Max doesn't talk a lot about his mother or show any pictures of her. Not because he's ashamed. But because it would reveal his secret. You see, his late mother Glory-Bee was a gorgeous model of a blonde poodle. And Max actually has blonde hair. But he always felt that the blonde never looked as good on him as it did on her. So he always kept his hair dyed black to match the rest of the black fur on his body. The only ones who know he's blonde are his family and his friends P.J and Bobby...at least they were.
Fast forward to now; his sophomore year in Welig University. Max has settled nicely into college life. He's made some new friends as well. Including friends that no one saw coming. Bradley Uppercrust the 3rd and the Gamma Mu Mu Fraternity. After the X-Games debacle Max reached out to Bradley and actually spoke up on his and the rest of the Gammas' behalf to keep them from getting expelled. But he did make it clear that they all had to put in the work and help out with things around the campus to prove that they wanted to stay. It wasn't easy to curb their attitude - but somehow the Goof pulled it off. He took a pack of frat boys and made them into men. Or at least made them a pack of likable frat boys working up to being men. Still, Bradley and the Gammas were spared expulsion, and they made up with each other. And it wasn't long before the friend groups intermixed. It wasn't uncommon to see PJ and Mocha at the Bean Scene with Federico and Boris. Or seeing Bobby, Slouch, Kevin and Shades debating on what's the greatest beer snack of all time.
But the most common sight is Tank playing wingman to Bradley and trying to convince his best friend to finally tell Max how he has a mad crush on him and wants to be his boyfriend. Ever since he saved him from being expelled Bradley saw Max in a whole new light. A light filled with little pink hearts. At first the Saluki was nervous about telling Max how he feels, given their past history. But after seeing someone ask Max out and him turning the young woman down, Bradley realized that he had to act soon. Less the next time won't be a close call.
Later that same day Bradley decided to tell Max how he feels after he finishes his geometry lesson. He spots Max leaving from the skate park nearby but when he tries to catch him, he sees him walking especially fast and hurrying to the locker rooms. Bradley hurries to catch up - wondering why the sophomore could be running as fast as he is. It's only when the Saluki reaches the locker rooms that he sees why he was running. It turns out that Max's black hair dye was running from all the sweat as he was practicing - and it was starting to reveal his true blonde hair. So he had to run the locker rooms to touch it up. And now Bradley has seen his true blonde tresses.
Max doesn't know how to react to this, so he just starts crying. Bradley, who doesn't know what to do but doesn't want Max to be upset, awkwardly goes to hug him which eventually helps to calm the Labradoodle down. He gives Max his hoodie so that he can cover up his hair and helps him clean up so they can head back to his dorm room. There, Max washes out the ruined dye and shows his true blonde hair. He then tells Bradley the story of his mother Glory-Bee and why he hides his hair. After the story Bradley says this,
"Well, I guess I understand the reasoning. But I think blonde looks good on you, Max. And I'd still ask you out even with that."
This causes Max to blush and look at Bradley in shock, who is also blushing and can't believe he said that out loud. Max asks if Bradley meant what he said. Now realizing there's no going back, the senior confirms that he meant it and that he's been wanting to tell Max that he's liked him for a long time now and how he wants to be Max's boyfriend. The sophomore is stunned...but also very touched. He smiles and asks Bradley if he means that to which Bradley smiles back and assures that he does.
The next day Max Goof is rocking the blonde locks, and his new boyfriend Bradley is right by his side to support him.