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A lot of marketers are still confused if they should use Email Marketing for their business to gain engagement or not. Well, for that confusion here’s something you need to know before you think Email Marketing is not worth it!
Some are ignorant enough to believe that Email Marketing is dead and has no future in it. Email Marketing is extremely cost-effective and results-oriented with one of the highest ROI. Worldwide, the number of email users currently sits at 2.5 billion and is steadily increasing to over 2.8 Billion - yes, that's billion with a "B." Email marketing can feel like it's a waste of time because of your own experiences, e.g., sifting, archiving, swiping left, marking as spam, etc. But if we think about the companies whose emails you look forward to or the products you enjoy. Those are the emails that never get lost in your inbox and are the emails you open and engage with. Let’s walk through the importance of Email Marketing everyone should know:
1.  Engaging: Gain New Customers & Retain The Old Ones
Tactics like segmentation, personalization, and tracking customer actions will open your eyes to other potential email automation strategies. This is the best way to trigger an audience with automated emails when they leave something in your cart or quit halfway before a purchase decision. Call-to-action, Subscription Alerts for new offers, Newsletter, Signing up for offers are the various ways where you can easily keep a customer stick to your brand. Also, the old ones don’t feel leftover after they make a successful transaction. You can keep customers engaged by sending automated emails.Â
2.  Personalized Content:Â
Email marketing makes it easy to personalize the messaging and content you deliver to subscribers. Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content that your readers are more likely to enjoy and act on. This can improve both your open and clickthrough rates as well as your overall conversion rates. Segmentation is one effective tactic that you can use to increase the personalization of your messaging and content. By segmenting your lists, you are making sure that your subscribers are getting the types of content and offer that appeal to them most. This increases relevancy, which can lower unsubscribe rates and improve conversion rates. This type of personalization is often not possible with other types of marketing like direct mail. Which is why it is highly relevant to the importance of email marketing.
3. More Reach to Mobile Customers:Â
Mobile marketing cannot be ignored when it comes to the importance of email marketing. The number of consumers using mobile devices on a daily basis continues to climb. Think about it this way, how many times a day do you check your phone for emails or other messages? Every time a consumer checks their phone presents a new opportunity for a brand to reach out and engage that consumer. While some marketing tactics are just not built for mobile engagement, email marketing offers businesses many opportunities to get their message in front of mobile users. When it comes to written content, make sure that you keep your mobile email content short and sweet, ensuring that all email links can be clicked on and lead to pages that are also mobile-friendly.
4.  Measurable Performance:Â
The only way to know if a digital marketing tactic is working for your business is to measure the results. Yet another reason why your business needs email marketing by 2020 is that email marketing metrics are easy to track and measure over time. That way, there is no guesswork or question about whether the tactics you are using are working or not. With email marketing analytics, your business can see which users opened your emails, if they clicked any links, or if they took the desired action (or converted). You can also see how many people unsubscribed from your list after opening the email. This information becomes valuable as you work to analyze your digital marketing strategy and make adjustments for improvement.
