakers at marketing research and related conferences during 2020.

These data are not 100% accurate. I am not always able to identify whether a speaker is male or female based on their name and/or photo, and online and printed programs don’t reflect last minute changes to the schedule. However, given that conference organizers want to project the most positive…

Insights Association Paradigm Shift: Chris Whitaker, Explorer Research; Steve Olsen, Nestle; Maja Neale, BMO

My notes. Any errors are my own.

https://www.insightsassociation.org/conference/insights-paradigm-shift

Better Behaviour Predictions Through Better Behaviour Testing by Chris Whitaker, Explorer Research

Traditional research plus non-conscious research = richer insights

People don’t automatically remember the details of every shopping trip or why they made their decisions.

Recall is not a reliable…

Insights Association Paradigm Shift: James Lachno and Nicholas Boles, Edelman; Hilary Borndahl, Kantar, and Nick Necsulescu, World Vision Canada; Ian Ash, Dig Insights Inc.

https://www.insightsassociation.org/conference/insights-paradigm-shift

My notes. Any errors are my own. Make sure to read Ian’s at the bottom, nicely insightful.

Why Digital Data is the Fuel you Need to Make Fire Content, By James Lachno and Nicholas Boles, Edelman

74% of people avoid advertising.

Relatability is twice as important as popularity.

Audiences are now in control [i use multiple ad…

Insights Association Paradigm Shift: Ashik Bhat, Labatt Breweries of Canada; Andrew Go, Home Depot

https://www.insightsassociation.org/conference/insights-paradigm-shift

My notes. Any errors are my own.

Sales Force of the Future

By Ashik Bhat, Labatt Breweries of Canada

The goal is for 80% of the plan to be perfect and then move at 100% speed

In the beer industry, any brand can replace another brand. You need your brand to be irreplaceable.

You need to understand the role your brand plays in…

Four companies that leveraged their employees’ unique skills to build successful, purpose-led brands

Read the original post on the Sklar Wilton & Associates website

Depending on your perspective, someone who is blind, autistic, or has Down Syndrome has disadvantages and challenges in life. Participating in normal life experiences designed for non-disabled and neurotypical people can be annoying or difficult. In a previous post, we talked about how some retailers are designing their services to…

Four companies that leveraged their employees’ unique skills to build successful, purpose-led brands

Read the original post on the Sklar Wilton & Associates website

Depending on your perspective, someone who is blind, autistic, or has Down Syndrome has disadvantages and challenges in life. Participating in normal life experiences designed for non-disabled and neurotypical people can be annoying or difficult. In a previous post, we talked about how some retailers are designing their services to…

How being quiet can be your company’s loudest marketing strategy

Read the original post on the Sklar Wilton & Associates website

If you went into a Sobeys store at the right time on the right day, you’d notice something very odd.

You’d notice how quiet it is.

No public announcements. No scanner sounds. No carts being noisily collected. The lights are dim. It’s eerily peaceful and relaxing.

For some people, the quiet is a nice change from the regular loud and…

Marketing Mary Jane: Innovating in a White Space Consumer Category

Read the original post on the Sklar Wilton & Association website

In 2001, medical marijuana became legal in Canada. People dealing with cancer, multiple sclerosis, spinal cord injuries, hepatitis, arthritis, anxiety, stress, depression, pain, and many more serious, long-term ailments had the choice of one more treatment option.

Now more than 18 years later, medical, social, and government…

My essential list of 120 inspiring, educational, and human-operated #MRX Twitter accounts

I’m pretty good about curating my Twitter account to be relevant to me and current. When accounts go dormant, the author switches their career, or there’s too much promotion, I unfollow (or mute) those acounts. Given that, the people I follow are at least somewhat active tweeters within the marketing research, polling, data, statistics, visualization, VR, and AI industries.

Within that set,…

Conference: Insights Association CEO Summit Canada (Toronto) May 13-15, 2019 #MRX #NewMR #CMRX

https://www.insightsassociation.org/conference/ceo-summit-canada

Passionate, Genuine Discussions That Spark Ideas, Solutions & Friendships

The Canadian Advisory Council of the Insights Association is thrilled to invite you to attend our first-ever CEO Summit Canada.

Long a flagship forum attracting chief executives from marketing research companies, we’re excited to host this unique event in…

Dear Technology Vendors, Welcome to the Market Research Industry #MRX #NewMR #IIeX

You are the delighted owner and inventor of an amazing new technology that will turn the market research industry around. Now all you have to do is simply show it to research buyers and reap the rewards. But with hundreds of new vendors popping up every year, it’s not that easy.

Here a few pieces of advice that might help.

Your tool and your service is not new nor better.Every new vendor is…

AI News Marketers Can Use: I hope your key marketing strategy for 2019 includes voice!

This post originally appeared on the Sklar Wilton blog.

Take a minute to think about every car commercial you’ve ever seen. Close your eyes. Let the imagery percolate. Now watch this commercial.

Is that the PRECISE commercial you just imagined? Probably.

That’s because Lexus used AI to create a commercialbased on a training dataset…

I’m an individual market researcher in Canada: Which association should I join?

What’s up Canadian researchers! In recent weeks…

CRIC set out a statement of purpose and polices to help market research companies in Canada.

ESOMAR announced a partnership with CRIC to help individual researchers whose company’s are members of CRIC.

But what about students, academics, government employees, freelancers like me, and all the individual researchers from Canadian companies that…

How to win the battle between privacy and personalization

This post originally appeared on the Sklar Wilton & Associates blog.

We’ve been hearing for years that if you get something for free, you are the product. But for a lot of people, that adage never really sunk in until the recent Cambridge Analytica scandal in which the company was accused of misusing and failing to secure Facebook data from more than 71 million people.

Before the scandal erupted,…

From Bumbling Dad to Human Being: How advertisers are finally giving dads their due

This post originally appeared on the Sklar Wilton & Associates blog.

As a kid, my dad played catch with me every day after work in the summer, took me to swimming lessons every weekend in the winter, made me wiener soup for lunch when my mom spent a day doing her own thing, and spent hours with me picking elective classes in highschool (history, because I was going to be the next Indiana Jones).…

Keynote: “Good Enough” – The Myth of 70% Emotive Accuracy by Dan Hill, CEO, SensoryLogic #ISC2015 #MRX

Live blogged from the 2015 MRA Insights & Strategies Conference, June 3-5, 2015 in San Diego. Any errors or bad jokes are my own.

Self-report has its limitations

In the New York Times, men report 1.6 billion condom uses per year but only 400 million are sold annually

95% of mental activity is subconscious

It’s not just lying, it’s what people can’t tell you

Self-reported information can be lip…

Shhhh…. A Post in Which We Reveal the Midi-chlorians of Questionnaire Design

This post originally appeared on the Sklar Wilton & Associates blog.

There are no midi-chlorians when it comes to questionnaire design.

Sigh. I’m sad to start the post like that but it’s true. There are no Jedi mind tricks that will make people generate better questionnaire data. There are no sacred texts on the market research version Ahch-To containing that one single piece of advice that will…