Duolingo's annoying and outlandish marketing scheme is supposed to distract you from the fact that they are routinely utilizing AI to structure/moderate/and otherwise create language lessons.
For years, language experts and learners have been requesting that the app include languages such as Icelandic and other languages with relatively low populations of native speakers. additionally, while Duolingo has been credited with "playing a key role in preserving indigenous languages," they have yet to fulfill their promises of adding additional at-risk languages. Specifically, Yucatec and K’iche, which the app faced "setbacks for." Even worse, in my opinion, is the fact that they are utilizing AI to create language courses in Navajo and Hawaiian.
The ethics of using AI to model and create indigenous languages cannot be ignored. What are their systems siphoning from? Language revitalization without a community being involved and credited is language theft and colonization. (I can't even get into the environmental impact of AI).
Instead of working with more language experts, hiring linguists, and spending more on their language programs, more and more money is being poured into their marketing. While they have a heavy team of computational and theoretical linguists, there seem to be fewer and fewer language experts and social linguists involved.
Their research section has not had a publication listed since 2021. Another research site Duolingo hosts on the efficacy of Duolingo has publications as recently as 2024, but only a total of 5 publications (2021-2024) listed were peer-reviewed and only 2 additional publications were independent research reports (2022 & 2023). The remaining 9 publications were Duolingo internal research reports. So, while a major marketing feature of the app is the "science backed, researched based, approach" there is much to be desired from their research setting. Additionally, the manner on how they personally determine efficacy in their own reports, as written in this blog post, has an insufficient dataset.
And while they openly share their datasets derived from Duolingo users, there are no clear bibliographies for individual language courses. What datasets are their curriculum creators using? And what curriculum creators do they even have left considering their massive layoffs of their translations team (10%) and the remaining translators being tasked with editing AI content?
Duo can be run over by a goddamn cybertruck but god forbid the app actually spend any money on the language programs you're playing with.














