🔒 Design Patents: The Secret Weapon Behind Consumer Product Success
In the race for innovation, many overlook one powerful tool—design patents.
While utility patents protect function, design patents protect form—the look, feel, and visual identity that often make or break a product in the consumer's eyes.
💡 Think of the curved bottle of a Coke, the silhouette of an iPhone, or even the unique packaging of a high-end cosmetic brand. These aren’t just good design—they’re protected assets.
✅ Low cost ✅ Fast to file ✅ Difficult to challenge ✅ Ideal for product-based brands
Design patents don’t just safeguard aesthetics—they create market moats, help enforce brand identity, and give you leverage in negotiations or litigation.
If you're building consumer products and NOT thinking about design patents… you may be giving away your biggest advantage.
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